Kama is a Senior Project Director at Stephen Gould Corporation, North America’s largest packaging solutions provider. Her speciality is helping clients design, prototype, manufacture, fulfill and launch packaging programs globally.
Julie Racine is an expert in consumer electronics packaging at Stephen Gould Corporation, North America’s largest packaging solutions provider. Her speciality is creating cutting edge, effective packaging and products for electronics and tech brands.
Mike has over 8 years of experience in carpet design and management for the hospitality industry. As a senior designer and supervisor at Taiping Carpets Ltd, he develops custom designs for hotels, casinos, restaurants and other hospitality spaces. Mike works closely with interior designers and uses software like Photoshop, Illustrator and AutoCAD to design woven, hand-tufted and large custom carpets and rugs. In his role, he also develops new design collections, oversees production processes, and services clients to ensure their needs are met.
This document summarizes the portfolio and approach of the creative agency Admanta. It highlights that Admanta focuses on simplicity and concepts in branding, design, and advertising. It provides examples of Admanta's work redesigning logos and creating advertising campaigns and identities for various clients. It also introduces the creative director and his experience working for large international agencies before starting Admanta.
This document contains testimonials from several satisfied clients of CUBE Design praising the work of Barbara Monahan. Clients highlight that Barbara understands their needs, delivers high quality and creative work on time and on budget. Her designs reflect their business goals and brands. All clients would highly recommend Barbara's services.
This document summarizes the services offered by EastCoastMedia.com. They provide printing, copying, marketing materials, and web design services from their secure facility between 7:30am-6:30pm. They can help with green initiatives by producing materials on recycled paper and have high-speed copiers for copying projects. They also build online stores for companies free of charge and offer thousands of products and incentives. They only work with businesses and provide quick estimates for approval before production.
The document provides details of Envoplan's proposed marketing campaign to increase brand awareness and opportunities within their target B2B sector. The campaign approach involves developing direct mail pieces and digital content to communicate the benefits of Envoplan's activity-based working environments for boosting staff morale, productivity, and creativity. The proposed direct mail pieces would use engaging cover headlines and customer testimonials to showcase past project examples and encourage decision-makers to learn how Envoplan's approach has helped similar companies. The overall goal is to position Envoplan as the top choice for office design and fit-outs that support business objectives.
Angela Pirrera is an enthusiastic and self-motivated prop maker with over 20 years of experience in set decorating, window dressing, and prop construction. She has worked on projects for theaters, film productions, and commercial displays. Her skills include designing and building props using various materials like wood, foam, fiberglass, and resins within budget constraints. She is looking for a new creative position that utilizes her versatile skills.
Disney Live! Mickey's Rockin' Road Show
Hit the road with Mickey and your favorite Disney friends on a hilarious, one-of-a-kind talent search adventure in Disney Live! Mickey's Rockin' Road Show.
LIVE ON STAGE - INTERACTIVE EXPERIENCE
OKTOBER 2013
Discover all the great opportunities we can offer to put your brand in the middle of our magical world!
DEHAASPROJECTEN is de local promotor voor
Disney On Ice en Disney Live! in Nederland en verzorgd in opdracht van Feld Entertainment in samenwerking met Mojo Concerts partnerships voor Monster Jam.
Julie Racine is an expert in consumer electronics packaging at Stephen Gould Corporation, North America’s largest packaging solutions provider. Her speciality is creating cutting edge, effective packaging and products for electronics and tech brands.
Mike has over 8 years of experience in carpet design and management for the hospitality industry. As a senior designer and supervisor at Taiping Carpets Ltd, he develops custom designs for hotels, casinos, restaurants and other hospitality spaces. Mike works closely with interior designers and uses software like Photoshop, Illustrator and AutoCAD to design woven, hand-tufted and large custom carpets and rugs. In his role, he also develops new design collections, oversees production processes, and services clients to ensure their needs are met.
This document summarizes the portfolio and approach of the creative agency Admanta. It highlights that Admanta focuses on simplicity and concepts in branding, design, and advertising. It provides examples of Admanta's work redesigning logos and creating advertising campaigns and identities for various clients. It also introduces the creative director and his experience working for large international agencies before starting Admanta.
This document contains testimonials from several satisfied clients of CUBE Design praising the work of Barbara Monahan. Clients highlight that Barbara understands their needs, delivers high quality and creative work on time and on budget. Her designs reflect their business goals and brands. All clients would highly recommend Barbara's services.
This document summarizes the services offered by EastCoastMedia.com. They provide printing, copying, marketing materials, and web design services from their secure facility between 7:30am-6:30pm. They can help with green initiatives by producing materials on recycled paper and have high-speed copiers for copying projects. They also build online stores for companies free of charge and offer thousands of products and incentives. They only work with businesses and provide quick estimates for approval before production.
The document provides details of Envoplan's proposed marketing campaign to increase brand awareness and opportunities within their target B2B sector. The campaign approach involves developing direct mail pieces and digital content to communicate the benefits of Envoplan's activity-based working environments for boosting staff morale, productivity, and creativity. The proposed direct mail pieces would use engaging cover headlines and customer testimonials to showcase past project examples and encourage decision-makers to learn how Envoplan's approach has helped similar companies. The overall goal is to position Envoplan as the top choice for office design and fit-outs that support business objectives.
Angela Pirrera is an enthusiastic and self-motivated prop maker with over 20 years of experience in set decorating, window dressing, and prop construction. She has worked on projects for theaters, film productions, and commercial displays. Her skills include designing and building props using various materials like wood, foam, fiberglass, and resins within budget constraints. She is looking for a new creative position that utilizes her versatile skills.
Disney Live! Mickey's Rockin' Road Show
Hit the road with Mickey and your favorite Disney friends on a hilarious, one-of-a-kind talent search adventure in Disney Live! Mickey's Rockin' Road Show.
LIVE ON STAGE - INTERACTIVE EXPERIENCE
OKTOBER 2013
Discover all the great opportunities we can offer to put your brand in the middle of our magical world!
DEHAASPROJECTEN is de local promotor voor
Disney On Ice en Disney Live! in Nederland en verzorgd in opdracht van Feld Entertainment in samenwerking met Mojo Concerts partnerships voor Monster Jam.
Kamrock is an exhibition management company based in Delhi, India that has been operating since 2003. They provide a full range of exhibition solutions, from exhibit design and construction to branding and marketing. Kamrock has a large team of in-house designers and project managers that work to create customized displays that will help clients' brands stand out. Their goal is to provide high quality services and ensure customer satisfaction.
Maham Mirza Malik started her own interior design and furniture manufacturing business, Baroque Inc., after gaining experience in the corporate sector and interior design. She was inspired to start her own business due to a passion for design from a young age and a desire to control quality and selection after realizing gaps in the local market. Baroque Inc. now has over 200 employees and three showrooms internationally, setting itself apart through extensive and high-quality product offerings developed through collaborations with major international brands.
Space Unfolded marketing support of the presentation of a tenancyEva Riedel
This document describes a presentation concept called "Space Unfolded" created by Eva Riedel to help a property manager rent out a space. The concept uses simple and inexpensive materials like paper and cardboard to create interactive displays highlighting the property's key selling points and design opportunities. It includes areas like a "Blue Room" for negotiations and a wall with symbols and pictograms to convey facts. The goal is to provide an inspiring and decision-supportive experience for potential tenants through creativity and nudging references tied to the property's brand.
This document is a CV and portfolio for Ian Shoobridge, a graphic designer based in the UK. Some key details:
- Ian has over 10 years of experience in graphic design, specializing in print projects including branding, brochures, packaging and websites.
- He received a 2:1 in Graphic and Typographic Design from Anglia Ruskin University in 2007.
- Previous employers include Add To Taste Designer, Touch Briefings Designer, and CLE Print Junior Designer.
- His portfolio highlights identity, print, and digital projects for clients across various industries including food/drink, real estate, education and healthcare.
This document summarizes the services provided by SNW, an advertising agency based in Sweden. SNW works with clients ranging from small local businesses to globally represented brands. They help clients achieve a premium position in their industry through long-term branding work. SNW handles the entire branding process from research to creative development to implementation. They have expertise in graphic design, product design, motion graphics, and more.
The Pink Ladies present their idea for a computer cake made of icing for the S1 Dragons Den Challenge. Their presentation outlines their product idea, market research interview findings, product design details using hard icing, advertising plans, and includes a video of the computer cake in action. They conducted market research interviews of people of various ages and genders to assess interest in their edible computer cake made entirely of icing.
Uncle is an integrated design agency with experience in brand strategy, identity, print, web, and packaging design. They take pride in originating innovative creative solutions and maintaining a positive culture within their team of experienced designers and developers. Some of their clients include Jellyfish, Bullet Marketing, The Segrave Trophy, and Brent Walsh.
A presentation by Hamilton Grammar S1 pupils based on the popular show Dragons' Den.
This was to highlight Business and Enterprise in the lower school.
Wazowski Global is an advertising agency founded in December 2014 in Ringwood, England by Iona Spence-Dingle, Thomas Atkinson, Daniel Grevatt, and Kieran Goodall. Their slogan "Innovation. Always" emphasizes that they are always prepared to try new and original ideas to remain pioneering in the advertising industry.
Heartland Interiors strive to offer our clients an exclusive, elegant and functional range of bespoke solid wood products and this unfaltering commitment presides across our entire portfolio; from home office oak furniture and oak bedroom furniture to our hand built desks, drawers, chairs and bookcases.
FMY workshop is an expert in visual merchandising and brand services such as in-store design, events, and visual merchandising training. They provide creative designs and ideas to help increase clients' business. They have experience working with brands like The North Face, Qeelin, and Pedder Group. Their services include window design, production, installation, event displays, and store openings. They aim to attract customers and move product through effective visual designs.
Van den Berg Products Company Presentationdanielvdberg
The year 2001 marked several significant events including the launch of Wikipedia, the first self-contained artificial heart implant, and China winning the bid for the 2008 Olympics. That same year in October, Van den Berg Products was founded to serve as a bridge between European retailers and worldwide suppliers. The company specialized in small household appliances and fitness products, later launching its own Montiss and Powerpeak brands. An office was opened in Hong Kong to streamline production and quality control. Now the company sells Montiss and Powerpeak products in over 25 countries while continuing its focus on expanding sales networks and building brand awareness in a sustainable way.
Woodlink Design is a new interior design, exhibition, and shopfitting startup company offering full service design and execution. While new, it is built upon Woodlink Carpenters which has been operating for over 13 years, providing specialized interior, architectural, exhibition, and event services. The company prides itself on quality customer service, flexibility, and helping clients within their budgets. It has experience working with clients across South Africa and Africa.
EVProline manufactures domed decals, magnets, hard hats, party hats, and rhinestone lanyards in the USA. They offer low minimum orders between 1 to 20 items to meet customers' varying needs. Custom graphics services are also provided, where EVProline's team will work with customers to design products. A wide range of additional products and services are available including posters, flyers, and branding.
The document discusses how dirty floors can hurt a business in several ways. Dirty floors pose health risks as they can harbor bacteria and germs, increasing employee sick days. They also get damaged more easily as debris and materials accumulate on the floor over time. Additionally, dirty floors create a poor brand image for businesses, giving customers and partners a negative impression that could damage the business's reputation. The document promotes a commercial cleaning service for addressing these issues.
Bob is a global electronics packaging specialist with Stephen Gould Corporation. His speciality is tech packaging, although he and his team work in multiple sectors. Their clients include luminaries like Apple, Google Paypal, and Montblanc. And they're proud to say they were with GoPro from the company's infancy through to today.
Bob is a global electronics packaging specialist with Stephen Gould Corporation. His speciality is tech packaging, although he and his team work in multiple sectors. Their clients include luminaries like Apple, Google Paypal, and Montblanc. And they're proud to say they were with GoPro from the company's infancy through to today.
Orchid Bees was founded in 1999 as a graphic design firm and has since expanded into a full-service advertising agency. It aims to provide innovative design solutions for clients across various industries. The company prides itself on fresh ideas, a stimulating work culture, and delivering high quality designs on time. Its approach is to collaborate closely with clients to understand their needs and develop refined final products.
This document provides an introduction to FYM Marketing, a full-service marketing company based in Chicago. It discusses the company's services such as marketing, PR, web design, branding, and mobile app development. It then shows examples of projects the company has worked on, including branding and packaging design for various companies and products. It also discusses website design projects and includes logos FYM Marketing has created for different clients.
Stephen Gould Corporation is a packaging supplier with over 75 years of experience. They provide comprehensive packaging solutions worldwide, including creative design, printing, packaging, displays, and innovative supply chain management. The document highlights several client projects where Stephen Gould Corporation developed packaging and displays, with contributions ranging from 25% to 100% of structural designs. It emphasizes the company's design process and capabilities in prototyping, engineering, and production.
This document summarizes the founding and history of Nexus Developments Limited, a New Zealand company that designs and markets flag display hardware. It describes how the company was founded by Peter Hume after purchasing the flag manufacturing division of another company. It then discusses how Nexus developed an innovative flag raising system called FlagTrax using a flexible rod to push flags up a track, addressing the high costs of traditional raising methods. With assistance from NZTE, Nexus began marketing this and other products internationally and saw success in Europe.
We are a digital printing enterprise with more than 15 years of experience in portuguese and international markets. We bet on innovation and invest in the future. In partnership with our clients we ensure the best solutions for each project.
Kamrock is an exhibition management company based in Delhi, India that has been operating since 2003. They provide a full range of exhibition solutions, from exhibit design and construction to branding and marketing. Kamrock has a large team of in-house designers and project managers that work to create customized displays that will help clients' brands stand out. Their goal is to provide high quality services and ensure customer satisfaction.
Maham Mirza Malik started her own interior design and furniture manufacturing business, Baroque Inc., after gaining experience in the corporate sector and interior design. She was inspired to start her own business due to a passion for design from a young age and a desire to control quality and selection after realizing gaps in the local market. Baroque Inc. now has over 200 employees and three showrooms internationally, setting itself apart through extensive and high-quality product offerings developed through collaborations with major international brands.
Space Unfolded marketing support of the presentation of a tenancyEva Riedel
This document describes a presentation concept called "Space Unfolded" created by Eva Riedel to help a property manager rent out a space. The concept uses simple and inexpensive materials like paper and cardboard to create interactive displays highlighting the property's key selling points and design opportunities. It includes areas like a "Blue Room" for negotiations and a wall with symbols and pictograms to convey facts. The goal is to provide an inspiring and decision-supportive experience for potential tenants through creativity and nudging references tied to the property's brand.
This document is a CV and portfolio for Ian Shoobridge, a graphic designer based in the UK. Some key details:
- Ian has over 10 years of experience in graphic design, specializing in print projects including branding, brochures, packaging and websites.
- He received a 2:1 in Graphic and Typographic Design from Anglia Ruskin University in 2007.
- Previous employers include Add To Taste Designer, Touch Briefings Designer, and CLE Print Junior Designer.
- His portfolio highlights identity, print, and digital projects for clients across various industries including food/drink, real estate, education and healthcare.
This document summarizes the services provided by SNW, an advertising agency based in Sweden. SNW works with clients ranging from small local businesses to globally represented brands. They help clients achieve a premium position in their industry through long-term branding work. SNW handles the entire branding process from research to creative development to implementation. They have expertise in graphic design, product design, motion graphics, and more.
The Pink Ladies present their idea for a computer cake made of icing for the S1 Dragons Den Challenge. Their presentation outlines their product idea, market research interview findings, product design details using hard icing, advertising plans, and includes a video of the computer cake in action. They conducted market research interviews of people of various ages and genders to assess interest in their edible computer cake made entirely of icing.
Uncle is an integrated design agency with experience in brand strategy, identity, print, web, and packaging design. They take pride in originating innovative creative solutions and maintaining a positive culture within their team of experienced designers and developers. Some of their clients include Jellyfish, Bullet Marketing, The Segrave Trophy, and Brent Walsh.
A presentation by Hamilton Grammar S1 pupils based on the popular show Dragons' Den.
This was to highlight Business and Enterprise in the lower school.
Wazowski Global is an advertising agency founded in December 2014 in Ringwood, England by Iona Spence-Dingle, Thomas Atkinson, Daniel Grevatt, and Kieran Goodall. Their slogan "Innovation. Always" emphasizes that they are always prepared to try new and original ideas to remain pioneering in the advertising industry.
Heartland Interiors strive to offer our clients an exclusive, elegant and functional range of bespoke solid wood products and this unfaltering commitment presides across our entire portfolio; from home office oak furniture and oak bedroom furniture to our hand built desks, drawers, chairs and bookcases.
FMY workshop is an expert in visual merchandising and brand services such as in-store design, events, and visual merchandising training. They provide creative designs and ideas to help increase clients' business. They have experience working with brands like The North Face, Qeelin, and Pedder Group. Their services include window design, production, installation, event displays, and store openings. They aim to attract customers and move product through effective visual designs.
Van den Berg Products Company Presentationdanielvdberg
The year 2001 marked several significant events including the launch of Wikipedia, the first self-contained artificial heart implant, and China winning the bid for the 2008 Olympics. That same year in October, Van den Berg Products was founded to serve as a bridge between European retailers and worldwide suppliers. The company specialized in small household appliances and fitness products, later launching its own Montiss and Powerpeak brands. An office was opened in Hong Kong to streamline production and quality control. Now the company sells Montiss and Powerpeak products in over 25 countries while continuing its focus on expanding sales networks and building brand awareness in a sustainable way.
Woodlink Design is a new interior design, exhibition, and shopfitting startup company offering full service design and execution. While new, it is built upon Woodlink Carpenters which has been operating for over 13 years, providing specialized interior, architectural, exhibition, and event services. The company prides itself on quality customer service, flexibility, and helping clients within their budgets. It has experience working with clients across South Africa and Africa.
EVProline manufactures domed decals, magnets, hard hats, party hats, and rhinestone lanyards in the USA. They offer low minimum orders between 1 to 20 items to meet customers' varying needs. Custom graphics services are also provided, where EVProline's team will work with customers to design products. A wide range of additional products and services are available including posters, flyers, and branding.
The document discusses how dirty floors can hurt a business in several ways. Dirty floors pose health risks as they can harbor bacteria and germs, increasing employee sick days. They also get damaged more easily as debris and materials accumulate on the floor over time. Additionally, dirty floors create a poor brand image for businesses, giving customers and partners a negative impression that could damage the business's reputation. The document promotes a commercial cleaning service for addressing these issues.
Bob is a global electronics packaging specialist with Stephen Gould Corporation. His speciality is tech packaging, although he and his team work in multiple sectors. Their clients include luminaries like Apple, Google Paypal, and Montblanc. And they're proud to say they were with GoPro from the company's infancy through to today.
Bob is a global electronics packaging specialist with Stephen Gould Corporation. His speciality is tech packaging, although he and his team work in multiple sectors. Their clients include luminaries like Apple, Google Paypal, and Montblanc. And they're proud to say they were with GoPro from the company's infancy through to today.
Orchid Bees was founded in 1999 as a graphic design firm and has since expanded into a full-service advertising agency. It aims to provide innovative design solutions for clients across various industries. The company prides itself on fresh ideas, a stimulating work culture, and delivering high quality designs on time. Its approach is to collaborate closely with clients to understand their needs and develop refined final products.
This document provides an introduction to FYM Marketing, a full-service marketing company based in Chicago. It discusses the company's services such as marketing, PR, web design, branding, and mobile app development. It then shows examples of projects the company has worked on, including branding and packaging design for various companies and products. It also discusses website design projects and includes logos FYM Marketing has created for different clients.
Stephen Gould Corporation is a packaging supplier with over 75 years of experience. They provide comprehensive packaging solutions worldwide, including creative design, printing, packaging, displays, and innovative supply chain management. The document highlights several client projects where Stephen Gould Corporation developed packaging and displays, with contributions ranging from 25% to 100% of structural designs. It emphasizes the company's design process and capabilities in prototyping, engineering, and production.
This document summarizes the founding and history of Nexus Developments Limited, a New Zealand company that designs and markets flag display hardware. It describes how the company was founded by Peter Hume after purchasing the flag manufacturing division of another company. It then discusses how Nexus developed an innovative flag raising system called FlagTrax using a flexible rod to push flags up a track, addressing the high costs of traditional raising methods. With assistance from NZTE, Nexus began marketing this and other products internationally and saw success in Europe.
We are a digital printing enterprise with more than 15 years of experience in portuguese and international markets. We bet on innovation and invest in the future. In partnership with our clients we ensure the best solutions for each project.
Unimail a year in review and a year in previewAndrea Culligan
Over the past year, unimail has experienced rapid growth, doubling in size and moving offices. It has hired over 50% more employees, won numerous awards, and launched new services and divisions. The company has also expanded internationally, opening an office in Canada under the new brand Gradad. Looking ahead, unimail plans to focus on social media, student ambassador programs, print publications, analytics, and bringing the best international ideas to clients. The company aims to drive innovation through its unique company culture.
Aplast production offers transport, logistics, and interior design services for residential and commercial segments. They have production facilities in Romania certified to produce over 2000 units per day. Their technical support team can advise on window, facade, and glass solutions for aluminum, wood, PVC, or composite materials. Aplast aims to deliver products efficiently worldwide and to develop sustainable, energy efficient solutions while respecting nature.
An interesting document shows the NEOM company's experience in Brand & Packaging design projects. NEOM operates in the field of Brand Communication, in particular in the Food & Beverage segment. NEOM was created to offer professional projects to all customers that put quality first.
Feel free to contact us for a deeper understanding of our projects since 2009 when the company was created.
- 121 Creative is a full-service creative agency with design studios across Australia that provides local, responsive service backed by national resources.
- They immerse themselves in clients' brands through in-depth research to understand what makes them great and focus messaging accordingly, adding to brands rather than ignoring their work.
- Their collaborative process allows them to work efficiently in tandem with clients as "double bubble" to quickly produce high-quality, on-brand results.
The document describes the career path of an individual who started as a cabinet maker but then discovered advertising and design. They have worked in the advertising field for almost two decades across different countries and with talented people on various projects. The document notes that advertising and design act as a mirror to everyday life, taking things in to understand them and communicate what is seen. Ultimately, the work is about creating deeper relationships between brands and people.
Cardboard is a creative POS agency with a team of industry experts who offer unique and market-changing services. They have an impeccable reputation for outstanding design work and communications. Cardboard has a flexible network of suppliers both in the UK and internationally, giving them knowledge of innovations. They are known for being open, honest, responsive and passionate about their work. When they commit to a project, they give it their all. Clients praise Cardboard for their expertise, flexibility, creativity and ability to meet tight deadlines on international campaigns.
Edge Creative Strategies is a marketing communications firm that specializes in working with nonprofit organizations. They use a story about marbles to illustrate how organizations can influence people. They provide concise, creative strategies and solutions for clients on various budgets. Several client testimonials praise Edge for their passionate work, listening skills, and ability to help organizations stand out through innovative campaigns.
This document is a creative portfolio from George Creative showcasing various branding, design and website projects they have completed in 2015. It includes 10 project examples with descriptions and client testimonials. The portfolio is intended to showcase their work and skills in graphic design, branding, print and digital media. It provides an overview of the types of clients and industries they have worked with including non-profits, recruitment, education and music.
Classic Bag Co. is a packaging supplier located in Dorset, UK that has been operating since 1996. They work with well-known brands to design and produce innovative, high-quality packaging. Their team has experience across design, printing, and production techniques. Classic Bag Co. partners with materials suppliers and contract manufacturers to deliver packaging while maintaining strict quality controls. They aim to provide excellent service, practical solutions, and honest advice to their clients.
This document provides an overview of Project Group, a global manufacturing network that delivers retail products and custom branding solutions. It discusses the company's history, founding in 1995, expansion overseas in 2002, and partnership with a Chinese manufacturer in 2005. It also outlines the company's services such as retail store development, packaging, printing, and promotional products. The document promotes Project Group's capabilities and global scale to provide competitive pricing and high quality manufacturing.
Pumphouse Creative is a communication design firm located in Dallas that specializes in brand development, marketing, web design, and other creative services. They provide examples of work they have done for various clients across many industries, including real estate, entertainment, consumer products, and more. The document outlines Pumphouse Creative's approach, capabilities, and work to promote their services.
Merchant Ambassador (Holdings) Ltd is a product design company founded in 2003 that specializes in lifestyle trend games, gifts, and entertainment items. They operate under the brand JACKPOT. JACKPOT aims to merge the best of eastern and western suppliers by leveraging China's manufacturing capabilities while also understanding western markets and design. JACKPOT focuses on product design and development, ensuring high quality and safety standards. They have become a top supplier to many large retailers around the world known for their innovative products and design capabilities.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
2. HI, I’M KAMA…
I’m a Senior Project Director at
Stephen Gould Corporation,
North America’s largest packaging
solutions provider.
My team’s speciality is helping
clients design, prototype,
manufacture, fulfill and launch
packaging programs globally.
Here’s how we do it.
3. COLLABORATION
We believe that packaging is an expression of your vision. That’s why we invite our
clients to contribute to our co-design process. Our expertise + your insight = results.
4. RESEARCH
What design works best? What materials, and manufacturing process? We leave no
stone unturned in creating packaging that stands out, and stands the test of time.
5. ATTENTION
TO DETAIL
Great packaging is more than a
first impression. It’s the cumulative
effect of a thousand details perfectly
considered and designed.
6. THE PROOF
A great process and a great team
deliver great results.
Here are a few of our success
stories.
7. We began with GoPro when the
company had 20 employees.
Since then, we’ve helped them
produce their famous 360º
transparent jewel case packaging,
their instore video screens that
showcase nonstop extreme sports,
and an endless variety of accessories.
You’re looking at the latest iteration of
our campaign, gear for GoPro Karma
drones.
8. Willow needed to attain a very
specific, mom-friendly packaging feel.
Although we worked directly with the
client’s design group, we needed to
invent the packaging structure and
CAD files based on their renderings.
There were technical challenges, as
there are with any high value
technical product package. And being
a product with high esthetic, we
needed to create a delightful‘reveal’,
with all the substrates working
harmoniously together.
9. The world is a small place. Launching
Mont Blanc’s Summit watches proved
that.
We worked with a designer in London.
Our client was in Germany. And our
production team was in China.
Working together virtually, we created
impeccable packaging, including a
‘mountaintop’insert that cradled the
watch face.
10. PayPal is a lean operation. Which put
us in an interesting situation.
They didn’t have the resources or
desire to produce their merchant card
readers in-house. So they tasked
us with sourcing the product,
packing it, warehousing it, and
shipping it around the globe.
In effect, we’ve become PayPal’s
outsourced operations
department.
11. Gray is a hard colour to love - it is,
quite possibly, the most difficult
colour to match consistently in
packaging.
But when Plume came to us to
package their home WiFi system in a
way that mimicked the cool,
sophisticated urban dwelling, we
decided to embrace gray.
We were confident we could deliver
because of our on the ground
representation in China that assured
flawless delivery.
12. Brightly coloured packaging is
wonderful to behold. But it’s a
challenge to maintain colour
consistency when you’re
thermoforming, injection molding
and printing on a host of materials. In
this project, it needed to look not only
consistent, but effortless and natural.
To ensure perfection, we spent 2
weeks in China overseeing every
element of the packaging.