This document discusses the Snowball tourism initiative in the Lillehammer region of Norway. Some key details: - The Lillehammer region receives over 1.3 million guest nights annually in hotels, with 45% occurring in winter, and tourism employs 10% of the local workforce. - Snowball aims to cluster tourism, culture, sports, media and health into a cohesive branding and development strategy for the region. - The vision is for the region to become Europe's most complete destination for winter sports and experiences. Key strategic areas are developing tourism experiences and sporting events. - Over the next five years, Snowball will focus on product development like biking and festivals, improving the customer experience, boost

1. Snowball presentation
Ove Gjesdal
Project Manager
ove@lillehsmmer.com

2. Tourism in the Lillehammer region
• 140 members in Lillehammer Turist from 7 local communities from Sjusjøen – nord Fron,
• www.lillehammer.com
• About10 000 hot beds, at least 100.000 cold beds
• 1,3 mill guest nights in hot beds (45% in winter)
• 10% employed in tourism
• Turnover 1,3 billionNOK

3. Snowball – clustering tourism, culture,
sport, media and health

4. Snowball partners;
public-private partnership

5. Snowball – two main strategic areas
Vision:
Europe´s
most
complete
region
for
winter
sport
and
experiences
Snowball
tourism
&
experiences
Snowball
sport

6. Spissing de neste fem årene
Arrangement
Kulturell
Barnefamilier
Vintersport
i
som
innfallsport
?l
hele
året
verdensklasse
reiseanledning
@ordene
Konsept-­‐
og
opplevelsesutvikling

7. Snowball strategy

8. 1. Importance of a good brand in order to
be chosen as a destination

9. 7 local communities – one brand

10. Branding through tv

11. 2. Deliver the goods!
Importance of product development

12. Biking

13. Snow and ice festival

14. Sport tourism

15. 3. The selling process

16. www.lillehammer.com

17. 4. Returning business
- importance of quality

18. Service quality

19. 5. Long term development

20. Building the networks
• Conference
• Study tours
• Seminars
• etc