The #HockingDataNerdette Snapchat filter was created to celebrate and capture experiences at the Women in Analytics conference in Columbus, Ohio in July 2021. This is a review of some basic insights from a free community lens developed with no advertising dollars invested to promote the filter. This review focuses on demographics (gender, location, interests) and engagement (plays, views, shares, and favorited).

2. Informal
Case Study
(part 1)
#HockingDataNerdette

3. The
Inspiration
#HockingDataNerdette
Volunteering and attending the
Women in Analytics conference in
Columbus, Ohio.
Developed the
#HockingDataNerdette Snapchat
Lens to engage, share and
document the experiences on social
media platforms.

4. The Lens
Experience
#HockingDataNerdette
Hashtag #DataNerdette (PNG)
Hashtag #DataNerdette (GIF)
Segmentation for white background
(front camera only)
Hocking College Hawk mascot logo
The lens experience provides different
types of engagement for the front and
rear camera.
The basic components are

5. Lens Insights
(after two days)
#HockingDataNerdette
Total number of users who
have played with your lenses:
396

6. Men engaged at a higher rate (+6 pts / + 1.19%) for the 13-17 year age
demographics.
Women engaged at a higher rate (+7 pts / + 1.35%) for the 35+ age
demographics
Interesting Insights
(after two days)
#HockingDataNerdette
31%
26%
27%
20%

7. Where are your filter users?
Locations & Interests
(after two days)
#HockingDataNerdette
31%
26%
27%
20%
What are the users' interests?

8. Total Plays
(after two days)
#HockingDataNerdette
31%
26%
27%
20%
Number of times lens has been activated in the camera in Snapchat
Day 1: 22 plays
Day 2: 462 plays

9. Total Views
(after two days)
#HockingDataNerdette
31%
26%
27%
20%
Sum of lens views from direct snaps, story posts, and plays in Snapchat
Day 1: 1,128 views
Day 2: 2,310 views

10. Total Shares
(after two days)
#HockingDataNerdette
31%
26%
27%
20%
Total number of times lens has been shared in Snapchat
Day 1: 60 shares
Day 2: 42 shares

11. Total Favorites
(after two days)
#HockingDataNerdette
31%
26%
27%
20%
Total number of times lens have been favorited in Snapchat
Day 1: 0 favorited
Day 2: 7 favorited

12. #HockingDataNerdette
This concludes Part 1. Thank you for
your attention. The things I found most
interesting are the demographics of
engagement for men and women in
different age groups.
Please subscribe on any of the platforms
on the next page to see when Part 2 is
available.
Try it yourself by scanning the Snap
code below.

13. #HockingDataNerdette
Look for Pretty Nerdy Social Media Marketing on the following platforms