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YouTube Optimization 101
             SMX Sydney
            Akiva Ben-Ezra


      Akiva@BenEzraMarketing.com
            804-592-6591 US
           050-420-9319 Israel
1. Keyword Research
 Find out what your customers are searching for and
  then make a video around it
 Google Keyword Tool
 Youtube Keyword Tool
 SEMrush
2. Create Video
 Video Scribe (Sketch Videos)
 Animoto
 Windows Movie Maker
 Outsource It
    -Fiverr
    -oDesk
3. Save Video To Desktop
 Rename video file with keyword
 Fill out meta data
4. Upload Video to YouTube
   Title
   Description
   Url of YouTube video
   Tags
   Transcript
   Annotations
   Location of Video (Address of Business)
   Custom Thumbnail
Youtube Info
Video Location
Annotations
5. Backlink
 Wide Variety of Backlinks (all pointing back to
    YouTube video and not your website )
   Social Bookmarks (Fiverr)
   Edu (Fiverr)
   One Hour Backlinks
   Press Release (Fiverr or Newswire)
   Blog Posts
6. Share Video
 Facebook
 Twitter
 Google Plus
 Blog about it
Questions

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Smx Youtube Optimization 101

  • 1. YouTube Optimization 101 SMX Sydney Akiva Ben-Ezra Akiva@BenEzraMarketing.com 804-592-6591 US 050-420-9319 Israel
  • 2. 1. Keyword Research  Find out what your customers are searching for and then make a video around it  Google Keyword Tool  Youtube Keyword Tool  SEMrush
  • 3.
  • 4. 2. Create Video  Video Scribe (Sketch Videos)  Animoto  Windows Movie Maker  Outsource It -Fiverr -oDesk
  • 5.
  • 6. 3. Save Video To Desktop  Rename video file with keyword  Fill out meta data
  • 7.
  • 8. 4. Upload Video to YouTube  Title  Description  Url of YouTube video  Tags  Transcript  Annotations  Location of Video (Address of Business)  Custom Thumbnail
  • 12. 5. Backlink  Wide Variety of Backlinks (all pointing back to YouTube video and not your website )  Social Bookmarks (Fiverr)  Edu (Fiverr)  One Hour Backlinks  Press Release (Fiverr or Newswire)  Blog Posts
  • 13.
  • 14.
  • 15. 6. Share Video  Facebook  Twitter  Google Plus  Blog about it

Editor's Notes

  1. BenEzraMarketing.com