SM_Volkswagen
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1) The document discusses Volkswagen's social media marketing campaign to promote its brand and increase sales in Canada. 2) It analyzes Volkswagen's sales figures from March to April 2011 which saw a huge increase, and explores the reasons for this including their latest promotional campaign. 3) The campaign, called "Fantasy Does Come True", included contests on Facebook and Twitter where participants could interact with car professionals to win prizes like a "Dream Car" in a time attack challenge.
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The document is a presentation for Volkswagen Lucknow about customer awareness and preferences for Volkswagen cars. It discusses Volkswagen as one of the largest car producers in Europe and aims to understand the effective factors in customer awareness and preferences. It outlines research methodology involving a survey of 100 people in Lucknow on their preferences based on factors like fuel, features, offers and after-sales service. Customers suggested increasing service centers and providing regular information on new cars and maintenance tips.
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办理哥伦比亚大学哥伦比亚大学硕士学位证成绩单流程：
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or join in with our friends at DeeperThanBlue
https://www.linkedin.com/posts/activity-7204868572995538944-qejG
https://www.selectdistinct.co.uk/2024/06/13/euro-2024-match-predictions/
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SM_Volkswagen
- 1. Social Media Marketing Campaign Volkswagen Group members: Tan Wen Yi Vijayananthini Boon Chong Hao Ang Daniel
- 2. Content
- 3. Introduction
- 4. Most remarking and representative car
- 7. Facebook
- 8. Twitter
- 10. Volkswagen Canada Sale Analysis Volkswagen March 2011 April 2011 City Golf/Jetta 8 74 Golf 915 2284 Golf GTI 144 344 New Beetle 41 131 Jetta 2,445 5,464 Eos 47 99 Passat 134 435 Tiguan 559 1,215 Routan 69 152 Touareg 174 436 Total 4,536 10,634
- 11. Why there is a huge increase?
- 12. Latest campaign
- 14. FANTASY DOES COME TRUE
- 15. How does it work?
- 16. Winner?
- 17. Objective
- 18. Face to face Interact with the Car-Professionals
- 19. Why we choose car-professionals?
- 20. How to win the attractive chance?
- 21. DREAM CAR
- 22. Objectives
- 23. Time Attack
- 24. Prizes (VW Collector Set)
- 26. Objective
Editor's Notes
- reported sales of 4,536 for the month of March, a 6.2% improvement on last year's performance. Year-to-date, total sales of 10,634 represent a 13% increase over the same period last year.