The document consists of a series of questions and answers related to advanced production and operations management, supply chain management, and enterprise resource planning for MBA assignments. It emphasizes improving productivity through various methods, government roles in plant location, material handling equipment considerations, ISO 9000 registration steps, and supplier relationship management. Additionally, it discusses outsourcing benefits, supplier integration approaches, and business processes essential for effective enterprise operations.

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OM 0013 – ADVANCED PRODUCTION AND OPERATIONS MANAGEMENT
Qus:1 Explain the methods that are used by an organisation to improve its productivity.
(Describe the 2 methods commonly used by an organisation to improve its productivity)
Ans: It isessential foranorganisation to improve its productivity from time to time. Generally, an
organisationstrivestoimprove itsproductivity by increasing the level of production with the same
amount of input or by reducing it while keeping the same level of production or increasing it.
In order to do so, it adopts the two most commonly used methods, which are
Qus:2 Write short notes on Line of Balance(LOB) technique.
• Where is LOB used
• Definition of LOB
• Steps in LOB technique
Ans:
Where is LOB used:
The technique of Line of Balance (LOB) has been successfully used to control the upstream
processing steps in different production
Qus:3
DRIVE
winter 2015
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDOMN (SEM 1)
SUBJECT CODE & NAME
OM 0013 – ADVANCED PRODUCTION AND OPERATIONS MANAGEMENT

2. Answer the following questions:
a. Explain the role of the government in deciding and selecting a plant location.
b. Explain the process of aggregate planning
Ans
Role of the government in deciding and selecting a plant location
Forecasting of product demand is more beneficial in case of aggregate planning. This is because
aggregate planning is an intermediate termplanning decision. It is the process of planning the
quantity and timing of output over an intermediate time horizon (
Qus:4 What are the factors an organization considers while selecting material handling
equipment?
(List and explain the various factors an organization considers while selecting material
handling)
Ans:
Factors an organization considers while selecting material handling
“Materialshandlingisthe art and science involvingthe moving,packaging and storing of substances
in any form.” Materials handling is all about transporting materials mechanically or manually in
batches or one by one within the plant. This movement
Qus:5 Explain the steps in ISO 9000 registration and list any 4 advantages of ISO 9000 series.
• Explanation of steps
• Advantages
Ans.
Steps in ISO 9000 registration
The ISO 9000 registration process consists of six basic steps, which are as follows:
1. Filing an application: This is the first step in the registration process of ISO 9000. It is also termed
‘contract’ and it takes place
Q6. Write short notes:
Value Stream Mapping (VSM)
(Explanation of VSM
Advantages of VSM
Steps the organization performs to create VSM)
Answer:
VSMsignifiesatype of flowchart that isusedbyan organisation to portray and enhance the quality
of information and inventory flow. VSMhelps an organisation to simplify the flow of information,
and alsoensuresthatthe productsproducedbythe organisationsatisfythe needsandrequirements

3. of the customers. In addition, VSMenables an organisation to minimize the wastage of resources,
and ensure that customers receive optimum value from the products. It should be noted that the
informationinaVSM isdepictedwiththe helpof symbolsthatare termedasthe “language of lean”.
The
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OM0012 – SUPPLY CHAIN MANAGEMENT
DRIVE WINTER 2015
PROGRAM/SEMESTER MBADS (SEM 3/SEM 5) MBAFLEX/ MBAN2 (SEM 3) PGDOMN (SEM 1)
SUBJECT CODE & NAME OM0012 – SUPPLY CHAIN MANAGEMENT
BK ID-B1542
CREDITS-4
MARKS-60
Q1 What are the different factors affecting transportation decisions? (unit 2)
(Description/outline of different following factors and its sub factors in students own words
Carriers
· Vehicle related cost
· Fixed operating cost
· Trip related cost
· Quantity related cost
· Overhead cost
Customers
· Transportation cost
· Inventory cost
· Facility cost
· Processing cost
· Service level and fast delivery) 10 marks
Answer.

4. It is important to research the local market to learn the different types of services provided by
different carriers, and then select the carrier that provides the best service.
This factor can be further divided as follows:
Vehicle related cost
It is the cost involved in maintaining the vehicle
Q2 Write short notes on risk pooling (unit 4)
(Description of risk pooling, importance of risk pooling in SCM,
Listing and summarization (along with suitable examples for each) of four, types of risk pooling,
Location pooling, Product pooling:
· Lead time pooling
· Capacity pooling) 10 marks
Answer.
Risk pooling and its types
Risk pool is a term used in risk management, mostly in insurance companies. Under this system,
insurance companies come together to form a pool, which can provide protection to insurance
companies against catastrophic risks such as floods, earthquakes, etc.
There are several types of
3 Read the following case study and answer the questions given the end of the case study Best
Supplier Relationship Management: Jaguar Land Rover and Gobel & Partner Jaguar Land Rover
production line 8 October 2013 | CIPS Supply Management Awards 2013 “Jaguar Land Rover (JLR)
transformed its position in customer satisfaction surveys and enhanced the quality of its products
through an innovative partnership with a key supplier.
By re-evaluating the way it deals with quality control and suppliers, Jaguar took top spot in the
2012 JD Power Survey for customer satisfaction and Land Rover raced up the chart. In 2008, the
survey put Jaguar at nine and Land Rover at 34 for quality, described by JLR as “clearly an
unsatisfactory situation” for a premium brand and stated that “something had to change”.
Componentqualitywas identifiedas the key issue – for some suppliers the proportion of rejected
parts was as high as 65 per cent – and some finished vehicles were being put into ‘containment’
due to faulty components. This had knock-on effects including delayed customer shipments,
production line stoppages that cost £2,000 per minute and the risk that faulty parts could make
their way into completed vehicles. At the time, JLR was working with 16 different suppliers across

5. three factories to undertake parts rework and containment, resulting in differing quality regimes
and an inability to share data across the company. As a result, there was no single view of any
given supplier’s quality history, which made preventative action impossible. A new
director of quality was appointed who launched a review of quality across the supply chain that
identified potential improvements that could be made to the inspection of incoming components
from suppliers. The Inbound Materials Project was established and the 16 suppliers dealing with
quality control were reduced to one – Gobel & Partner (G&P) – who saw it as an opportunity to
introduce innovationsand boost investmentin its Qtrak quality management system, which totals
£2 million to date.
This evolved into a partnership between JLR and G&P. Both realised that prevention was better
than cure, and through Qtrak they could identify the component suppliers causing the most
problems. Those with a recurrent history of reject parts were subject to a more rigorous
inspection regime. G&P’s aim is to ensure no faulty part ever arrives at JLR production facilities
and they now work on the premises of high-risk suppliers to review quality processes. The firm is
also working at JLR’s new plant in China to ensure the right quality approach is in place from the
beginning.
Over six years, the relationship between the firms has evolved from a traditional adversarial
situation, where G&P were treated as one of a number of commodity suppliers, to one where the
two are working to the same goal of “bringing premium quality to premium brands”.Wolfram
Leidtke, JLR board quality director, said: “JLR is a premium brand and accordingly needs to have
premium quality vehicles. Procurement has aligned with this objective. G&P has been able to
transfer their global knowledge and work with JLR to develop a new approach to incoming
material quality and the results are starting to speak for themselves.’ ”
(Illustrate the role quality played as criteria in JLR choosing its supplier Gobel & Partner. Explain
the importance of Gobel & Partner in the supply chain(unit 6)
A Students should illustrate based on:
· How critical is component quality to JLR
· What were the effects of bad quality
· What were the issues JLR had to tackle to working with 16 suppliers
· The steps taken by JLR to improve quality
Importance of the supplier) 10 marks
Answer.
The role quality played as criteria in JLR choosing its supplier Gobel & Partner
· Qualityplaysa very important role as criteria In JLR choosing its supplier. It is critical component.
· As we see in the case study JLR was working with 16 different suppliers across three factories to
undertake parts rework and containment, resulting in differing quality

6. ·
Q4 “MTR Foods, the Bangalore-based food processing company, is planning to utilise the services
of a third party manufacturer for the first time. The contracted plant in Mathura for producing
vermicelli is expected to give it a push in the northern and eastern markets where it is trying to
expand its presence. The company is also planning a capacity expansion in spices.
MTR has nine plants in Bommasandra Industrial Area in Bangalore which caters to its product
categories like spices and masala, beverages, vermicelli and frozen food. The company has so far
produced its brands inhouse. ‘The plant in Mathura would help us supply to the north and eastern
parts of the country. It would help us source wheat faster and also trim freight costs by 6-7 per
cent,’ said Sanjay Sharma, chief executive officer, MTR Foods.”
Which according to you may then be distribution strategy used by MTR? Justify your answer (unit
8)
· (Explanation on the facts fitting the strategy
· Identification of the strategy
· Rationale behind choosing the strategy
· Conclusion) 10 marks
Answer.
Explanation on the facts fitting the strategy
MTR FoodsLtd. isone of India's leading purveyors of packaged foods.The company is one of only a
few that sell packaged food nationwide. It pushed into more
Q5 Explain any four direct benefits of outsourcing with examples. (unit 10) A any four of the
following benefits(reason why this is a benefit , description of the benefit and example)
· Focusing on core competency
· Reducing the expenses of manufacturing and logistics services
· Reducing the head count of hourly employees and management
· Improving the accuracy
· Improving flexibility and wider range of services
· Getting access to global networks and better technology
· Improving services
· Improving quality
· Reducing capital investment and increasing cash flow
10 (2.5 marks each) 10 marks
Answer.
Direct benefits of outsourcing in detail are as :

7. Focusing on core competency – When a company outsources manufacturing, logistics, or both,
then there is no requirement of resources to manufacture the product, to store the product or to
deliver it to the customers. The company can utilise these resources for its core functions. For
Q6 Describe the supplier integration approach.(unit 12) Explanation of the stages of supplier
integration with suitable examples
· None
· White box
· Gray box
· Black box
10 (2.5 marks each) 10 marks
Answer.
Supplier integration at any stage in the development process happens to be advantageous. But
survey results have revealed that suppliers integrated Supplier integration at any stage in the
development process happens to be advantageous. But survey results have revealed that
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Om0011- ENTERPRISE RESOURCE PLANNING
DRIVE
winter DRIVE 2015
PROGRAM
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)
PGDISMN (SEM 2)
SUBJECT CODE & NAME
Om0011- ENTERPRISE RESOURCE PLANNING
BK ID - B1964
CREDIT - 4
MARKS – 60

8. Q1. a. Explain the different types of business processes. b. What are the different components of
an information system.
Answer: There can be three types of business processes, which are as follows:
Management Processes: Involve processes that are carried out by the top management of an
enterprise.These processesinclude formulation and implementation of cross-functional strategies
that help an enterprise to achieve its long-term objectives. Typical management
Q2. Write short notes on : 10
a. Customer relationship management
b. Data warehousing
c. Data Mining
d. OLAP
Answer: Customer relationship management: Customer Relationship Management (CRM) is a tool
that helps an organisation in establishing strong relationships with its customers. It enables an
organisation to identify the needs and expectations of customers and fulfil them, which results in
Q3. Elaborate the different modules under manufacturing and production planning.
Answer: modules under manufacturing and production planning:
Material and capacity planning: Apartfrom purchasingqualityproducts,youalwaysexpect on-time
delivery of products. In order to fulfil these requirements, an organisation needs to develop an
effectiveproductionschedule byproperlyplanningitsmaterialsandcapacityrequirements.Material
planning is all about managing the supply of raw materials for quality production. On
Q4. Discuss the various terminologies of ERP purchase system.
Answer: terminologies of ERP purchase system:
Purchase Requisition:Itisa documentthatisgeneratedtoinformthe purchasingdepartmentabout
the need of materials to be ordered (purchased). This document is created after considering the
requirements of all the departments of an organisation. A purchase requisition also specifies the
quantity of
Q5. CRM is a powerful tool used by an organization to acquire new customers and retain the
existingones.Explainvarious types of CRM. (Listing the types of CRM, Explaining the four types of
CRM) 2, 8
Answer: Typesof CRM: CRM can be classifiedintofourmaincategories,whichare explain in below:

9. Operational CRM: Operational CRMsupports the front-office operations of an organisation such as
sales and marketing. Apart from this, operational CRMenables an organisation to store customer
Q6. a. Explain main application suite provided by JD Edwards World Solutions Company. b.
Explain the different modules under MFG/PRO application. 10
Answer: JD Edwards World Solutions Company: JD Edwards, now owned by Oracle, was founded
by Jack Thompson, Dan Gregory and Ed McVaney in 1977. Initially, the organisation
developed software forseveral smallandmedium-scale organisations. In 1980s, it started providing
products to IBM. During this time, JD Edwards introduced Computer-Aided Systems Engineering
(CASE