This document discusses using social media marketing (SMM) on VKontakte, Facebook, and Instagram to promote a hotel in Finland. The main goals are to increase customer loyalty and sales. The target audience for the hotel uses these three social media platforms. After one month of promotion, the page members on each platform increased significantly. The website conversion rate also grew substantially, resulting in a 10% increase in total website sales.
Turismo 2.0: Ejemplos de Campanas Virales en Sector TurismoMassimo Burgio
Ultima parte de la segunda jornada de formación en San Sebastian (Euskadi) sobre el tema de Turismo 2.0
Turismo 2.0: Ejemplos de Campanas Virales en Sector Turismo
Massimo Burgio http://www.globalsearchinteractive.net
Social media optimization (SMO) refers to the process of using social media platforms and their various features to increase the visibility and reach of a website or a particular piece of content. This can be achieved through a variety of techniques, such as creating and sharing relevant and engaging content, using hashtags and keywords, and interacting with users through comments and messages. The ultimate goal of SMO is to drive traffic to a website or piece of content and to increase brand awareness and engagement on social media platforms. By optimizing their social media presence, businesses and organizations can build relationships with their target audience, generate leads and sales, and improve their overall online presence and reputation.
Turismo 2.0: Ejemplos de Campanas Virales en Sector TurismoMassimo Burgio
Ultima parte de la segunda jornada de formación en San Sebastian (Euskadi) sobre el tema de Turismo 2.0
Turismo 2.0: Ejemplos de Campanas Virales en Sector Turismo
Massimo Burgio http://www.globalsearchinteractive.net
Social media optimization (SMO) refers to the process of using social media platforms and their various features to increase the visibility and reach of a website or a particular piece of content. This can be achieved through a variety of techniques, such as creating and sharing relevant and engaging content, using hashtags and keywords, and interacting with users through comments and messages. The ultimate goal of SMO is to drive traffic to a website or piece of content and to increase brand awareness and engagement on social media platforms. By optimizing their social media presence, businesses and organizations can build relationships with their target audience, generate leads and sales, and improve their overall online presence and reputation.
Social media optimization (SMO) is the process of using social media channels to attract visitors and increase the visibility of a website or a brand. It is an important aspect of digital marketing that can help businesses reach a wider audience, generate leads, and drive website traffic.
Table of content:
1. Key Elements of SMO.
2. Goals and objectives of Social media Optimization.
3. Advantages of Social Media Optimization (SMO)
4. Best practices and tips
5. Conclusion
Digital Experience and Engagement for FMCG (Campina Ice Cream Case Study)Harwindra Yoga
About how an FMCG company utilize digital marketing to grow it's awareness, engagement, as well as it's sales through online channels, and collaborate with 3rd parties including start up industries and other major e-commerce companies.
Monetising your social channels is and remains a challenge for brands and marketers. Does the effort involved actually outweigh the results? The Wonderland’s case study of Lily O’Brien’s shows a success story in developing social for the benefit of both the chocolatier’s customers and the company’s ecommerce growth.
We explore Silverstone's social media to date. Providing insights throughout into the competition, the basics, a content/brand territory strategy and some innovative campaign concepts.
If you do online business through your website or web portals you can not neglect the power of Social Media, It is the most important thing in online business. These hubs are heavily accessed by peoples. You can promote your product and business through Social Media.
Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. Give a kick-start to your business with - Social Media Marketing
How to get ahead of your competitors online in 2011. We look at what will be happening in search marketing, social media and web analytics to help businesses get advantage online.
The talk was given to over 60 business owners and marketing managers in Bournemouth, Dorset and received huge praise from all attendees.
seo, search, ppc, local listings, social, facebook, linkedin, analytics, google, adwords, bing, yahoo, success, results, 2011, online marketing, tracking, usability
We put together a list of 6 tactics you can do on social media in 2016 that we have seen work for clients already. These social media tactics will help your entire internet marketing plan and contribute support to your social media goals.
You're Gonna Need Paid for That: An OverviewFalcon.io
Social media advertising spend is expected to top $47.9 billion in 2021. In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Speed to market, campaign sustainability, and good old fashioned message frequency. Ultimately, paid social media helps with targeting audiences and driving sales just as organic social media does. But, paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase. Paid social media strategies help with exactly that. But the real challenge is understanding the specifics of social media advertising, how to get started, what to spend and how each network operates. That’s a lot even for experienced marketers to manage and can be a hurdle for those just learning how to best use paid social media. This session aims to show & tell features and experiments worth trying across Facebook, Instagram, Twitter, LinkedIn, Twitter, LinkedIn, Google and TikTok as your one-stop shop to better performing paid ads. You'll learn:
How to think outside the box for ad placement
5 unique opportunities to spend on social
How to build community with paid social
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Not sure where to begin when it comes to marketing your small business on Facebook? Our social media expert Lauren Ridgway and product marketer Sarah Ewing give you the kickstart you need.
This presentation includes:
- The top 5 must-have to build a successful Facebook Page
- 10 ways to build a Facebook fan base
- Introduction to Facebook Ads
- How to use Facebook to drive business
- Measuring Facebook results and success
Social media optimization (SMO) is the process of using social media channels to attract visitors and increase the visibility of a website or a brand. It is an important aspect of digital marketing that can help businesses reach a wider audience, generate leads, and drive website traffic.
Table of content:
1. Key Elements of SMO.
2. Goals and objectives of Social media Optimization.
3. Advantages of Social Media Optimization (SMO)
4. Best practices and tips
5. Conclusion
Digital Experience and Engagement for FMCG (Campina Ice Cream Case Study)Harwindra Yoga
About how an FMCG company utilize digital marketing to grow it's awareness, engagement, as well as it's sales through online channels, and collaborate with 3rd parties including start up industries and other major e-commerce companies.
Monetising your social channels is and remains a challenge for brands and marketers. Does the effort involved actually outweigh the results? The Wonderland’s case study of Lily O’Brien’s shows a success story in developing social for the benefit of both the chocolatier’s customers and the company’s ecommerce growth.
We explore Silverstone's social media to date. Providing insights throughout into the competition, the basics, a content/brand territory strategy and some innovative campaign concepts.
If you do online business through your website or web portals you can not neglect the power of Social Media, It is the most important thing in online business. These hubs are heavily accessed by peoples. You can promote your product and business through Social Media.
Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. Give a kick-start to your business with - Social Media Marketing
How to get ahead of your competitors online in 2011. We look at what will be happening in search marketing, social media and web analytics to help businesses get advantage online.
The talk was given to over 60 business owners and marketing managers in Bournemouth, Dorset and received huge praise from all attendees.
seo, search, ppc, local listings, social, facebook, linkedin, analytics, google, adwords, bing, yahoo, success, results, 2011, online marketing, tracking, usability
We put together a list of 6 tactics you can do on social media in 2016 that we have seen work for clients already. These social media tactics will help your entire internet marketing plan and contribute support to your social media goals.
You're Gonna Need Paid for That: An OverviewFalcon.io
Social media advertising spend is expected to top $47.9 billion in 2021. In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Speed to market, campaign sustainability, and good old fashioned message frequency. Ultimately, paid social media helps with targeting audiences and driving sales just as organic social media does. But, paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase. Paid social media strategies help with exactly that. But the real challenge is understanding the specifics of social media advertising, how to get started, what to spend and how each network operates. That’s a lot even for experienced marketers to manage and can be a hurdle for those just learning how to best use paid social media. This session aims to show & tell features and experiments worth trying across Facebook, Instagram, Twitter, LinkedIn, Twitter, LinkedIn, Google and TikTok as your one-stop shop to better performing paid ads. You'll learn:
How to think outside the box for ad placement
5 unique opportunities to spend on social
How to build community with paid social
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Not sure where to begin when it comes to marketing your small business on Facebook? Our social media expert Lauren Ridgway and product marketer Sarah Ewing give you the kickstart you need.
This presentation includes:
- The top 5 must-have to build a successful Facebook Page
- 10 ways to build a Facebook fan base
- Introduction to Facebook Ads
- How to use Facebook to drive business
- Measuring Facebook results and success
1. S M M P R O M O T I O N - V K O N TA K T E , FA C E B O O K ,
I N S TA G R A M
HOTEL IN FINLAND
2. WHAT SMM CAN PROPOSE TO BOOST COMPANY RESULTS!?
• Three main targets that SMM can help you to
achieve:
SMMtargets
1. Increase clients loyalty
2. Increase sales volume
3. Increase client loyalty + sales
3. THE TARGET AUDITORY FOR THE HOTEL IN FINLAND ARE
MAINLY USERS OF VKONTAKTE, FACEBOOK AND INSTAGRAM
• Chosen strategy – Increase clients loyalty + sales
• Starting points :
1. Vkontakte – 400 members
2. Facebook – 150 members
3. Instagram – new account
4. ONE MONTH RESULTS – INCREASE
PAGE MEMBERS
400
850
150
555
0
268
0
100
200
300
400
500
600
700
800
900
Before promotion After one month promotion
Page members
Vkontakte
Page members
Facebook
Page members
Instagram
5. ONE MONTH RESULTS. TOTAL WEBSITE
CONVERSION RATE INCREASE
100
180
0
20
40
60
80
100
120
140
160
180
200
Before promotion After one month promotion
Website conversion rate
Website conversion rate
6. ONE MONTH RESULTS. TOTAL WEBSITE
SALES – INCREASE UP TO 10%
3
10
0
2
4
6
8
10
12
Before promotion After one month promotion
Website sales
Before promotion
After one month
promotion