This document outlines a social media, PR, and reputation management plan for Carporter.com in Nigeria. It identifies the most visited online resources in Nigeria and recommends tactics across platforms like Twitter, Facebook, blogs, forums and banner ads. The plan details specific influencers, media sites, and automotive-focused websites to target through paid posts, articles, monitoring and guerilla marketing. Key performance indicators like reach and engagement would be tracked during the campaign.

1. SMM, PR, REPUTATION
MANAGEMENT
Brand development for Carporter.com in Nigeria
Prepared by Olga Shchors

2. TOP-10 THE MOST VISITED
RESOURCES IN NIGERIA
 Google.com.ng
 Google.com
 Facebook.com
 Yahoo.com
 Youtube.com
 Blogspot.com
 Twitter.com
 Nairaland.com
 Ask.com
 Wikipedia.org
Data from Alexa.com

3. STAGES OF WORK
 Developing and approving of the tactics of communication
in Social and online media
 Definition of the KPIs: reach, number of subscribers, the
subscribers’ activity, etc.
 Preparation and approving of the timing plan
 Preparation and approving of the budget
 Working with contractors (if needed)
 Analytical reports

4. TACTICS (SMM, PR, REPUTATION
MANAGEMENT)
This plan is developed and based on data provided on:
1)
http://web.undp.org/comtoolkit/reaching-the-outside-world/docs/Best%20Practices/2)
http://web.undp.org/comtoolkit/reaching-the-outside-world/docs/Best%20Practices/3) http://www.siteworthtraffic.com/
4) http://www.alexa.com/
This communication tactics also available on: http://goo.gl/nVgdlu

5. SMM
 Twitter (content-management, ads, paid reposts)
Paid reposts by opinion leaders, e.g. (journalists, media
celebrities):
- Japheth J. Omojuwa (over 141000 followers ).
https://twitter.com/omojuwa
- Tolu Ogunlesi (over 75400 followers).
https://twitter.com/toluogunlesi
- Abang Mercy-Asu (over 24000 followers).
https://twitter.com/AbangMercy
- Tony Elumelu (53400 followers).
https://twitter.com/TonyOElumelu
 Facebook (content-management, ads, paid publications
and reposts).
Paid reposts and publications, e.g.:
- Naij.com (>2491000 fans), facebook.com/naijcom
- News 24 Nigeria (>1033000 fans), facebook.com/News24Nigeria
- Information Nigeria (>2070000 fans),
facebook.com/informationnigeria

6. PR (AND PAID PUBLICATIONS)
Placement of publications in TOP visited Nigerian online-media:
1) www.lindaikeji.blogspot.com Daily Unique Visitors: 19,698,699
2) www.naij.com. Daily Unique Visitors: 93,281
3) www.informationng.com. Daily Unique Visitors: 69,868
4) www.bellanaija.com. Daily Unique Visitors: 76,263
5) www.ngrguardiannews.com. Daily Unique Visitors: 45,308
6) www.tribune.com.ng. Daily Unique Visitors: 26,651
7) www.punchng.com. Daily Unique Visitors: 142,278
8) www.vanguardngr.com. Daily Unique Visitors: 125,457
9) www.sunnewsonline.com. Daily Unique Visitors: 59,670
10) www.allafrica.com. Daily Unique Visitors: 56,636
11) www.nigeriaworld.com. Daily Unique Visitors: 4,909
12) www.gamji.com. Daily Unique Visitors: 4,247
13) www.odili.net. Daily Unique Visitors: 6,374
14) www.businessdayonline.com. Daily Unique Visitors: 11,240

7. SOCIAL MONITORING AND
GUERILLA MARKETING
 Social monitoring and guerilla marketing:
1) Social monitoring (monitoring of relating keywords, e.g.
Carporter, car dealers Nigeria, cars in Nigeria, cars Abuja,
etc.) with further response in the manner of guerilla
marketing. Monitoring can be done with the help of
services as boardreader.com and socialmention.com
2) Forums, discussions (guerilla marketing)
- www.nairaland.com. Daily Visitors: 397,219
- www.topix.com/forum/world/nigeria. Daily Visitors: 263,171
- www.nigerianbestforum.com. Daily Visitors: 5226
- www.forums.onlinenigeria.com. Daily Visitors: 15,981
- www.punchng.com/discuss. Daily Unique Visitors: 142,278
- www.answers.yahoo.com
- www.ask.com

8. BANNER ADS (ADDITIONAL PROP.)
 Banner Ads. on the biggest niche sites offering cars from
private owners and dealers:
1) cheki.com.ng - daily visitors: 5,888
2) carmudi.com.ng - daily visitors: 4,025
3) carxus.com - daily visitors: 941
4) nigeriacarmart.com - daily visitors: 471
5) nigeriacardealers.com - daily visitors: 384

9. Thank you for attention!
Olga Shchors
ollie.schors@gmail.com
LinkedIn:www.ua.linkedin.co
m/in/olgashchors

10. Thank you for attention!
Olga Shchors
ollie.schors@gmail.com
LinkedIn:www.ua.linkedin.co
m/in/olgashchors