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Johann Go(ried von Herder (1744-‐1803)Week 05: Riding the Zeitgeist
The spirit, a=tude, or general outlook of a speciﬁc 3me or period: the spirit of the age.Deﬁni3on of “Zeitgeist”
Richard Hamilton’s 1956 collage “Just What Is It That Makes Today’s HomesSo Diﬀerent, So Appealing?” summed up the zeitgeist of 1950s Britain inone image. It also inspired “Pop Art”. Capturing the “Zeitgeist”
The exhibiZon “This Is Tomorrow” at the Whitechapel Gallery in 1956summed up a 1950s vision of the future. It is frequently referenced as aturning point in BriZsh art. Capturing the “Zeitgeist”
In 1993 he produced a digital version: “Just What Is It That Makes Today’s HomesSo Diﬀerent?”, replacing the 50s elements with their 90s equivalents Capturing the “Zeitgeist”
Just as most of an iceberg lurks under the surface, so the zeitgeist is a visible wayof understanding something that is largely invisible. A ‘Zeit-‐berg’? The “Zeitgeist” is the visible manifesta3on of something intangible
"the sum of the thoughts, attitudes, strivings, drives, and life-forces, expressing themselves within any causes and effects in a deﬁnite course of events"GoGried von Herder’s deﬁni3on of “Zeitgeist”
MarZn Luther was part of a greater Zeitgeist and succeeded withthe ReformaZon, whereas Emperor Joseph II of Austria failedbecause the Zeigeist was against himSuccess or failure in terms of “Zeitgeist”
Tahrir Square in Cairo, January 2011; and Syrians protesZng in Feb ‘12Contemporary revolu3ons and the spirit of the age
Muammar Gaddaﬁ… and Bashar al-‐Assad?Regimes that mis-‐read the spirit of the age
Tony Blair and Gordon Brown’s historic meeZng at Granita restaurant determined who would be Prime Minister and Chancellor. Some poli3cians grasp the spirit of the age
Facebook is being ﬂoated for around $75-‐100 billion dollarsMark Zuckerberg and the Facebook IPO
News InternaZonal invested heavily in a declining social media plakorm The Zeitgeist leR MySpace behind…
Erosion of privacy and the commercial exploitaZon of user data Controversial aspects of Facebook
Microsol exploit the Google privacy issueReputa3on maTers in cyberspace
Moving from printed books to digital at the right ZmeJeﬀ Bezos of Amazon with the Kindle
The zeitgeist of the economic crisis favours Marx once again Back from the dead?
And in Hungary, the ghosts of a former age are sZrring once more Back from the dead?