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Lambert week 05 riding the zeitgeist p

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Lambert week 05 riding the zeitgeist p

  1. 1. Johann  Go(ried  von  Herder  (1744-­‐1803) Week  05:  Riding  the  Zeitgeist
  2. 2. The  spirit,  a=tude, or  general  outlook of  a  specific  3me or  period: the  spirit  of  the  age. Defini3on  of  “Zeitgeist”
  3. 3. Richard  Hamilton’s  1956  collage  “Just  What  Is  It  That  Makes  Today’s  Homes So  Different,  So  Appealing?”  summed  up  the  zeitgeist  of  1950s  Britain  in one  image.  It  also  inspired  “Pop  Art”. Capturing  the  “Zeitgeist”
  4. 4. The  exhibiZon  “This  Is  Tomorrow”  at  the  Whitechapel  Gallery  in  1956 summed  up  a  1950s  vision  of  the  future.  It  is  frequently  referenced  as  a turning  point  in  BriZsh  art. Capturing  the  “Zeitgeist”
  5. 5. In  1993  he  produced  a  digital  version:  “Just  What  Is  It  That  Makes  Today’s  Homes So  Different?”,  replacing  the  50s  elements  with  their  90s  equivalents Capturing  the  “Zeitgeist”
  6. 6. Just  as  most  of  an  iceberg  lurks  under  the  surface,  so  the  zeitgeist  is  a  visible  way of  understanding  something  that  is  largely  invisible.  A  ‘Zeit-­‐berg’? The  “Zeitgeist”  is  the  visible  manifesta3on  of something  intangible
  7. 7. "the sum of the thoughts, attitudes, strivings, drives, and life-forces, expressing themselves within any causes and effects in a definite course of events" GoGried  von  Herder’s  defini3on  of  “Zeitgeist”
  8. 8. MarZn  Luther  was  part  of  a  greater  Zeitgeist  and  succeeded  with the  ReformaZon,  whereas  Emperor  Joseph  II  of  Austria  failed because  the  Zeigeist  was  against  him Success  or  failure  in  terms  of  “Zeitgeist”
  9. 9. Tahrir  Square  in  Cairo,  January  2011;  and  Syrians  protesZng  in  Feb  ‘12 Contemporary  revolu3ons  and  the  spirit  of  the  age
  10. 10. Muammar  Gaddafi…  and  Bashar  al-­‐Assad? Regimes  that  mis-­‐read  the  spirit  of  the  age
  11. 11. Tony  Blair  and  Gordon  Brown’s  historic  meeZng  at  Granita  restaurant determined  who  would  be  Prime  Minister  and  Chancellor. Some  poli3cians  grasp  the  spirit  of  the  age
  12. 12. Facebook  is  being  floated  for  around  $75-­‐100  billion  dollars Mark  Zuckerberg  and  the  Facebook  IPO
  13. 13. News  InternaZonal  invested  heavily  in  a  declining  social  media  plakorm The  Zeitgeist  leR  MySpace  behind…
  14. 14. Erosion  of  privacy  and  the  commercial  exploitaZon  of  user  data Controversial  aspects  of  Facebook
  15. 15. Microsol  exploit  the  Google  privacy  issue Reputa3on  maTers  in  cyberspace
  16. 16. Moving  from  printed  books  to  digital  at  the  right  Zme Jeff  Bezos  of  Amazon  with  the  Kindle
  17. 17. The  zeitgeist  of  the  economic  crisis  favours  Marx  once  again Back  from  the  dead?
  18. 18. And  in  Hungary,  the  ghosts  of  a  former  age  are  sZrring  once  more Back  from  the  dead?

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