PPT Document related to a presentation done at Stichting Marketing Congress 2010, featuring Raz*War as first on-line grooming brand

1. We s(h)ave the World!
Branding in the digital age
through focus on Relevance
Pierre De Nayer
Marketing Congress
04/12/2010

2. PASSION
Common ground: Passion for Listening,
Passion for “C to B”
(% of statements
expressed with a
26%
PASSION
for CRM /1to1 marketing
(Citobi 2000-20XX)
PASSION
That led to
expressed with a
positive sentiment)
PASSION
For Shaving
(GrowthBridge 2000-2XXX)

3. conquest of a
basic need
GrowthBridge and Raz*War: The Rationale
conquest of a
traditional market
in a
non-traditional waynon-traditional way
web saavy

4. Shaving Market:There was
something to do...

5. Can David beat Goliath? (Using
Social Media…)
26%
BigRazCo
56%
Raz*War
(% of statements
expressed with a
positive sentiment)
26%
56%(% of statements
expressed with a
positive sentiment)

6. Raz*War Products & Packaging

7. Some of our marketing tools & Tactics
Authenticity
Humour
EngagementEngagement
Our Customers and Ambassadors
Relevance (Quite demanding! ☺)

8. “Join the conversation”: A useful
dashboard…

9. “Social R&D”-We adapted our offer!

10. B2C- Raz*War invented the SaaS
model…

11. Brand was built with the internet, but
volumes will be reached through B2B sales

12. Join the revolution!
@razwar
Bccreativity.com
@razwar
Use relevant code #smc2010 on
RazWar.com to get a 10%
discount

13. use code #smc2010
Thank You
Pierre De Nayer
GrowthBridge
pdn@growthbridge.eu
use code #smc2010
on razwar.com and get
10% off
pdn@growthbridge.eu
pierre@razwar.com
denap@citobi.com
+32 478 554 667