This document provides an overview of Raz*War, an online razor subscription company, 5 years after its founding. It discusses how Raz*War started in a founder's kitchen and invented the concept of "Shaving as a Service." While Raz*War initially struggled against big competitors, it gained popularity on social media and inspired over 100 similar companies worldwide. The document outlines lessons learned, such as the importance of partnerships and shareholders. It notes that after restructuring, Raz*War now has profitable sales in 5 markets through a single website, ERP system, and CRM. In closing, the founder asks readers to buy Raz*War products or partner with the growing company.

1. Raz*War
5 Years Later
Pierre De Nayer (Founder)

3. One year earlier…
(Sept 2008)
Raz*War started in a kitchen…

4. Raz*War Products & Packaging

5. RazWar invented the
“Shaving as a Service” (SaaS)

6. Back to the key
Question

7. Can David beat Goliath? (Using Social
Media…)
56%
Raz*War
(% of statements
expressed with a positive
sentiment)
26%
BigRazCo
(% of statements
expressed with a positive
sentiment)

8. Shaving Market:There was something to
do...

9. Raz*War invented the idea of
online subscription to razor blades
Where we
RIGHT?

10. [60% of the companies to be
quoted now, have senior
members having subscribed to
Raz*War (back in 2010)…]

11. Dollar Shave Club:
20 Millions USD increase of
Capital
> 350 000 Customers

12. Morning Glory
Increase of Capital:
10 Millions Euros

13. King of Shave
Value: >50 Million Euros

14. Harry’s
Increase of capital:
125 millions USD!!!

15. Harry’s
3rd Increase of capital:
75 millions USD!!!

16. Big Moustache
Increase of capital:
450 000 Euros

17. Raz*War inspired
>100 companies in
the world!*
*Source: GrowthBridge Analysis

19. What went
Wrong?

20. 5(+1) lessons
learnt

21. Partnership is key!
Select your shareholders
Compose the right board
Don’t engage to much!
(Give no surety!)
Beware shareholder
agreement
(+1)select the right country 

22. Where are we
now?

23. Where are we now?
• A recognized brand!
• With profitable sales
• 7 shop interfaces replaced by one
• One ERP (Magento)
• One CRM (Actito )
• 5 markets and more (40 countries)

26. What do I ask from you?
1. Buy our products 
(Use code BetaXmas on
RazWar.com to get 20% discount)
2. Raz*War needs new partners!

27. Bccreativity.com
Join the revolution!
@razwar
Use code BetaXmas on
razwar.com to get a 20%
discount

28. Thank You!
Pierre De Nayer
+32 478 554 667
Denap@citobi.eu
@pdenayer