SmartPicture provides a way to make printed media interactive by embedding scannable images that link to digital content. Scanning a SmartPicture image with a mobile app takes the user to customized online content like websites, videos and games. Several sports teams have used SmartPicture images in programs and advertising materials to drive fans to their mobile sites and engage them further online. The technology can boost engagement for advertisers and sponsors through one-off campaigns or ongoing branded mobile applications. Potential clients can contact SmartPicture to discuss how it might benefit their business.

1. The smarter way to connect. Linking print and digital media to the
online world – the Smart way, www.smart-picture.co.uk

2. Hull City AFC & SmartPicture®
SMARTPICTURE®
IMAGE
Find & download the app.
medias,
Scan the SmartPicture® image.
LANDING PAGE
Choose where you want to go.
LINK
Go and explore . . . social
online video content, online
shopping, competitions . . . the
opportunities are limitless . . .
Scan image from 10-20 cm.
Icon can be personalised.
SP is available to all advertisers
to enable them to make their
own adverts interactive.
SmartPicture® images can be embedded in
product packaging, magazine adverts, flyers,
event programmes, posters, point of sale
displays, www pages, stadium multi media
boards.
Scanning a programme takes the
user to a bespoke menu and then a
mobile optimised site

3. North Ferriby AFC & SmartPicture®
SMARTPICTURE®
IMAGE
Find & download the app.
medias,
Scan the SmartPicture® image.
LANDING PAGE
Choose where you want to go.
LINK
Go and explore . . . social
online video content, online
shopping, competitions . . . the
opportunities are limitless . . .
Scan image from 10-20 cm.
Icon can be personalised.
SP is available to all advertisers
to enable them to make their
own adverts interactive.
SmartPicture® images can be embedded in
product packaging, magazine adverts, flyers,
event programmes, posters, point of sale
displays, www pages, stadium multi media
boards.
Scanning a programme takes the
user to a bespoke menu and then a
mobile optimised site

4. SMARTPICTURE®
IMAGE
Find & download the app.
medias,
Scan the SmartPicture® image.
LANDING PAGE
Choose where you want to go.
LINK
Go and explore . . . social
online video content, online
shopping, competitions . . . the
opportunities are limitless . . .
Icon can be personalised.
SP is available to all advertisers
to enable them to make their
own adverts interactive.
Scan image from 10-20 cm.
SmartPicture® images can be embedded in
product packaging, magazine adverts, flyers,
event programmes, posters, point of sale
displays, www pages, stadium multi media
boards.
Scanning a programme takes the
user to a bespoke menu and then a
mobile optimised site and real time
results

5. Hull Kingston Rovers & SmartPicture®
SMARTPICTURE®
IMAGE
Find & download the app.
medias,
Scan the SmartPicture® image.
LANDING PAGE
Choose where you want to go.
LINK
Go and explore . . . social
online video content, online
shopping, competitions . . . the
opportunities are limitless . . .
Scan image from 10-20 cm.
Icon can be personalised.
SP is available to all advertisers
to enable them to make their
own adverts interactive.
SmartPicture® images can be embedded in
product packaging, magazine adverts, flyers,
event programmes, posters, point of sale
displays, www pages, stadium multi media
boards.
Scanning a programme takes the
user to a bespoke menu and then a
mobile optimised site

6. Return On Investment - ROI
•
Example of a sponsor advert enhanced with
SmartPicture® capability.
•
SmartPicture® should be used as an enabler
or enhancer of a particular business goal.
•
SmartPicture® can and has been successfully
used as part of one-off campaigns to create
buzz and engagement, as well as creating a
scalable branded application that is reused
for future campaigns.

7. Next Steps
If you have an enquiry or would like to discuss SmartPicture® and it’s potential
application within your business you can contact us as follows –
info@smart-picture.co.uk
Or find us on social media as follows https://twitter.com/SmartPictureApp
www.linkedin.com
www.facebook.com/smartpicture01