This document introduces a health assistant app called Smart Life. It was created by Rui Wang, Yueh-Hsun Lee, Chufan Zhang, and Chao-Hui Yin. The app aims to automatically collect health data from wearable devices, provide personalized health reports and recommendations to users, and store user data securely in an encrypted database. It also seeks to partner with medical institutions, sportswear companies, and wearable technology firms by sharing health data and insights for research, advertising, and promotions. The document outlines Smart Life's target markets, competitors, product features, pricing strategies, and financial forecasts.

1. We are dedicated to be your personal health assistant.
Group Member: Rui Wang, Yueh-Hsun,Lee, Chufan Zhang, Chao-Hui Yin

2. SMART LIFE

3. SMART LIFE

4. Health Lifestyle
Exercise
Drink More Water
Peace Of Mind
Eat Well
Walk More
Meditation
Read Inspirational Books
Eat More Fruits

5. Problem and Consumer Needs
Losing Data
SMART LIFE

6. Confused Application
Hundreds of Applications Useful Database User Friendly Experience
SMART LIFE

7. Product Concept
B2C
Automatically collect data
from your wearable device
Provide personal health
report include nutrition
suggestion to our users
Encryption Database
SMART LIFE

8. Product Concept
B2B
Cloud Database
Business Intelligence
Report
SMART LIFE

9. Market Size
3.32
1.745.23
1.42
0.36
Wearable Technology Market $Billion 2015
Health, Medical, Fitness, Wellness-Regulated
Health, Medical, Fitness, Wellness-Unregulated
Advanced
Industrial, Commerical, Military
Fashion & Other
SMART LIFE

10. COMPETITION
Google Health
&
Android Wear
Apple HealthKit
&
Apple Watch
Microsoft Health Vault
&
Microsoft Band
SMART LIFE

11. 0. 0.15 0.3 0.45 0.6
Which of the following wearable technology brands have you ever used?
What brand are you using now?
Apple Watch Android Wear Fibit
Jaebone up Garmin Others
SMART LIFE

12. sell our product to
customer
through wearable
companies
Selling through
intermediaries/Direct
selling (B2C)
medical Research centers,
wearable companies
Direct selling (B2B)
Channel
SMART LIFE

13. Introduction (3-5 years)
Ease of use for the potential customer.
The basic service will be totally free to use.
Growth Stage (at least 5 years)
Create better brand image.
Implemented the strong promotion plan.
Maturity Stage (between 10 and 20 years)
Customization of the product & additional personal service.
Build strong brand loyalty.
SMART LIFE

14. Wearable Technology Industry
Sportswear IndustryMedical Institution
SMART LIFE

15. Product Description
B2CB2B
SMART LIFE

16. B2C
Services Introduction
We designed to provide customers
Professional advice
Health Report
Reward
System Advertising
Social
Network
SMART LIFE

17. Conjoint Analysis
Conjoint Analysis avaliable not avaliable
professional advice 1 0
reward system 1 0
advertising 1 0
social network 1 0
free not free
price(per year) $0 $40
20
5
Variables
SMART LIFE

18. point(1~100)
professional
advice
reward system advertising
social
network
price
58.00 1 0 0 0 US$ 0.00
66.40 1 1 0 0 US$ 0.00
79.50 1 1 1 0 US$ 0.00
92.75 1 1 1 1 US$ 0.00
69.50 1 1 1 0 US$ 40.00
76.75 1 1 1 1 US$ 40.00
90.30 1 1 0 1 US$ 0.00
74.60 1 1 0 1 US$ 40.00
62.00 1 1 0 0 US$ 40.00
62.75 1 0 1 0 US$ 0.00
50.65 1 0 1 0 US$ 40.00
74.85 1 0 1 1 US$ 0.00
65.00 1 0 1 1 US$ 40.00
70.35 1 0 0 1 US$ 0.00
54.30 1 0 0 1 US$ 40.00
48.60 1 0 0 0 US$ 40.00
53.75 0 0 1 1 US$ 0.00
30.85 0 0 1 1 US$ 40.00
34.50 0 1 0 0 US$ 0.00
17.95 0 1 0 0 US$ 40.00
43.75 0 1 0 1 US$ 0.00
32.80 0 1 0 1 US$ 40.00
44.25 0 1 1 0 US$ 0.00
Intercept 21.77
Professional advice 37.14
Reward system 12.25
Advertising 7.43
Social network 12.05
Price -0.31
Average Rating
Regression Analysis
SMART LIFE

19. Utility Results
The BEST utility:
All 4 services and FREE price
SMART LIFE

20. B2C Services Detail
Professional advices/ Health report
Professional advices according to customer’s daily exercise state and eating
habits
Providing weekly Health report based on customer’s health data measured by
his or her wearable devices
Professional advice
Health Report
SMART LIFE

21. B2C Services Detail
Reward system
COUPON on sportswear products and wearable devices:
Giving rewards when customers reaching some exercise targets
Tracking customer’s sportswear using situation
Collect data for companies Remind customers when need
to change and give coupons on
their favorite items
Reward
System

22. B2C Services Detail
Social network
Chatting
Sharing
Friends
Review
Location
Social
Network
SMART LIFE

23. B2C Services Detail
Advertising
Providing sportswear and wearable devices advertisement based on customers’ preference
Customers also can label favorite products; They may get coupons on these products
Advertising
SMART LIFE

24. 0
2000000
4000000
6000000
8000000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39
Bass Model
p= 0.002
q= 0.09
m= 301000000
B2C Sales forecast SMART LIFE

25. B2B Services Introduction
Medical
Institution
Sportswear
Company
Wearable
Technology
Industry
SMART LIFE

26. B2B Services Introduction
Medical Institution Sharing the database
Medical
Institution
Automatically upload
health data from
customers
Providing weekly
health report
Medical research
purpose
Using database from
Institution
SMART LIFE

27. Sportswear
Company
Advertising
SMART LIFE
Tracking consumers’ product
using situation
Decrease the product analysis
cost for sportswear cooperation.
Help business cooperator track
customers’ using situation.
B2B Services Introduction SMART LIFE

28. B2B Services Introduction
Wearable Technology Company
Cooperation
Discount
Advertising Payment Market Promotion
Attract more customers
Wearable
Technology
Industry
SMART LIFE

29. Thanks
SMART LIFE
We are dedicated to be your personal health assistant.

30. HEX #2B7C98
RGB 43,124,152
CMYK 81,30,17,9
SMART LIFE SMART LIFE

31. HEX #78CD8F
RGB 120,205,143
CMYK 47,0,50,0
HEX #2D4259
RGB 45,66,89
CMYK 87,63,31,30
HEX #2B7C98
RGB 43,124,152
CMYK 81,30,17,9