SlideShare a Scribd company logo
Confidential. © David McClintock 2015
“Smart-Adaptable Chair”
project
Smart, Adaptable Chairs to solve
our generation’s sitting health
crisis
David McClintock
davidcmcclintock@gmail.com
06 03 77 84 74
z
“Sitting Kills”
$100B+ Business
Problem
 Sitting linked to obesity, high
cholesterol, heart disease,
diabetes, cancer…
 EU: 250B Euro/year in lost
productivity due to Back/
musculo-skeletal pain (Financial
times)
 In EU 44Million people affected
(http://www.hanovercomms.com/2014/04/thank-you-
for-sitting-it-costs-europe-e240-billion-a-year/)
 US back pain market $15-20B
WWMR research
Confidential. © David McClintock 2015
z
Sensors+App
= Feedback
Bluetooth sensors in chair
work with Apps to help
users modify behavior
and improve posture
habits
Product Hypothesis:
Adaptable “Smart” Chair
Adaptable
Chair
Chair adapts to a variety of
sitting positions. Patent
pending (US).
See demo at
http://youtu.be/4OvYXgE6
6V8
Smart-sitting
database
Usage data + qualitative
user feedback from Apps
informs UI, as well as future
chair design iterations. (+
possible user community for
peer-support)
Inform, iterate & improve
Feedback
Confidential. © David McClintock 2015
z
Target markets
• Sitting-backpain sufferers / Healthcare
• Build recognition and reputation as medical feedback
tool, ‘lifestyle adjustment’ and treatment option for 50M
(USA) and 44M (EU) back pain sufferers.
• Yoga practitioners
• 20M in USA alone
• Wildcard
• Asian markets where cross-legged sitting is still 2x to
3x more commonplace.
Confidential. © David McClintock 2015
z
2
Build 1.0 App
Development plan
1
Refine, add sensors,
build beta protos
3
Beta test and iterate
Data +user feedback
MVP Threshold – beta test until we achieve:
• Stickiness: High proportion (>50%?) of users love the chair, want to keep it
• Quantifiable benefits: Users report they are more comfortable, less pain
• Strong monetization potential: Discover who (persona & segment definition) is
willing to pay, and how much: Individuals, Healthcare?
Companies/employers? Manufacturers (licensing)?
Hello
chair
…
Confidential. © David McClintock 2015
z
Lets get started!
Seeking:
• Co-founders
• Support/funding for beta
• Healthcare collaborators (to monitor and validate
results)
• Manufacturing Partners
• Channel partners
Contact:
David McClintock
davidcmcclintock@gmail.com
06 03 77 84 74
Confidential. © David McClintock 2015

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Smart adaptable chair project

  • 1. Confidential. © David McClintock 2015 “Smart-Adaptable Chair” project Smart, Adaptable Chairs to solve our generation’s sitting health crisis David McClintock davidcmcclintock@gmail.com 06 03 77 84 74
  • 2. z “Sitting Kills” $100B+ Business Problem  Sitting linked to obesity, high cholesterol, heart disease, diabetes, cancer…  EU: 250B Euro/year in lost productivity due to Back/ musculo-skeletal pain (Financial times)  In EU 44Million people affected (http://www.hanovercomms.com/2014/04/thank-you- for-sitting-it-costs-europe-e240-billion-a-year/)  US back pain market $15-20B WWMR research Confidential. © David McClintock 2015
  • 3. z Sensors+App = Feedback Bluetooth sensors in chair work with Apps to help users modify behavior and improve posture habits Product Hypothesis: Adaptable “Smart” Chair Adaptable Chair Chair adapts to a variety of sitting positions. Patent pending (US). See demo at http://youtu.be/4OvYXgE6 6V8 Smart-sitting database Usage data + qualitative user feedback from Apps informs UI, as well as future chair design iterations. (+ possible user community for peer-support) Inform, iterate & improve Feedback Confidential. © David McClintock 2015
  • 4. z Target markets • Sitting-backpain sufferers / Healthcare • Build recognition and reputation as medical feedback tool, ‘lifestyle adjustment’ and treatment option for 50M (USA) and 44M (EU) back pain sufferers. • Yoga practitioners • 20M in USA alone • Wildcard • Asian markets where cross-legged sitting is still 2x to 3x more commonplace. Confidential. © David McClintock 2015
  • 5. z 2 Build 1.0 App Development plan 1 Refine, add sensors, build beta protos 3 Beta test and iterate Data +user feedback MVP Threshold – beta test until we achieve: • Stickiness: High proportion (>50%?) of users love the chair, want to keep it • Quantifiable benefits: Users report they are more comfortable, less pain • Strong monetization potential: Discover who (persona & segment definition) is willing to pay, and how much: Individuals, Healthcare? Companies/employers? Manufacturers (licensing)? Hello chair … Confidential. © David McClintock 2015
  • 6. z Lets get started! Seeking: • Co-founders • Support/funding for beta • Healthcare collaborators (to monitor and validate results) • Manufacturing Partners • Channel partners Contact: David McClintock davidcmcclintock@gmail.com 06 03 77 84 74 Confidential. © David McClintock 2015