Innova Trading Corp. Sales Meeting June 29, 2007
Index Objective / Synopsis 2006 Caribbean Economic Outlook 2001 - 2006 Sales Growth (Trend) INNOVA Top Markets MAP YTD - 07’ Results / Total /  A/E 2007 Sales Plan Action Steps SWOT Analysis Target Markets Key Initiatives Sales Initiatives Sales Time Priority  Sales Pipeline Management Conclusion  (Bottom Line)
Objective Identify - Understand Current Situation Business Plan Results / Trends / Analysis Identify Area’s of Improvement Discuss / Share Action Plan - Initiatives for Growth Success Make it Happen!  Take Action!
06’Caribbean Economic Outlook
INNOVA Top Ranking MAP 1 3 . Tortola St.Marten   2 4 5 .  St.Croix 6.   St.Thomas 7-8 9 10
2001- 2006 Sales Growth 07’ - YTD Growth =  @ 2006 Total Sales = $1,189,011.  For purposes of comparison, we will use 1/3 of year (12 months) = 4 month comparison =  $396,337 x avg. 4 months.  We use Jan.07-April 07 results = $356,584 divided by 2006 1/3 avg. results = -(10%) negative growth or decrease. 4% 11% 27% 2.6% 10.6% - (10%)
Expenses Vs Revenue & Plan 2007’ YTD Results
Plan Vs Actual YTD-2007 YTD 86.9%
YTD 105% Effective Plan Vs Actual YTD-2007
Total: $1,242,686 4.5% Growth vs 06’ 2007 Gross Sales Plan Jan-May YTD 2007’   Plan: $466,322  91%  Effective Actual: $425,069
Action Steps
SWOT Analysis
SWOT Analysis
SWOT Analysis
SWOT Analysis
Target Market Hotels / Hospitatlity Marinas Hardware Auto Parts Distributor - Rep. Vs Re-Sale Products Retail (Paper bags, Racks, Display’s, etc.) New Territories > Trinidad / Granada / D.Rep. / PR ?
Key Initiatives Increase Sales : Develop Sales Strategy - Plan Increase Customer contact time  (80% selling 20% Service) Reduce Non-Sales Activities Explore New Product Distributions / New Target Customers Hotels / Marinas / Auto Parts, etc. Work SMART  Reduce Cost / Expenses: Continue to explore cost reduction in Product cost (purchase) Inventory Efficiencies / Reduce inventory day’s  Reduce - Liquidate - NON-Selling Products Salary Increases / Bonuses must be aligned with performance RESULTS Mfr. Rep. (Products Dist.) Vs Purchasing (Re-sell) Products / Reduce $ Risk Explore Travel - Expense cost saving’s Search better rates - hotel options Airline travel - Monthly planning - Advanced Purchase savings Breakfast / Lunch mtg. (Target or Top cust.) Vs Dinner Mtg. added expense
Sales Initiatives Work SMART Planning & Organization Sales Call planning Territory Management (Targets, etc.) Monthly Planning Protect Top Accounts (80/20) Identify Sales Opportunities (Retention / Penetration / Conversion) Increase Customer Contact time / Selling time Weekly Sales de-briefing  Monthly Performance (Results) meeting’s Mirror Technique / Build Rapport
Prioritize Sales Time - Efforts <  Current Goal  > 55%  Customer Contact Time Total of which  10%  focus on New Account  Sales 75%  Customer Contact Time Total of which 55% focus on New Account  Sales >
 
Bottom Line! Revenue Growth YTD-07’ -(10%) 2007 plan Growth Sales    4.5% Cost if Living Increase Avg.   5.0% Innova Payroll Increase 07’  12.0% Total Expenses Inc.   13.0% Non-Sales Focus (all resources)  90% INNOVA is in the Business of What? Re- SALE  of Hardware Products Make MONEY $$$

Small Biz. Mkt. Plan

  • 1.
    Innova Trading Corp.Sales Meeting June 29, 2007
  • 2.
    Index Objective /Synopsis 2006 Caribbean Economic Outlook 2001 - 2006 Sales Growth (Trend) INNOVA Top Markets MAP YTD - 07’ Results / Total / A/E 2007 Sales Plan Action Steps SWOT Analysis Target Markets Key Initiatives Sales Initiatives Sales Time Priority Sales Pipeline Management Conclusion (Bottom Line)
  • 3.
    Objective Identify -Understand Current Situation Business Plan Results / Trends / Analysis Identify Area’s of Improvement Discuss / Share Action Plan - Initiatives for Growth Success Make it Happen! Take Action!
  • 4.
  • 5.
    INNOVA Top RankingMAP 1 3 . Tortola St.Marten 2 4 5 . St.Croix 6. St.Thomas 7-8 9 10
  • 6.
    2001- 2006 SalesGrowth 07’ - YTD Growth = @ 2006 Total Sales = $1,189,011. For purposes of comparison, we will use 1/3 of year (12 months) = 4 month comparison = $396,337 x avg. 4 months. We use Jan.07-April 07 results = $356,584 divided by 2006 1/3 avg. results = -(10%) negative growth or decrease. 4% 11% 27% 2.6% 10.6% - (10%)
  • 7.
    Expenses Vs Revenue& Plan 2007’ YTD Results
  • 8.
    Plan Vs ActualYTD-2007 YTD 86.9%
  • 9.
    YTD 105% EffectivePlan Vs Actual YTD-2007
  • 10.
    Total: $1,242,686 4.5%Growth vs 06’ 2007 Gross Sales Plan Jan-May YTD 2007’ Plan: $466,322 91% Effective Actual: $425,069
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  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
    Target Market Hotels/ Hospitatlity Marinas Hardware Auto Parts Distributor - Rep. Vs Re-Sale Products Retail (Paper bags, Racks, Display’s, etc.) New Territories > Trinidad / Granada / D.Rep. / PR ?
  • 17.
    Key Initiatives IncreaseSales : Develop Sales Strategy - Plan Increase Customer contact time (80% selling 20% Service) Reduce Non-Sales Activities Explore New Product Distributions / New Target Customers Hotels / Marinas / Auto Parts, etc. Work SMART Reduce Cost / Expenses: Continue to explore cost reduction in Product cost (purchase) Inventory Efficiencies / Reduce inventory day’s Reduce - Liquidate - NON-Selling Products Salary Increases / Bonuses must be aligned with performance RESULTS Mfr. Rep. (Products Dist.) Vs Purchasing (Re-sell) Products / Reduce $ Risk Explore Travel - Expense cost saving’s Search better rates - hotel options Airline travel - Monthly planning - Advanced Purchase savings Breakfast / Lunch mtg. (Target or Top cust.) Vs Dinner Mtg. added expense
  • 18.
    Sales Initiatives WorkSMART Planning & Organization Sales Call planning Territory Management (Targets, etc.) Monthly Planning Protect Top Accounts (80/20) Identify Sales Opportunities (Retention / Penetration / Conversion) Increase Customer Contact time / Selling time Weekly Sales de-briefing Monthly Performance (Results) meeting’s Mirror Technique / Build Rapport
  • 19.
    Prioritize Sales Time- Efforts < Current Goal > 55% Customer Contact Time Total of which 10% focus on New Account Sales 75% Customer Contact Time Total of which 55% focus on New Account Sales >
  • 20.
  • 21.
    Bottom Line! RevenueGrowth YTD-07’ -(10%) 2007 plan Growth Sales 4.5% Cost if Living Increase Avg. 5.0% Innova Payroll Increase 07’ 12.0% Total Expenses Inc. 13.0% Non-Sales Focus (all resources) 90% INNOVA is in the Business of What? Re- SALE of Hardware Products Make MONEY $$$