understanding demand patren

1. VISVESVARAYA TECHNOLOGICAL UNIVERSITY,BELGAUM
 SERVICE MARKETING
 Module-6 managing Demand and Capacity
BY:-Iftekhar Ali
USN:3vy12mba10

2. INTRODUCTION UNDERSTANDING DEMAND
PATTERNS
Introduction
The first step towards managing demand in services to
understand and sketch a pattern of demand variation.
Its also important to understand why some market
segments have greater demand when compared to others
at particular times.

3. MEANING & DEFINITIONS
Meaning of Demand patterns
 Demand is the amount of a particular economic good or services that a
consumer or group of consumers will want to purchase at a given price.
Definitions of Demand
According to Benham “The demand for anything, at a given price ,is amount
of it, which will be bought per unit of time, at that price”.
According to G.L.Thiekettle, “The demand for any commodity or service is
amount that will be bought at any given price per unit of time”

4. DEMAND PATTERNS

5. THE CHARTING OF DEMAND PATTERNS
To understand the Demand Patterns, the organization needs
to chart the level of demand over relevant time periods.
Organization that have good customer information
systems can chart this information very accurately.

6. PREDICTABLE CYCLES
After capturing the data on demand levels in the form of
charts, an organization should and observe the charts for
predictable demand patterns.

7. RANDOM DEMAND FLUCTUATIONS
Some of the demand patterns show predictable
cycles, causes associated with these demand
patterns can be identified most of the times

8. DEMAND PATTERNS BY MARKET
SEGMENT
An organization that maintains a comprehensive
customer data base which includes all the
transaction with each customer in a detailed
manner is at an advantage as demand patterns
exhibited by each segment can be easily
identified.