SlideShare a Scribd company logo
1 of 23
Mixed Messages:  Media Literacy and Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals: ,[object Object],[object Object],[object Object],Cathy Wilcox:  The Age
Teens are the Target ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media TELEVISION radio Internet movies apparel school?
What is media? ,[object Object],[object Object],[object Object],[object Object]
Begin with BIAS ,[object Object],[object Object],[object Object]
Optical Illusions
What do you see? Who is this?
Actual copy: Are you a young carer?  Kids who care for relatives aren't getting enough help from the government, according to a UK charity.  Are you a young carer? Do you help look after someone at home? Perhaps a mum, dad, sister or brother?  Or maybe you look after an older relative, or know someone who does?  If so, let us know your story now.
Although this looks like a picture taken from a Hollywood movie, it is in fact a real photo, taken near the South African coast during a military exercise by the British Navy.  It has been nominated by National Geographic as  "THE photo of the year". “ Sharks have been known to 'breach'”...
It was actually a hoax photo (top) that was made by reversing the helicopter photo (center) and pasting in the shark from the bottom photo.
How is our news biased? ,[object Object],[object Object],[object Object]
Sneaky little trick...
http://www.nichd.nih.gov/msy/ National Institute of Child Health and Human Development
What it entails... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Who is the audience for this ad? a. Parents b. Drug users c. Youth d. Punks What is the purpose of this ad? a. To inform parents on the signs of drug use b. To inform young people about drugs c. To persuade parents to talk with their kids d. To persuade youth to talk to their parent What is the message in this ad?  a. Be cool. b. Don't take drugs. c. It's important to know what your kids are doing. d. Young people with nose rings don't take drugs. Thinking about the purpose of the ad, what important information is missing from this ad?  a. How to talk with your kids b. Information about the best way to keep your kids from taking drugs c. A phone number to call for more information d. Names of places where youth can hang out What techniques are used to attract your attention in this ad?  a. No message b. A celebrity c. An empty street in the background d. A girl with her friends
Who is the author or sponsor of this ad?  a. Shoe company b. Parents c. Youth d. Ad Council What is the message in this ad?  a. Skateboarding is dangerous. b. Volunteering is hard work. c. Being physically active is. important. d. Volunteering is cool. What techniques are used to attract your attention in this ad?  a. Very few words b. A celebrity c. Picture of a big shoe d. Both A and C
 
sleek sensation For stunning "red carpet" hair, add volume and detail.
Television Ads ,[object Object],[object Object],[object Object]
Extensions: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion.... ,[object Object],[object Object],[object Object],[object Object]

More Related Content

Viewers also liked (7)

психологія в африці семенюк 69 група
психологія в африці семенюк 69 групапсихологія в африці семенюк 69 група
психологія в африці семенюк 69 група
 
Ad techniques key
Ad techniques keyAd techniques key
Ad techniques key
 
Advertising & Media Literacy
Advertising & Media LiteracyAdvertising & Media Literacy
Advertising & Media Literacy
 
Intro to Mass Communication: CH 1
Intro to Mass Communication: CH 1Intro to Mass Communication: CH 1
Intro to Mass Communication: CH 1
 
Media literacy introduction
Media literacy introductionMedia literacy introduction
Media literacy introduction
 
Advertising Techniques
Advertising TechniquesAdvertising Techniques
Advertising Techniques
 
Media and Information Literacy (MIL) 1. Introduction to Media and Informatio...
Media and Information Literacy (MIL)  1. Introduction to Media and Informatio...Media and Information Literacy (MIL)  1. Introduction to Media and Informatio...
Media and Information Literacy (MIL) 1. Introduction to Media and Informatio...
 

Similar to Slms Media Presentation

Messaging and media training workshop summer 2010
Messaging and media training workshop   summer 2010Messaging and media training workshop   summer 2010
Messaging and media training workshop summer 2010
Dan Cohen
 
Media awarness training bringing it all together
Media awarness training bringing it all togetherMedia awarness training bringing it all together
Media awarness training bringing it all together
PPMSM
 
Improved social action existing product research
Improved social action existing product research Improved social action existing product research
Improved social action existing product research
Courtney Day
 
Ccfc presentation
Ccfc presentationCcfc presentation
Ccfc presentation
jfrechette1
 
Alcohol awareness powerpoint presentation
Alcohol awareness   powerpoint presentationAlcohol awareness   powerpoint presentation
Alcohol awareness powerpoint presentation
Holly Grant
 
How advertising affects_children final
How advertising affects_children finalHow advertising affects_children final
How advertising affects_children final
kels003
 
How advertising affects_children final
How advertising affects_children finalHow advertising affects_children final
How advertising affects_children final
kels003
 
How advertising affects_children final
How advertising affects_children finalHow advertising affects_children final
How advertising affects_children final
kels003
 
Last Name 1 Student Name” Prof. Abdul-Jabbaar .docx
Last Name  1  Student Name” Prof. Abdul-Jabbaar .docxLast Name  1  Student Name” Prof. Abdul-Jabbaar .docx
Last Name 1 Student Name” Prof. Abdul-Jabbaar .docx
DIPESH30
 

Similar to Slms Media Presentation (20)

MEDIA ROLES IN EDUCATION : AS EDUCATOR AND AS FACILITATOR
MEDIA ROLES IN EDUCATION : AS EDUCATOR AND AS FACILITATORMEDIA ROLES IN EDUCATION : AS EDUCATOR AND AS FACILITATOR
MEDIA ROLES IN EDUCATION : AS EDUCATOR AND AS FACILITATOR
 
International Marketing
International MarketingInternational Marketing
International Marketing
 
*PARENTING
*PARENTING*PARENTING
*PARENTING
 
Ensp Anti Smoking 17 Nov 2007
Ensp   Anti Smoking 17 Nov 2007Ensp   Anti Smoking 17 Nov 2007
Ensp Anti Smoking 17 Nov 2007
 
Hard sell soft targets parents talk about marketing to children report
Hard sell soft targets parents talk about marketing to children reportHard sell soft targets parents talk about marketing to children report
Hard sell soft targets parents talk about marketing to children report
 
Messaging and media training workshop summer 2010
Messaging and media training workshop   summer 2010Messaging and media training workshop   summer 2010
Messaging and media training workshop summer 2010
 
Media awarness training bringing it all together
Media awarness training bringing it all togetherMedia awarness training bringing it all together
Media awarness training bringing it all together
 
Ethical Concern in Advertising in Children
Ethical Concern in Advertising in ChildrenEthical Concern in Advertising in Children
Ethical Concern in Advertising in Children
 
Ap 8.1
Ap 8.1Ap 8.1
Ap 8.1
 
Improved social action existing product research
Improved social action existing product research Improved social action existing product research
Improved social action existing product research
 
Ccfc presentation
Ccfc presentationCcfc presentation
Ccfc presentation
 
The massked media auto (1)
The massked media auto (1)The massked media auto (1)
The massked media auto (1)
 
Alcohol awareness powerpoint presentation
Alcohol awareness   powerpoint presentationAlcohol awareness   powerpoint presentation
Alcohol awareness powerpoint presentation
 
How advertising affects_children final
How advertising affects_children finalHow advertising affects_children final
How advertising affects_children final
 
How advertising affects_children final
How advertising affects_children finalHow advertising affects_children final
How advertising affects_children final
 
How advertising affects_children final
How advertising affects_children finalHow advertising affects_children final
How advertising affects_children final
 
Portfolio presentation
Portfolio presentationPortfolio presentation
Portfolio presentation
 
Teens & Advertising
Teens & AdvertisingTeens & Advertising
Teens & Advertising
 
Storytelling - Its not just the why, but its the how
Storytelling - Its not just the why, but its the howStorytelling - Its not just the why, but its the how
Storytelling - Its not just the why, but its the how
 
Last Name 1 Student Name” Prof. Abdul-Jabbaar .docx
Last Name  1  Student Name” Prof. Abdul-Jabbaar .docxLast Name  1  Student Name” Prof. Abdul-Jabbaar .docx
Last Name 1 Student Name” Prof. Abdul-Jabbaar .docx
 

Recently uploaded

Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
dlhescort
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 

Recently uploaded (20)

Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 

Slms Media Presentation

  • 1.
  • 2.
  • 3.
  • 4. Media TELEVISION radio Internet movies apparel school?
  • 5.
  • 6.
  • 8. What do you see? Who is this?
  • 9. Actual copy: Are you a young carer? Kids who care for relatives aren't getting enough help from the government, according to a UK charity. Are you a young carer? Do you help look after someone at home? Perhaps a mum, dad, sister or brother? Or maybe you look after an older relative, or know someone who does? If so, let us know your story now.
  • 10. Although this looks like a picture taken from a Hollywood movie, it is in fact a real photo, taken near the South African coast during a military exercise by the British Navy. It has been nominated by National Geographic as "THE photo of the year". “ Sharks have been known to 'breach'”...
  • 11. It was actually a hoax photo (top) that was made by reversing the helicopter photo (center) and pasting in the shark from the bottom photo.
  • 12.
  • 14. http://www.nichd.nih.gov/msy/ National Institute of Child Health and Human Development
  • 15.
  • 16.  
  • 17. Who is the audience for this ad? a. Parents b. Drug users c. Youth d. Punks What is the purpose of this ad? a. To inform parents on the signs of drug use b. To inform young people about drugs c. To persuade parents to talk with their kids d. To persuade youth to talk to their parent What is the message in this ad? a. Be cool. b. Don't take drugs. c. It's important to know what your kids are doing. d. Young people with nose rings don't take drugs. Thinking about the purpose of the ad, what important information is missing from this ad? a. How to talk with your kids b. Information about the best way to keep your kids from taking drugs c. A phone number to call for more information d. Names of places where youth can hang out What techniques are used to attract your attention in this ad? a. No message b. A celebrity c. An empty street in the background d. A girl with her friends
  • 18. Who is the author or sponsor of this ad? a. Shoe company b. Parents c. Youth d. Ad Council What is the message in this ad? a. Skateboarding is dangerous. b. Volunteering is hard work. c. Being physically active is. important. d. Volunteering is cool. What techniques are used to attract your attention in this ad? a. Very few words b. A celebrity c. Picture of a big shoe d. Both A and C
  • 19.  
  • 20. sleek sensation For stunning "red carpet" hair, add volume and detail.
  • 21.
  • 22.
  • 23.

Editor's Notes

  1. Introduce self History of this lesson: taught two years, developed for Intel Teach course