Your 10 step keyword research action plan. The method is simple and helps you create a list of truly effective keywords. If you start an SEO campaign without good keywords you will be drawing dead. Don't let this happen to you. Follow this step by step guide to keyword research and you will end up with a list of actionable keywords and phrases that are easy to rank well for and have high search volumes. Don't miss out!

1. Your 10 Step Keyword
Research Action Plan
(for truly effective keywords!)

2. Step 1 - Prepare a List
• Prepare list of 10 words or phrases that
relate to your website.
Avoid industry jargon
Avoid very broad or vague terms

3. Step 2 - Open Google
Adwords
• Open Google Adwords Keyword Tool.
• Enter the list of words into the “words or
phrases (one per line)” box.

4. Step 3 - Choose
Country
• Open the “advanced filters and options
box”.
• Choose the country you want to target.
If the website is for UK market, choose UK.
If the website is for Aus, choose Aus.

5. Step 4 - Choose Filters
• Using filters will narrow the search results
and make the process easier to manage.
• Select “Global Monthly Searches” greater
than 1000.
• Select “Local Monthly Searches” greater
than 1000.
• Select “Competition” low and medium.

6. Step 5 - Search
• Enter the characters into the box and click
search.
• View the “match type” box on left of
screen and click the “exact” box.
• Search again for more accurate results.

7. Step 6 - Extract the
Data
• Press the download button and choose the
CSV format.
• Open the downloaded spreadsheet and
delete the competition column.
• Copy the remaining columns into your
Keyword Research Template (available for
free download at www.ashamoon.com)

8. Step 7 - Identify
Actionable Keywords
• Identify the words or phrases that are
actionable.
• Make a note in column F of your keyword
Research Template. For example...
“virtual assistant” is not actionable
“virtual assistant needed” is actionable
• Sort the list so the actionable words are
together at the top.

9. Step 8 - Judge the
Competition
• Open up the relevant google search page.
If the website is aimed at a global market
open google.com
If the website is aimed at UK market open
google.co.uk etc.
• Search for each word or phrase one by one
inserting “allintitle:” beforehand. For
example:
allintitle: virtual assistant needed

10. Step 8 Continued...
• Enter the number of results provided into
column E of your Keyword Research
Template.
In this example the number is 7,990 when
searched in google.co.uk.
• Please note that sometimes google will
freeze you out because it thinks you are a
robot! Wait 30 minutes and try again.

11. Step 9 - Choose your
Keywords
• Go through the completed list seeking out
words or phrases with high search volume
but low competition.

12. Step 10 - Wash, Rinse,
Repeat
• Keep following this process until you have
enough keywords for your website.
• It will be much quicker from now on!

13. More Information....
• Visit the AshaMoon Blog for a more
detailed action plan.
• Good luck!
Celia Balmer, SEO Consultant
www.ashamoon.com