Special offers and discount vouchers can attract new customers by highlighting time-sensitive deals, but businesses should also focus on rewarding loyal customers who regularly spend money and make repeat purchases. While voucher use is widespread among British consumers, solely focusing on temporary promotions risks neglecting customers who are the main source of ongoing revenue.

1. Signposting
Special offers vs Loyal customers
– which will work best for your business?

2. Company confidential/Internal use only/Unrestricted distribution *Delete as appropriate
2 | Barclays presentation title | 30 January 2012

3. Percentage of Britons who’ve used a
discount voucher or daily deal1
(1 YouGov study, as reported in Marketing Week. Shopping and dining were the two most popular categories.)

4. 4 | Make your next offer a special one | 04 September 2013(

5. 5 | Make your next offer a special one | 04 September 2013
Voucher schemes are great if you have too many
time-sensitive products