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This presentation by info professional Heidi Longaberger will focus on free or cost effective web-based resources in the following areas: Technology: PCs, handhelds, mobile devices and applications, etc. Telecommunications: Network-enabled services, broadband, high-speed data, cellular Digital media: E-commerce, video, mobile Heidi will cover sources from government, market research, associations, the news media, and blogs
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This presentation by info professional Heidi Longaberger will focus on free or cost effective web-based resources in the following areas: Technology: PCs, handhelds, mobile devices and applications, etc. Telecommunications: Network-enabled services, broadband, high-speed data, cellular Digital media: E-commerce, video, mobile Heidi will cover sources from government, market research, associations, the news media, and blogs
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The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction in Q1, and which will reshape how we digitally interact with the world around us.
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To better understand social consumers, Beyond and M Booth surveyed 1,500 US consumers about the two products and services they had most recently researched online and how they went about it. Today's social consumer is one that can either be categorized as a high or low sharer, who utilizes various digital channels differently depending on whether he or she is researching and interacting with high or low involvement products. High sharers prove to be the most valuable to brands as they recommend products 3x more often and influence others' purchases.
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Beyond Research Note: Xbox One vs PS4 - The Battle for Share of Voice
Beyond Research Note: Xbox One vs PS4 - The Battle for Share of Voice
Beyond
To better understand social consumers, Beyond and M Booth surveyed 1,500 US consumers about the two products and services they had most recently researched online and how they went about it. Today's social consumer is one that can either be categorized as a high or low sharer, who utilizes various digital channels differently depending on whether he or she is researching and interacting with high or low involvement products. High sharers prove to be the most valuable to brands as they recommend products 3x more often and influence others' purchases.
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