Heidi LongabergerRocky Mountain SLAOct. 19, 2011
 Communications         Industry ◦ Telecommunications: Voice, cellular, data networks and   infrastructure ◦ Technology: ...
   Government/Economic Organizations   Market Research   Trade Associations   News/Blog Sites   Statistics Grab Bag
   My go to for “counts”   Data on the basics: users, lines, subscribers,    demographics, financials, ownership   Anal...
   Tools & Data menu: www.fcc.gov/tools-data    ◦ 40 specialized databases (Cable, Equipment     Authorization, Antenna, ...
   Bureaus and Offices: www.fcc.gov/bureaus-    offices    ◦ Media Bureau – Broadcast, Radio, TV    ◦ Wireless Telecommun...
www.fcc.gov
www.fcc.gov
www.fcc.gov
   Division of the Dept of Commerce   National Broadband Map:               www.broadbandmap.gov    ◦ Government‟s goal ...
NTIA Broadband Map – Arapahoe County, CO
www.broadbandmap.gov
   Non-profit dedicated to representing the State public service    commissions   Map and detailed profile of all State ...
   European Commissions statistics arm (EU and candidate    countries)   Science, Technology & Innovation: Information S...
EuroStat Information Society
EuroStat Information Society: Main Tables
Eurostat Data Mapping feature
   Developed and developing countries: UN Members   World Telecommunications/ICT Database Online    ◦ 140+ telecom stats...
ITU “Free“ Page
ITU ICT Eye
ITU World Telecommunications Indicators
   Independent organization   Economic and social well-being of people   34 member countries; mostly developed some    ...
OECD Broadband Portal
OECD Broadband Portal
   Financial and technical assistance to developing    countries   Databank of World Development Indicators:    data.wor...
The World Bank DataBank
The World Bank DataBank
   Country Profiles include infrastructure:    access lines, cellular, broadcast media,    internet   For most if not al...
   Qualitative and quantitative reports, services,    consulting and analyst access for a fee   Technology Research “Big...
   Social Media Efforts:   Gartner Insight: Resource center offering free, but    very general types of reports, webinar...
   “Free” Market Research – not really free   Magic Quadrant ($1,995): Dozens of market    sectors are covered…”Corporat...
www.gartner.com Gartner Blog
Gartner Magic Quadrant
Gartner Emerging Technologies 2011 Hype-Cycle
 Rackspace GigaOm Rackspace Gartner Savvis GoGrid NetworkWorld VMware
   Social Media Efforts:    ◦ Forrester Communities: Promoting analyst interaction      within a forum.    ◦ Offer more c...
The Forrester WaveTM
   Social Media Efforts:   IDC Insights Community:    ◦ Best example of embracing the spirit of social media    ◦ Non-su...
IDC‟s Insights Community Forum
IDC‟s MarketScape
   GigaOm provides both news and analysis    ◦ “Pro” version for only $299 per year-detailed reports and      analyst int...
   Sector and region specific   For the professional member and the public    at large   Public policy, white papers, r...
   “Representing its members with policy makers in the    Executive Branch, in the Federal Communications    Commission a...
   Represents the global information and communications    technology (ICT) industries   Standards development, governme...
   “Learn all about cable technology, programming    and new developments in the industry”   Industry data selection   ...
   “The Broadband Association”   Industry Stats – usage, investment, penetration,    primarily residential   Directory ...
Rural AssociationsNational Telecommunications Cooperative Association (NTCA):www.ntca.org   Rural telecom companies and c...
A Few Others   Personal Communications Industry Association (PCIA):    www.pcia.com    ◦ “The Wireless Infrastructure Ass...
Online Publisher‟s Association – Industry Research
   Varied in focus and format   Near real-time
Techmeme: www.techmeme.com   News and blog aggregator of the most read stories   Their own algorithm and human editorial...
http://www.techmeme.com/lb Techmeme Leaderboard
Silobreaker: www.silobreaker.com   Technology “silo”   One step beyond aggregation   “Tools that make sense of the news...
www.silobreaker.com, Search on „iPad‟
Other News Sites:   Light Reading: www.lightreading.com   NetworkWorld‟sTech Centers:    www.networkworld.com/topics/ind...
   Focus on “Digital Media”
   Media, applications, mobile, e-commerce, interactive, devices   Compendium of research from reputable sources    ◦ eM...
www.marketingcharts.com
www.marketingcharts.com
   Digital media and marketing measurement and    intelligence   A lot of tools and services for $$$   U.S., European, ...
www.comscore.com
Experian Hitwise: www.hitwise.com   Online consumer behavior and search marketing   Data Center – Stats on Internet usag...
www.eMarketer.com
ClickZ: www.clickz.com   Search engine, audience, traffic, online stats   “Top 25 U.S. Online Properties, June 2011”   ...
gs.statcounter.com
   IPTV, Pay-TV, cable and broadband   Regional and country focus outside of North America   Market Maps Full Package p...
www.e-mediainstitute.com
www.e-mediainstitute.com
   One of seven projects of the Pew Research Center    ◦ Nonpartisan, nonprofit "fact tank”   Poll and survey data: down...
www.pewinternet.org
303-806-0625Heidi@LongabergerInfo.com
Communications industry resources that won’t break the budget
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Communications industry resources that won’t break the budget

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This presentation by info professional Heidi Longaberger will focus on free or cost effective web-based resources in the following areas:
Technology: PCs, handhelds, mobile devices and applications, etc.
Telecommunications: Network-enabled services, broadband, high-speed data, cellular
Digital media: E-commerce, video, mobile
Heidi will cover sources from government, market research, associations, the news media, and blogs

Published in: Business, Technology
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Communications industry resources that won’t break the budget

  1. 1. Heidi LongabergerRocky Mountain SLAOct. 19, 2011
  2. 2.  Communications Industry ◦ Telecommunications: Voice, cellular, data networks and infrastructure ◦ Technology: Software, devices, applications ◦ Digital Media: E-commerce, video, mobile, online services
  3. 3.  Government/Economic Organizations Market Research Trade Associations News/Blog Sites Statistics Grab Bag
  4. 4.  My go to for “counts” Data on the basics: users, lines, subscribers, demographics, financials, ownership Analytical tools: charts, maps, graphs
  5. 5.  Tools & Data menu: www.fcc.gov/tools-data ◦ 40 specialized databases (Cable, Equipment Authorization, Antenna, Ownership) ◦ Maps by State: Spectrum licenses, Universal Service Fund, broadband ◦ Over 150 data sets ◦ ARMIS database financial and operational data of local exchange carriers ◦ Communities & cable operators by State
  6. 6.  Bureaus and Offices: www.fcc.gov/bureaus- offices ◦ Media Bureau – Broadcast, Radio, TV ◦ Wireless Telecommunications Bureau ◦ Wireline Competition Bureau ◦ International Bureau – Global spectrum and satellite programs
  7. 7. www.fcc.gov
  8. 8. www.fcc.gov
  9. 9. www.fcc.gov
  10. 10.  Division of the Dept of Commerce National Broadband Map: www.broadbandmap.gov ◦ Government‟s goal to bring broadband to all US ◦ 25 million records of information ◦ State, county, zip, census region ◦ Types of Technology (DSL, Cable Modem, etc), Speeds Available, Service Providers, Demographic
  11. 11. NTIA Broadband Map – Arapahoe County, CO
  12. 12. www.broadbandmap.gov
  13. 13.  Non-profit dedicated to representing the State public service commissions Map and detailed profile of all State Utility Commissions websites: http://www.naruc.org/commissions.cfm Database of resources – Position papers, technical briefs, webcasts, white papers
  14. 14.  European Commissions statistics arm (EU and candidate countries) Science, Technology & Innovation: Information Society section ◦ Tracks Information and Communications Technologies (ICT) Data: by enterprise and household Charts, graphs, metadata for analysis Download comprehensive Database by years in Excel, Access
  15. 15. EuroStat Information Society
  16. 16. EuroStat Information Society: Main Tables
  17. 17. Eurostat Data Mapping feature
  18. 18.  Developed and developing countries: UN Members World Telecommunications/ICT Database Online ◦ 140+ telecom stats/200 economies - $480/yr Annual Yearbook of Statistics: pdf $77 “Free Statistics” page www.itu.int/ITU-D/ict/statistics ICT Eye custom report tool: www.itu.int/ITU- D/ICTEYE/Reports.aspx Variety of free reports: “Measuring the Information Society 2011” Links to country telecom agencies/statistical offices
  19. 19. ITU “Free“ Page
  20. 20. ITU ICT Eye
  21. 21. ITU World Telecommunications Indicators
  22. 22.  Independent organization Economic and social well-being of people 34 member countries; mostly developed some emerging countries OECD Broadband Portal
  23. 23. OECD Broadband Portal
  24. 24. OECD Broadband Portal
  25. 25.  Financial and technical assistance to developing countries Databank of World Development Indicators: data.worldbank.org/topic/infrastructure ◦ DataBank appears to cover most countries ◦ Choose by country and a number of ICT indicators
  26. 26. The World Bank DataBank
  27. 27. The World Bank DataBank
  28. 28.  Country Profiles include infrastructure: access lines, cellular, broadcast media, internet For most if not all countries
  29. 29.  Qualitative and quantitative reports, services, consulting and analyst access for a fee Technology Research “Big 3” IDC, Gartner Group, Forrester ◦ Assessment reports available on vendor sites (Magic Quadrant, Forrester Wave, IDC MarketScape) ◦ Social media is creating business model changes Upstarts: GigaOm and TechCrunch
  30. 30.  Social Media Efforts: Gartner Insight: Resource center offering free, but very general types of reports, webinars Blog Network: Over 50 analysts ◦ Feedback, questions and debate welcomed ◦ Get some “informed opinion” on technology topics Non-subscribers welcomed
  31. 31.  “Free” Market Research – not really free Magic Quadrant ($1,995): Dozens of market sectors are covered…”Corporate Telephony” and “Cloud Infrastructure Software.” o MarketScopes: “Mini Magic Quadrants” Hype Cycle ($1,995): Graphic representation of the maturity and adoption of technologies and apps. ◦ FREE copy of Hype Cycle for Emerging Technologies Summary Report, 2011
  32. 32. www.gartner.com Gartner Blog
  33. 33. Gartner Magic Quadrant
  34. 34. Gartner Emerging Technologies 2011 Hype-Cycle
  35. 35.  Rackspace GigaOm Rackspace Gartner Savvis GoGrid NetworkWorld VMware
  36. 36.  Social Media Efforts: ◦ Forrester Communities: Promoting analyst interaction within a forum. ◦ Offer more content to their registered clients than the public user.Free Research Section - General topics; “Overview: Enterprise Content Management”Market Report: The Forrester WaveTM The Forrester WaveTM ($2,495): vendor and technology assessment tool includes an Excel spreadsheet for product/competitor comparison.
  37. 37. The Forrester WaveTM
  38. 38.  Social Media Efforts: IDC Insights Community: ◦ Best example of embracing the spirit of social media ◦ Non-subscribers can engage with analysts through forum and blog ◦ Webinars, analyst presentations and even a few (general) reports. Market Research: IDC Marketscape ($15,000!): Vendor and market assessment
  39. 39. IDC‟s Insights Community Forum
  40. 40. IDC‟s MarketScape
  41. 41.  GigaOm provides both news and analysis ◦ “Pro” version for only $299 per year-detailed reports and analyst interaction. ◦ Model serves the “market gap” ◦ Analyst network enhances objectivity TechCrunch describes itself as a media property ◦ Acquired by AOL in 2010 ◦ Focus is on profiling start-ups, reviewing Internet products and reporting on almost real-time tech news. ◦ Sister site CrunchBase is an open statistical resource for technology companies and transactions.
  42. 42.  Sector and region specific For the professional member and the public at large Public policy, white papers, reports, surveys, data resources, experts
  43. 43.  “Representing its members with policy makers in the Executive Branch, in the Federal Communications Commission and in Congress.” Wireless 101: Industry Statistics, QuickFacts, Semi-Annual Survey SmartBrief: Daily brief of top news delivered to email Position Papers – “Innovation and Competition Overview,” or “Net Neutrality Overview” Reports :$450 on “Wireless and Wireline Industry Comparison Report,” „Wireless Subscriber Report – Year End 2010”
  44. 44.  Represents the global information and communications technology (ICT) industries Standards development, government affairs, business opportunities, market intelligence and certification “Annual Market Review and Forecast“ not inexpensive: non-members $1600 Free publications ◦ Annual “Playbook” ICT economic trends and policies ◦ Cloud Computing and Smart Grid Policy Studies
  45. 45.  “Learn all about cable technology, programming and new developments in the industry” Industry data selection Directory of Cable Operators, Cable Networks, Cable Suppliers
  46. 46.  “The Broadband Association” Industry Stats – usage, investment, penetration, primarily residential Directory of State Telecommunications Associations
  47. 47. Rural AssociationsNational Telecommunications Cooperative Association (NTCA):www.ntca.org Rural telecom companies and coops New Edge - blog for rural telecom professionals Smart Grid Resource Center provides articles, videos, researchNational Exchange Carrier Association, Inc. (NECA) : www.neca.org Membership association of U.S. local telephone companies Trends Report - state of rural telecom technology deployment
  48. 48. A Few Others Personal Communications Industry Association (PCIA): www.pcia.com ◦ “The Wireless Infrastructure Association” ◦ TowerSource – database of towers and collocation assets www.towersource.com/default.aspx Online Publishers Association (OPA): www.online- publishers.org ◦ Trends affecting the digital landscape ◦ Ongoing list of full-text internet industry research reports from reputable sources (mobile, social, online advertising)
  49. 49. Online Publisher‟s Association – Industry Research
  50. 50.  Varied in focus and format Near real-time
  51. 51. Techmeme: www.techmeme.com News and blog aggregator of the most read stories Their own algorithm and human editorial team Basic, searchable Mini-Techmeme for simple mobile Techmeme Mobile for smartphones Techmeme Leaderboard - sources most frequently posted
  52. 52. http://www.techmeme.com/lb Techmeme Leaderboard
  53. 53. Silobreaker: www.silobreaker.com Technology “silo” One step beyond aggregation “Tools that make sense of the news flow” ◦ Suite of widgets and infographics for analysis ◦ Filters Premium service: Media monitoring w/single monthly flat fee
  54. 54. www.silobreaker.com, Search on „iPad‟
  55. 55. Other News Sites: Light Reading: www.lightreading.com NetworkWorld‟sTech Centers: www.networkworld.com/topics/index.html Connected Planet Online: connectedplanetonline.com/ FierceTelecom: http://www.fiercetelecom.com/ All provide webinars, white papers, blogs, news All „networking‟ related – fiber backhaul, mobile apps, infrastructure management
  56. 56.  Focus on “Digital Media”
  57. 57.  Media, applications, mobile, e-commerce, interactive, devices Compendium of research from reputable sources ◦ eMarketer, Gfk MRI, Experian Hitwise, comScore Charts and Data: Downloadable into Excel Editorial staff provides analysis Daily email or newsletter
  58. 58. www.marketingcharts.com
  59. 59. www.marketingcharts.com
  60. 60.  Digital media and marketing measurement and intelligence A lot of tools and services for $$$ U.S., European, Japan and Canada comScore Data Mine ◦ Bite-sized “data gems” graphical representations from their data, searchable, emailed daily Blog – introduces new findings
  61. 61. www.comscore.com
  62. 62. Experian Hitwise: www.hitwise.com Online consumer behavior and search marketing Data Center – Stats on Internet usage overall and by industry Reports on the online industry per industry or competitor: $695eMarketer: www.emarketer.com Internet market research, statistics and analysis Attractive graphical analysis Oft-quoted and cited in other digital media offerings Daily newsletter features analysis on a topic with chart
  63. 63. www.eMarketer.com
  64. 64. ClickZ: www.clickz.com Search engine, audience, traffic, online stats “Top 25 U.S. Online Properties, June 2011” “YouTube Gains on Facebook in the U.K.”StatCounter Global Stats: gs.statcounter.com Search Engine, Mobile browser, OS, Mobile Search stats by region or country Use their own measurement algorithm Can save, download into .csv or embed the data
  65. 65. gs.statcounter.com
  66. 66.  IPTV, Pay-TV, cable and broadband Regional and country focus outside of North America Market Maps Full Package per country: $150 TV Market Database;120 indicators: $$ Free: Newsbriefs, older market maps, Top Ten Lists of the market
  67. 67. www.e-mediainstitute.com
  68. 68. www.e-mediainstitute.com
  69. 69.  One of seven projects of the Pew Research Center ◦ Nonpartisan, nonprofit "fact tank” Poll and survey data: downloadable Broadband, mobile, technology user types, digital divide, future of the internet, Web 2.0 Sociological and demographic angle Statistics, infographics, trend data Find an Expert – list the authors and their specialties
  70. 70. www.pewinternet.org
  71. 71. 303-806-0625Heidi@LongabergerInfo.com

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