This presentation by info professional Heidi Longaberger will focus on free or cost effective web-based resources in the following areas:
Technology: PCs, handhelds, mobile devices and applications, etc.
Telecommunications: Network-enabled services, broadband, high-speed data, cellular
Digital media: E-commerce, video, mobile
Heidi will cover sources from government, market research, associations, the news media, and blogs
3. Communications Industry
◦ Telecommunications: Voice, cellular, data networks and
infrastructure
◦ Technology: Software, devices, applications
◦ Digital Media: E-commerce, video, mobile, online services
4. Government/Economic Organizations
Market Research
Trade Associations
News/Blog Sites
Statistics Grab Bag
5. My go to for “counts”
Data on the basics: users, lines, subscribers,
demographics, financials, ownership
Analytical tools: charts, maps, graphs
6. Tools & Data menu: www.fcc.gov/tools-data
◦ 40 specialized databases (Cable, Equipment
Authorization, Antenna, Ownership)
◦ Maps by State: Spectrum licenses, Universal Service
Fund, broadband
◦ Over 150 data sets
◦ ARMIS database financial and operational data of local
exchange carriers
◦ Communities & cable operators by State
7. Bureaus and Offices: www.fcc.gov/bureaus-
offices
◦ Media Bureau – Broadcast, Radio, TV
◦ Wireless Telecommunications Bureau
◦ Wireline Competition Bureau
◦ International Bureau – Global spectrum and satellite
programs
11. Division of the Dept of Commerce
National Broadband Map: www.broadbandmap.gov
◦ Government‟s goal to bring broadband to all US
◦ 25 million records of information
◦ State, county, zip, census region
◦ Types of Technology (DSL, Cable Modem, etc), Speeds
Available, Service Providers, Demographic
14. Non-profit dedicated to representing the State public service
commissions
Map and detailed profile of all State Utility Commissions
websites: http://www.naruc.org/commissions.cfm
Database of resources – Position papers, technical briefs,
webcasts, white papers
15. European Commissions statistics arm (EU and candidate
countries)
Science, Technology & Innovation: Information Society section
◦ Tracks Information and Communications Technologies (ICT)
Data: by enterprise and household
Charts, graphs, metadata for analysis
Download comprehensive Database by years in Excel, Access
19. Developed and developing countries: UN Members
World Telecommunications/ICT Database Online
◦ 140+ telecom stats/200 economies - $480/yr
Annual Yearbook of Statistics: pdf $77
“Free Statistics” page www.itu.int/ITU-D/ict/statistics
ICT Eye custom report tool: www.itu.int/ITU-
D/ICTEYE/Reports.aspx
Variety of free reports: “Measuring the Information Society
2011”
Links to country telecom agencies/statistical offices
23. Independent organization
Economic and social well-being of people
34 member countries; mostly developed some
emerging countries
OECD Broadband Portal
26. Financial and technical assistance to developing
countries
Databank of World Development Indicators:
data.worldbank.org/topic/infrastructure
◦ DataBank appears to cover most countries
◦ Choose by country and a number of ICT
indicators
29. Country Profiles include infrastructure:
access lines, cellular, broadcast media,
internet
For most if not all countries
30. Qualitative and quantitative reports, services,
consulting and analyst access for a fee
Technology Research “Big 3” IDC, Gartner Group,
Forrester
◦ Assessment reports available on vendor sites (Magic
Quadrant, Forrester Wave, IDC MarketScape)
◦ Social media is creating business model changes
Upstarts: GigaOm and TechCrunch
31. Social Media Efforts:
Gartner Insight: Resource center offering free, but
very general types of reports, webinars
Blog Network: Over 50 analysts
◦ Feedback, questions and debate welcomed
◦ Get some “informed opinion” on technology topics
Non-subscribers welcomed
32. “Free” Market Research – not really free
Magic Quadrant ($1,995): Dozens of market
sectors are covered…”Corporate Telephony” and
“Cloud Infrastructure Software.”
o MarketScopes: “Mini Magic Quadrants”
Hype Cycle ($1,995): Graphic representation of the
maturity and adoption of technologies and apps.
◦ FREE copy of Hype Cycle for Emerging Technologies
Summary Report, 2011
37. Social Media Efforts:
◦ Forrester Communities: Promoting analyst interaction
within a forum.
◦ Offer more content to their registered clients than the
public user.
Free Research Section - General topics; “Overview: Enterprise
Content Management”
Market Report: The Forrester WaveTM
The Forrester WaveTM ($2,495): vendor and technology
assessment tool includes an Excel spreadsheet for
product/competitor comparison.
39. Social Media Efforts:
IDC Insights Community:
◦ Best example of embracing the spirit of social media
◦ Non-subscribers can engage with analysts through forum
and blog
◦ Webinars, analyst presentations and even a few (general)
reports.
Market Research:
IDC Marketscape ($15,000!): Vendor and market assessment
42. GigaOm provides both news and analysis
◦ “Pro” version for only $299 per year-detailed reports and
analyst interaction.
◦ Model serves the “market gap”
◦ Analyst network enhances objectivity
TechCrunch describes itself as a media property
◦ Acquired by AOL in 2010
◦ Focus is on profiling start-ups, reviewing Internet products
and reporting on almost real-time tech news.
◦ Sister site CrunchBase is an open statistical resource for
technology companies and transactions.
43. Sector and region specific
For the professional member and the public
at large
Public policy, white papers, reports,
surveys, data resources, experts
44. “Representing its members with policy makers in the
Executive Branch, in the Federal Communications
Commission and in Congress.”
Wireless 101: Industry Statistics, QuickFacts, Semi-Annual
Survey
SmartBrief: Daily brief of top news delivered to email
Position Papers – “Innovation and Competition Overview,” or
“Net Neutrality Overview”
Reports :$450 on “Wireless and Wireline Industry Comparison
Report,” „Wireless Subscriber Report – Year End 2010”
45. Represents the global information and communications
technology (ICT) industries
Standards development, government affairs, business
opportunities, market intelligence and certification
“Annual Market Review and Forecast“ not inexpensive:
non-members $1600
Free publications
◦ Annual “Playbook” ICT economic trends and policies
◦ Cloud Computing and Smart Grid Policy Studies
46. “Learn all about cable technology, programming
and new developments in the industry”
Industry data selection
Directory of Cable Operators, Cable Networks,
Cable Suppliers
47. “The Broadband Association”
Industry Stats – usage, investment, penetration,
primarily residential
Directory of State Telecommunications
Associations
48. Rural Associations
National Telecommunications Cooperative Association (NTCA):
www.ntca.org
Rural telecom companies and coops
New Edge - blog for rural telecom professionals
Smart Grid Resource Center provides articles, videos, research
National Exchange Carrier Association, Inc. (NECA) :
www.neca.org
Membership association of U.S. local telephone companies
Trends Report - state of rural telecom technology deployment
49. A Few Others
Personal Communications Industry Association (PCIA):
www.pcia.com
◦ “The Wireless Infrastructure Association”
◦ TowerSource – database of towers and collocation assets
www.towersource.com/default.aspx
Online Publishers Association (OPA): www.online-
publishers.org
◦ Trends affecting the digital landscape
◦ Ongoing list of full-text internet industry research reports
from reputable sources (mobile, social, online advertising)
52. Techmeme: www.techmeme.com
News and blog aggregator of the most read stories
Their own algorithm and human editorial team
Basic, searchable
Mini-Techmeme for simple mobile
Techmeme Mobile for smartphones
Techmeme Leaderboard - sources most frequently
posted
54. Silobreaker: www.silobreaker.com
Technology “silo”
One step beyond aggregation
“Tools that make sense of the news flow”
◦ Suite of widgets and infographics for analysis
◦ Filters
Premium service: Media monitoring w/single
monthly flat fee
61. Digital media and marketing measurement and
intelligence
A lot of tools and services for $$$
U.S., European, Japan and Canada
comScore Data Mine
◦ Bite-sized “data gems” graphical representations from
their data, searchable, emailed daily
Blog – introduces new findings
63. Experian Hitwise: www.hitwise.com
Online consumer behavior and search marketing
Data Center – Stats on Internet usage overall and by industry
Reports on the online industry per industry or competitor: $695
eMarketer: www.emarketer.com
Internet market research, statistics and analysis
Attractive graphical analysis
Oft-quoted and cited in other digital media offerings
Daily newsletter features analysis on a topic with chart
65. ClickZ: www.clickz.com
Search engine, audience, traffic, online stats
“Top 25 U.S. Online Properties, June 2011”
“YouTube Gains on Facebook in the U.K.”
StatCounter Global Stats: gs.statcounter.com
Search Engine, Mobile browser, OS, Mobile Search stats by
region or country
Use their own measurement algorithm
Can save, download into .csv or embed the data
67. IPTV, Pay-TV, cable and broadband
Regional and country focus outside of North America
Market Maps Full Package per country: $150
TV Market Database;120 indicators: $$
Free: Newsbriefs, older market maps, Top Ten Lists of the
market
70. One of seven projects of the Pew Research Center
◦ Nonpartisan, nonprofit "fact tank”
Poll and survey data: downloadable
Broadband, mobile, technology user types, digital
divide, future of the internet, Web 2.0
Sociological and demographic angle
Statistics, infographics, trend data
Find an Expert – list the authors and their specialties