Slides from Webinar: 3 Steps to Improve Training Attendance - Making Greatness

@makinggreat
Welcome to this webinar on…
3 Steps to Improve
Training Attendance

@makinggreat
Meet the Co-Hosts
Alexis Kingsbury
Founder of Making Greatness
(Plus 2 other businesses that focus on
improving development &
performance of employees)
@alexiskingsbury
Jon Kennard
Editor of TrainingZone
(and Reporter, Writer, and Producer
of Learning NOW TV)
@trainingzone

@makinggreat
By the end of this webinar…
You will:
•  See how poor attendance wastes money, causes
frustration and diminishes your role
•  Hear how working differently will result in more
registrations, more bums on seats, and increased
learning
•  Take away specific actions you can use to
drastically improve training attendance at your
organization
•  Be in the top 1% of learning & development
professionals when it comes to understanding
how to improve training attendance

@makinggreat
How this webinar will work
There will be lots of content…
But to help you get the most out of this, we’ll
have lots of engagement too…
Let’s start by letting me know you are listening
– click to ‘Raise your hand’
Now post your first name as a question in the
question box

@makinggreat
How this webinar will work
We’ll pose questions to you throughout –
be ready, the faster you respond, the more
we can cover!
At the end of the webinar we’ll share some
additional resources and conduct a Q&A so
you can ask questions of us.

@makinggreat
Why are you here?
What’s the most negative impact you
are experiencing due to poor training
attendance?
(Type your answer in the ‘Questions’ area of
the webinar and hit Enter)

@makinggreat
THE IMPACT OF POORLY
ATTENDED TRAINING COURSES

@makinggreat
First off, lets realize that your
employees don’t want to go
on training courses…

@makinggreat
Unless you are
also providing
some amazing
food or a
party, they
don’t want a
course.

@makinggreat
Personally, I am always ready
to learn, although I do not
always like being taught
Winston Churchill

@makinggreat
Instead, employees want to…

@makinggreat
…but to do this, they need to
learn how to achieve these
things.

@makinggreat
However, as you are someone
who is responsible for helping
your employees to learn…
You need them to attend training
& utilize development resources

@makinggreat
If employees don’t attend,

@makinggreat
•  It hurts your employees
– They want to be more successful, but aren’t
learning how
– They want to learn, but aren’t getting access
to the best resources

@makinggreat
•  It hurts your organization
– It costs time and money
– Employees aren’t learning how to improve
their performance

@makinggreat
•  It hurts you
– You feel bad when people don’t enrol or
show up
– You (and your team) lower your belief in the
quality of what you provide and potential
results
– You become less important and less
significant to the success of employees and
the organization
– Managers start to wonder what return they
are getting for their investment in L&D

@makinggreat
This can become
a downward
spiral

@makinggreat
Poor training attendance results
in poorer training attendance
Poor training
attendance
Lack of
results &
success
stories
Managers
question ROI
Employees
aren’t
encouraged
to attend
Perceived
value of next
training
course drops

@makinggreat
So, ensuring you ﬁll your courses
is important.
And this isn’t just about training
courses – it’s all professional
development.

@makinggreat
The ‘DNA Model’
sets out 3 Steps that help you to
ﬁll your courses, and increase
learning across your organization.

@makinggreat
THE ‘DNA’ MODEL

@makinggreat
Overview of the ‘DNA’ model
STEP ONE: DESIRE
• Create and communicate an irresistible offering that
employees would travel miles & pay vast amounts to attend
(but won’t need to)
STEP TWO: NETWORK & NURTURE
• Set up processes & mechanisms to ensure that 100% of
spaces on your courses are filled and attended
STEP THREE: AMPLIFY
• Deliver incredible value in a way that causes employees to
share what they learn with others (resulting in 110%
attendance), and help fill your next course

@makinggreat
Question
What do you struggle with most?
(i.e. Registrations? Cancellations? No-
shows? All of the above?)

@makinggreat
‘DNA’ model in detail:
DESIRE
STEP ONE: DESIRE
STEP TWO: NETWORK
STEP THREE: AMPLIFY
How?
1. Sell the
end benefit
2. Provide
social proof
3. Create
urgency

@makinggreat
Hands up if…
You find it hard to get people to register to attend
training courses
Keep your hand up if…
You use ‘Social proof’ (such as testimonials from
previous course attendees) when promoting
training courses?

@makinggreat
Deep-dive:
Providing social proof
Why social proof is so powerful
How to use social proof when
promoting courses
The 3-level hierarchy of social
proof

@makinggreat
The 3-levels of social proof
1. Direct results
2. Perceived
usefulness of
content
3. Expected
quality of input
PowerofInfluence
“I doubled my sales
between March and
June by applying the
principles I learned
from this course”
“I found the course
really useful, and
expect to double my
sales as a result”
“I’m looking forward to
attending the course
because the presenter
is an expert in sales
improvement”

@makinggreat
Hands up if…
You think you could try using social
proof at your organization

@makinggreat
NETWORK & NURTURE
STEP ONE: DESIRE
STEP THREE: AMPLIFY
How?
1. Utilize
experts and
managers
2. Get
referrals
3. Remind
people to
attend

@makinggreat
Question
How many reminders do you send
before the course?
When you remind them, do you just
remind them of the date/time? Or do
your remind them of their ‘DESIRE’?

@makinggreat
AMPLIFY
STEP THREE: AMPLIFY
STEP TWO: NETWORK
STEP ONE: DESIRE
How?
1. Delight
through
value
2. Make it
easy to share
3. Spiral
upward

@makinggreat
Question
At what point during / after a
session do you use feedback
forms?

@makinggreat
End beneﬁt?
Social proof?
Urgency?

@makinggreat
“This
workshop
is

essential
for
all

nurses
working
in

critical
care”

Dr
Carol
Cox,
Lead

Consultant
in

Palliative
Medicine

Only 50 spaces available. Book now: www.rcn.org.uk/cc15
End beneﬁt!
Social proof!
Urgency!
Attend
this
one-‐day
workshop

to
learn
how
nurses
and
health

care
professionals
can
reduce

child
deaths
in
critical
care

@makinggreat
Question
How could we apply the other
parts of the DNA model more
widely?

@makinggreat
Recap of the ‘DNA’ model
STEP ONE: DESIRE
STEP THREE: AMPLIFY

@makinggreat
PUTTING THE DNA MODEL
INTO ACTION

@makinggreat
- Alexis Kingsbury @makinggreat
Learning is great, but if you don’t
do anything differently
afterwards, you won’t get
different results

@makinggreat
How to improve your training
attendance
1.  Identify 2-3 things you’ve picked up from
today’s session that you think could work in
your organization
2.  Make a plan to implement at least one of
them in the next 5 days
3.  Put time in your calendar to do this, and to
review the impact it has after an appropriate
amount of time
4.  Re-plan, revisiting what you learned here
5.  (Rinse & repeat)

@makinggreat
Question
What 1-2 changes will you make as
a priority?

@makinggreat
We’ll shortly go on to the
Q&A section of this webinar,
but before we do…

@makinggreat
Hands up if…
You’d like to know about more
resources that are available to help you
implement the DNA model (some for
free, some at a cost)

@makinggreat
More help is available…
For Free:
–  Making Greatness Blog:
http://www.makinggreatness.com/category/training-
attendance/
–  TrainingZone articles & Podcast:
http://www.trainingzone.co.uk/
At a cost:
–  110% Training Attendance Program ($1947)
–  L&D Accelerator Membership ($79/month)
–  Book: The DNA of 110% Training Attendance [Pre-
Order] ($19.99)

@makinggreat
What is the 110% Training
Attendance Program?
A 6-week online training and coaching
program that will help you to
drastically improve training attendance
(100% filled seats, plus ‘viral learning’
to create what I call ‘110% attendance’)

@makinggreat
110% Training Attendance
Program
Each week, attendees get…

@makinggreat
Program
•  Interactive webinar call to introduce the
week’s objectives and content (recorded
in case you can’t make it)
•  Bite-size videos to learn the content
•  Workbook to help you to plan and
implement changes in your organization
•  Q&A Call to discuss specific issues you are
facing & how to overcome them

@makinggreat
Program
The program is structured over 6 weeks so that
you:
–  Don’t have to take too much time out of
business-as-usual
–  Don’t get too overwhelmed with 100 ideas and
no plan of action
–  Can test changes and get support with
overcoming any obstacles you encounter
–  Have time to make some changes and see real
results
–  Can build on positive results & plan more long-
term changes

@makinggreat
Program
If you are serious about better supporting
your employees and raising the value L&D
deliver, then you should attend.
I guarantee* you’ll get value from it and
improve your training attendance
To make this even easier…
*Yes, you’ll get your money back if you complete the course and don’t get results

@makinggreat
I am going to make you an
offer…

@makinggreat
Instead of $1947, I’ll reduce
the price by $500 to $1,447…

@makinggreat
…plus I’ll give you 3 months
free of the L&D Accelerator
(normally $79/month)…

@makinggreat
…and I’ll send you a copy of my
book “The DNA of 110% Training
Attendance” (normally $19.99)
before anyone else.

@makinggreat
If you are one of the ﬁrst 5
people to make payment,
you’ll also get two 1-2-1
coaching calls with me
(This is the ‘Elite’ ticket on the 110%
program, normally an extra $600)

@makinggreat
Program
Summary
•  6-week 110% Training Attendance program
(normally $1947)
•  L&D Accelerator for 3 months
(normally $79 per month)
•  Book: The DNA of 110% Training Attendance
(normally $19.99)
•  Elite Ticket (2 x 1-2-1 coaching calls with me)*
(normally $600)
•  Cost: $1,447 ($2,803.99)
*(if you are one of the first 5 people to make payment)

@makinggreat
If that sounds good, tell me now
that you want to take this offer,
and I’ll send you a promo code
for another $200 discount
(reducing the total cost to
$1,247)

@makinggreat
So, if interested, use question
text to let me know now…
I’ll send you the promo code
after the webinar

@makinggreat
Time up!
Everyone else has 14 days if they
want the $1,447 offer
(I’ll send an email with details)

@makinggreat
What do you want to know?
(Use the question text)

@makinggreat
Questions via email…

@makinggreat
Any more questions?

@makinggreat
Thanks for all your questions,
and for all your participation

@makinggreat
Further resources
For Free:
–  Recording of this webinar (will be sent via email)
–  Making Greatness Blog:
http://www.makinggreatness.com/category/training-attendance/
–  TrainingZone articles: http://www.trainingzone.co.uk/
–  TrainingZone podcast: http://www.trainingzone.co.uk/podcasts
–  HR Zone (‘the best time to get out the happy sheet’):
www.hrzone.com/community-voice/blogs/making-greatness/when-is-
the-best-time-to-get-out-the-happy-sheet
At a cost:
–  110% Training Attendance Program ($1947)
–  L&D Accelerator Membership ($79/month)
–  Book: The DNA of 110% Training Attendance [Pre-Order] ($19.99)
–  (See: http://www.makinggreatness.com/products/)

Slides from Webinar: 3 Steps to Improve Training Attendance - Making Greatness

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (7)

Similar to Slides from Webinar: 3 Steps to Improve Training Attendance - Making Greatness

Similar to Slides from Webinar: 3 Steps to Improve Training Attendance - Making Greatness (20)

Recently uploaded

Recently uploaded (20)

Slides from Webinar: 3 Steps to Improve Training Attendance - Making Greatness