SlideShare a Scribd company logo
Facebook API and
web application
Trương Mạnh Quân
Trương Mạnh Quân
•

CEO Siêu Web (sieuweb.vn)

•

Team leader Brodev Software (brodev.com)
•
•

•

5 years in web development industry
PHP, CakePHP, Symfony, javascript

OS: UNIX (ubuntu, Mac OS)
Facebook Platforms
Facebook Platform

Graph API

Localization
and
translation

FQL

Dialogs

Public Feed
API

Open Graph

Atlas API

Ads API

Keyword
Insights API

https://developers.facebook.com/docs/reference/apis/

Chat
Facebook User ID

Token Key

https://graph.facebook.com/
https://graph.facebook.com/me?access_token={token}
https://developers.facebook.com/tools/explorer
Graph API
Graph API
Get

Web app

Publish (post)
https://graph.facebook.com/Sieuweb
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Achievement
Album
Application
Checkin
Comment
Domain
Errors
Event
FriendList
Group
Insights
Link
Message
Note

•
•
•
•
•
•
•
•
•
•
•
•
•
•

Offer
Order
Page
Payment
Photo
Pictures
Post
Question
QuestionOption
Review
Status message
Thread
User
Video
FQL
Facebook Query Language
FQL - Facebook query language
FQL - Facebook query language
Open Graph
Tell stories on Facebook
Tell stories on Facebook

Fitness

Music

…Likes, Follows, News, Videos, Books, Places
Graph API

FQL

Open Graph
Free website builder for company, store and personal
“Startup = Growth”

–Paul Graham
How to get traffic?

Pull

Push

Product

http://www.quicksprout.com/the-definitive-guide-to-growth-hacking/
Growth hacking: Product
•

Use product itself to get new visitor

•

1 user get 1 user -> viral

Network invitation

Social Sharing

…backlinks, Incentives, Organic
API Integration

Spotify: Facebook friends

Open Graph Story
Custom Story
Quyết.đê
Siêu Web
Growth hacking
Store
KPI: User site traffic, Order, Traffic
KPI: User, Product
KPI: User, Product
How we did it?
Add new product flow
Open add
product form

Display
Facebook
pages list

Fill form, chose
Facebook page,
submit

Publish photo

to Facebook

Fill form, chose
Facebook page,
submit
How we did it?
Get pages list

FQL

Add product
page
Get pages which user is admin
SELECT page_id
FROM page_admin
WHERE uid = me()

Get pages list of user
SELECT page_id, pic_square, name
FROM page
WHERE page_id IN (
SELECT page_id FROM page_admin WHERE uid = me()
)
http://bit.ly/17sW930
Publish photo
POST https://graph.facebook.com/USER_ID/photos
Params:
- message
- url
- access_token

Get pages list of user
SELECT page_id, pic_square, name
FROM page
WHERE page_id IN (
SELECT page_id FROM page_admin WHERE uid = me()
)
How we did it?
Publish photo to facebook

Publish to facebook

Graph API
Graph API

Publish to facebook
The end
&
Thank you

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