sleekskinz is a company that designs and produces personalized surface coats for various items and applications ranging from mobile phones to automobiles, furniture and interior architecture
2. BUSINESS INTRODUCTION
Slek skinz is an establishment that specializes in
the design, production and sales of personalized
or generic self adhesive vinyl as surface coats for
mobile phones, tablets, laptops, furniture surfaces
automobile interiors and interior architecture. Her
products are designed and produced with 99%
accuracy and have been found to be of great
benefit in protecting various surfaces as listed
above and giving new life to worn-out, faded/
dead surfaces.
Sleek-skinz is the only and first company to
pioneer this model of vinyl adhesive surface
production and application in africa and presently
enjoys a large market base to thrive on.
3. Her main products are targeted at:
the mobile phone market for phone surface
personalization and protection with art, graffiti
or customer preferred expressions
Laptops
Tablets
Automobile dashboards and body surfaces
Furniture coating
interior applications such as walls and floors
4. chart of sales so far indicating
market share and consumer
demands
0
20
40
60
80
100
120
140
160
generic
solid form
custom made
5. The products are further categorized in to generic,
solid state and custom made.
Generic: is a general surface design with fills
ranging from random art to graffiti and other forms
of image expressions
Solid states : are factory produced surface
designs or patterns that require only detailed
production to suit the clients desired surface for
product application:
Custom made: are designs in which the client
presents his/her preferred surface design or
image for production to suit the designated
surface of product application
6. sleek-skinz products are applicable to all surface
types and cuts accross a wide array of sectors.
However, she presently is focusing on:
Devices ; Mobile phones, tablets, laptops, game
consoles, etc
Furniture: Tables, bed frames, doors, wardrobes,
cabinets, etc
Automobiles: Dashboards, door panels, body coat,
etc
Interior Architecture: walls, partition surfaces, etc
The above sectors present a huge market and
opportunity to be a pioneer and authority/ force in
this sector for years to come all round africa.
7. A focus on the mobile phone
market for the phone skins product
by sleekskinz
With over 80 million phone users in Nigeria,
the phone market is large and numerous users
suffer surface wear. This is presently resolved
by opening up the devices and replacing
surfaces by technicians; expensive, time
consuming and prone to device damage.
Sleek skinz solves this by providing aesthetic
surfaces that are characterised by the
following
8. Survey of modern phones with protective surfaces
Sales
phones with
manufacturer's surface
protection
phones without surface
protectionfrom
manufacturer
9. Surface conditions of a survey of 100
random phones indicating great surface
preservation problem in the mobile phone
market
Sales
phones damaged
through surface
replacement
phones replaced with
inferior surface
replacements
phones with heavy
casings for surface
protection
phones with wornout
and abandoned
surfaces
10. The above surveys indicate a desperate need
for sleekskinz solutions in the market
particularly the mobile phone market.
Developing a comprehensive business by
funds input towards advertisement, production
and distribution will enjoy a waiting demand
and thrive on a monopoly.
11. Advantageous characteristics of
sleekskinz products.
Easy and to install and takes no time
Affordable
Durable and protects surfaces for 2-10years
Variety of aesthetic options/ designs/ colours
are available to users
No risk of device damage
Available for all phone types.
14. Business Model
Sleekskinz operates on a manufacturer-
merchant integration model . As a
manufacturer, we intend to reach our
customers via merchants ( wholesalers/
retailers) who earn profits on product sales at
a controlled consumer price. our merchants
are characterised by the following obligations/
guidelines:
15. By careful zoning and merchant integration
into the distribution mode, sleek skinz enjoys
the opportunity of thriving in the local market
via merchant strategies. Local merchants are
furnished with adequate information of their
locaity and market they occupy thus are best
to develop retail strategies to suit them in a
quest to meet sleekskinz monthly sale target
16. Placing our merchants on a monthly sale target to ensure
their efficiency via a market survey and data analysis.
our merchants shall enjoy monopoly across a designated
region to enhance them develop suitable strategies to enable
full penetration into a market or area they already exist in and
have ground knowledge about.
our merchants shall be enlisted on our web-platform to aid
authentication and easy customer discovery and accessibility
customers can also purchase our product via our web
platform and pick up at closest merchant location or direct
delivery in which charges apply
Merchant supplies shall also earn incentives on customers
orders made via the web-platform but picked up at their
store.
17. Merchants enjoy a 20% profit sharing of market
value of our products. Pls note that market
price determined by company
New distributors/ merchants are given the
opportunity to pay part deposits at pickup and
balance up at product sales to encourage
minimal capital requirement to start up as a
business merchant for our products
18. We shall control quality and maintain customer
satisfaction by ensuring customer feedback
avenues via :
sleekskinz physical representative at merchant
stores
Branding of product package with
contacts,web details and social media
handles.
19. conclusion
As a pioneer in the market with proper quality
and pricing less than half of its competitors
outside the country (u.k and u.s only),
sleekskinz enjoys a monopoly and absolute
market control.
The Nigerian market and neighbouring african
market is totally open, untapped and awaits
the full penetration and domination of
sleekskinz.