Comcast's X1 Platform delivers a dramatically new entertainment experience to viewers. And not just to Comcast subscribers, but to several other major cable companies. This requires a massive integration layer between companies. A big part of that integration is delivering billions of data points per day to syndication partners. Find out how the X1 Platform uses Amazon Kinesis as a data bus, drastically simplifying data integration with others. As part of this, see how X1 uses Lambda, EMR Spark, and S3 - all leading to a near serverless big data backbone.