6. Searching for Behavior Groups / User Scenarios
Andrew Wilson and Kajsa Davidsson - Transformator Design
7. Interview Video
Andrew Wilson and Kajsa Davidsson - Transformator Design
8. User Groups and Insights
Everyday users Alternating users Car lovers
Andrew Wilson and Kajsa Davidsson - Transformator Design
9. User Groups and Insights
Lack of information
Delays Expensive
Unflexible tickets
Cold atmosphere
Unsafe evening/night
Everyday users Alternating users Car lovers
Andrew Wilson and Kajsa Davidsson - Transformator Design
10. User Groups and Insights
Cross connections
Lack of information Lack of information Bad accessability
Delays Expensive
Time-consuming
Delays
Unflexible tickets Unflexible
Appears expensive Loyalty?
Cold atmosphere
Unsafe evening/night Cold atmosphere
Unsafe evening/night
Everyday users Alternating users Car lovers
Andrew Wilson and Kajsa Davidsson - Transformator Design
11. User Groups and Insights
Cross connections
Lack of information Lack of information Bad accessability
Delays Expensive
Time-consuming Image
Delays Personal space
Unflexible tickets Unflexible
Appears expensive Loyalty?
Cold atmosphere
Convenience
Unsafe evening/night Cold atmosphere
Unsafe evening/night
Everyday users Alternating users Car lovers
Andrew Wilson and Kajsa Davidsson - Transformator Design
12. User Groups and Insights
Cross connections
Lack of information Lack of information Bad accessability
Delays Expensive
Time-consuming Image
Delays Personal space
Unflexible tickets Unflexible
Appears expensive Loyalty?
Cold atmosphere
Convenience
Unsafe evening/night Cold atmosphere
Unsafe evening/night
Everyday users Alternating users Car lovers
Andrew Wilson and Kajsa Davidsson - Transformator Design
13. Decision Making
SL
Andrew Wilson and Kajsa Davidsson - Transformator Design
14. Decision Making
Eco-efficient
Social
Spare time to use
Cheaper alternative
SL
Andrew Wilson and Kajsa Davidsson - Transformator Design
15. Decision Making
Personal space
Driving others
SL
Traveling long distance
Several destinations
Transporting things
Andrew Wilson and Kajsa Davidsson - Transformator Design
16. Decision Making
Eco-efficient Personal space
Social Driving others
Spare time to use Traveling long distance
Cheaper alternative
Several destinations
Transporting things
SL
Andrew Wilson and Kajsa Davidsson - Transformator Design
17. Decision Making
Eco-efficient
Social
Spare time to use
Cheaper alternative SL-delays
Bad media
+ Bad experience Personal space
Driving others
SL Ticket ending
Traveling long distance
Fare increase
Several destinations
Transporting things
Andrew Wilson and Kajsa Davidsson - Transformator Design
18. Decision Making
Personal space
Driving others
No parking
Traveling long distance
Traffic congestion
Eco-efficient Several destinations
No access to car
Social (share with partner) Transporting things
(car-breakdown)
Spare time to use
Drinking alcohol
Cheaper alternative
Different route
SL
Andrew Wilson and Kajsa Davidsson - Transformator Design
19. Ideation
Andrew Wilson and Kajsa Davidsson - Transformator Design
20. First Ideas
Andrew Wilson and Kajsa Davidsson - Transformator Design
21. First Ideas - Accessability, Flexibility
Andrew Wilson and Kajsa Davidsson - Transformator Design
22. First Ideas - Value of Time
Andrew Wilson and Kajsa Davidsson - Transformator Design
23. First Ideas - Platform for solutions
Andrew Wilson and Kajsa Davidsson - Transformator Design
24. First Ideas - Updated Information
Andrew Wilson and Kajsa Davidsson - Transformator Design
25. First Ideas - Communication
Andrew Wilson and Kajsa Davidsson - Transformator Design
26. First Ideas - Flexible ticket, Price, Customer Loyalty
Andrew Wilson and Kajsa Davidsson - Transformator Design
33. Trusty Ticket - Final Proposal
SL
SL
Trusty Ticket
Trusty Ticket
Andrew Wilson and Kajsa Davidsson - Transformator Design
34. Trusty Ticket - Final Proposal
SL Simple Detail Share
29kr
1 Zone Travel
Valid for: 60 minutes
ID: 912835991
36 50 29 25 21 988 157
17
18 18 17 17 16 15 14 13 12 11 10
3 50 9 2 7 5
SL
1 day pass i
3 day pass i
7 day pass i
Trusty Ticket
30 day pass i
90 day pass i
365 day pass i
This month’s total: 115kr i
Andrew Wilson and Kajsa Davidsson - Transformator Design
35. Trusty Ticket - Final Proposal
SL Simple Detail Share
Select ticket and then scan...
36kr
SL 1 Zone Travel
Valid for: 60 minutes
Trusty Ticket
Andrew Wilson and Kajsa Davidsson - Transformator Design
36. Trusty Ticket - Registration process
SL Simple Detail Share SL Simple Detail Share
Register account
to activate your trusty ticket
36kr
1 Zone Travel
Valid for: 60 minutes
18 18 17 17 16 15 14 13 12 11 10 9887 7
36kr
1 Zone Travel
Valid for: 60 minutes
1 day pass i
SL
3 day pass i
7 day pass i
Trusty Ticket 30 day pass i
90 day pass i
365 day pass i
This month’s total: 00kr i
Andrew Wilson and Kajsa Davidsson - Transformator Design
37. Trusty Ticket - Selecting a ticket
SL
Sim
ple
SL Simple Detail Share Sel Det
ect ail
ticke Sha
t an re
d th
Select ticket and then scan... en
sca
n...
3
1 Zo 6kr
Val
id f ne Tr
o a
ID: r: 59 m vel
912
835 inutes
SL
991
36kr
1 Zone Travel
Valid for: 60 minutes
Andrew Wilson and Kajsa Davidsson - Transformator Design
38. Trusty Ticket - Detailed Interface
SL Simple Detail Share SL Simple Detail Share
SL Simple Detail Share 1 day pass: 115kr
Bill Breakdown:
Strip 1: 200kr
29kr Spent this turn: 79kr
Next trip will add: 15kr Topup Charge (1 day): 37kr
1 Zone Travel
Valid for: 60 minutes Amount until full pass: 21kr Strip 2: 43kr
ID: 912835991
Total:
Validity:
36 50 29 25 21 988 157
17
18 18 17 17 16 15 14 13 12 11 10
3 50 9 2 7 5 Started counting: 21/03/12 (12:05)
273kr (including tax)
Expires: Not active yet.
Next Payment:
1 day pass i Next update: 21/03/12 (19:45)
12/04/2012
3 day pass i
7 day pass i
This month’s total: 273kr
30 day pass i
90 day pass i
365 day pass i
This month’s total: 115kr i
Andrew Wilson and Kajsa Davidsson - Transformator Design
39. Trusty Ticket - Sharing process
SL
Simp
Simple Detail Share le
Deta Share
Detail
SL
il
Tick
et pe Shar Simple
ndin e SL
g fro u...
m Li et from yo
Request a ticket from another phone nda. questi ng a tick
.. Jake is re
1
25 kr
Valid Zone Tra
for: v
60 m el
25kr
ID: 9
1283 inutes 1 Zone Tr
avel
5991 minutes 7 5
lid for: 60
Va
ID: 912835
50 9 2
991
3
18 15
7
21 987 10
29 25
12 11
14 13
36
18 18 50
17 17
16 15
Reject
Accept
Andrew Wilson and Kajsa Davidsson - Transformator Design
40. Trusty Ticket - Future Potential
SL Simple Detail Share
29kr
1 Zone Travel
Valid for: 60 minutes
ID: 912835991
36 50 29 25 21 988 157
17
18 18 17 17 16 15 14 13 12 11 10
3 50 9 2 7 5
1 day pass i
3 day pass i
7 day pass i
30 day pass i
90 day pass i
365 day pass i
This month’s total: 115kr i
Andrew Wilson and Kajsa Davidsson - Transformator Design
41. Thank you!
Andrew Wilson and Kajsa Davidsson - Transformator Design
42. Ideas
Andrew Wilson and Kajsa Davidsson - Transformator Design
