Hochstadter's produces a line of Rock and Rye liquor, apparel, and accessories. The document describes: 1) The history of Rock and Rye dating back to 1850s saloons and its status as an American original cocktail. 2) A selection of barware, books, and accessories for making cocktails at home, including jiggers, strainers, and openers. 3) Various apparel like tank tops and hats displaying the Slow & Low logo that are made in the USA from durable materials. 4) Outdoor gear and tools from partner artisans, such as handcrafted axes and wooden surfboards, suited for adventures with a bottle of Slow &

1. Hochstadter’s
ROCK AND RYE PRODUCT LINE
Taste, Touch and Use our fine goods!

2. Taste ME
Circa 1850, a saloon bottle of rye whiskey & a touch of rock
candy marked the birth of America's original bottled cocktail.
ROCK AND RYE Est. 1884

3. Cocktail Hour
A. Gold Trident Barspoon, From Cocktail Kingdom, what Poseidon uses in his home bar. 40 cm for you
metric folks. $35
B. Gold Hawthorne Strainer, From Cocktail Kingdom, a strainer with more gravitas. Four prongs for
easy fitting to a tin. $20
C. Gold Japanese Style Jigger, From Cocktail Kingdom, a 1/2 oz and 3/4 oz jigger with a 1/4 oz
etching on the inside. Gold plated over 18/8 stainless steel with a nice weight. $19
D. Drinks By: Jacques Straub, From Cocktail Kingdom, a reproduction of the 1914 edition, with a new
introduction by David Wondrich.When you need a quick reference to make 700 or so drinks. $20
E. Leg Bottle Opener, A survival essential to enjoy the simple poetry of a beer and a shot of Slow
& Low. Inspired by the classic vintage shape of a lady’s leg. Built in a strong metal, but thin for easy
transport on your keychain. $3
F. Neon Sign, Proclaim your good taste and bad judgment with our custom Slow & Low neon sign, in
real glass neon tubing. A very intricate design featuring our very philosophical nude holding a skull,
contemplating life and whiskey. $300
A
CB D E F

4. Touch ME
APPAREL and ACCESSORIES
Our apparel & accessories are made in the USA by the finest
producers in the business. Built to withstand a hard knock-
ing night of Slow & Low and all the glories & catastrophes
that may ensue.The gear will only look better with age.

5. Bags
Deus Ex Machina Tamworth Fishing
Bag, (Right) This Tamworth fishing bag
is great to stash your gear and a couple
bottles of Slow & Low. 16oz heavy duty
water-resistant canvas, Italian leather flap
and straps with brass buckle fastenings.
17”x12”x 5”. From the Deus House of
Simple Pleasures in Sydney. $120
Canvas Tote Bag, (Above) Simple,
stealthy way to haul your gear. Durable,
10oz American-made canvas with generous
straps for shoulder or hand carrying. Off
white Slow & Low and Hochstadter’s graphic.
19” x 16” x 4”. $30
A
C
B
D
B(back)
E
A. Team Rider Tank, Racerback
tank top in a soft, vintage blend
of 50% cotton, 25% rayon, 25%
polyester. Faded metallic gold S&L
block logo large on front,small cow
brandlogoandyourstatusasaTeam
Riderontheback.Nointeriortagfor
superior speed in drinking shots.
S, M, L. $40
B. Free Will Tank, Lifting this
tank above your head reveals our
hidden graphic, announcing your
commitment to liberty & freedom.
A soft, vintage blend in 50% cotton,
25% rayon, 25% polyester. S&L cow
brand logo on back. $40
C. Whiskey Messiah T-Shirt,
A soft, vintage blend in 50%
cotton, 25% rayon, 25% polyester.
Graphic in faded metallic ink
on dark charcoal grey. S&L logo
graphic on the back below the
neck. No interior tag for superior
comfort. $40
D. Cow Brand Cap, Embroidered
black & white S&L cow brand logo.
Adjustable fit with leather strap
and brass buckle, paired with a
small graphic label at the back.$40
E. Skull Girl Hat, Mesh back
trucker hat with adjustable plastic
strap, with a clean, streamlined
fit. Embroidered black and white
graphic. $20
IN KEEPING WITH OUR COMMITMENT TO CRAFT, WE ARE
PROUD TO OFFER A SMALL SELECTION OF SLOW & LOW GEAR
SO YOU CAN WEAR YOUR ALLEGIANCE ON YOUR SLEEVE.
Garments

6. FORTUNE Favors THE BRAVE

7. Use ME
GEAR and OUTDOOR GOODS
Every bottle of Slow & Low is made by teamsters local 500
in Philadelphia in our family-owned distillery "The drink of
choice for dock workers,railroad men,jazz viruosos,and coun-
try music legends. Rock and Rye is as American as apple pie."

8. Great Outdoors
Best Made American Felling Axe
Best Made produces outdoor gear with a
commitment to craftsmanship and quality.Their
axes have become icons, a call to return to the
outdoors and to use our hands.The American
Felling Axe has a 4 lb Daytona pattern head, drop
forged in the USA from 5160 alloy steel hardened
to a Rockwell hardness of 54-46 HRC.
The handle is straight-grain, premium hickory
from Appalachia. Each blade is protected by
a bridle leather blade guard, packed in wood
wool in a handmade wooden crate. Also ideal
for scaring the shit out of home invaders.
Artisan Painted Paddle
Sanborn is a paddle maker out of northern
Minnesota.These paddles are hand painted,
elegant and traditional, crafted from a laminated
combination of western red cedar, aspen,
and black walnut. 58” x 5”x 26” blade.
COURAGE $275
HIVERNANT $160
GITCHI GUMMI $165
MINNETONKA $160
HUSHABYE BABY $300
STRIKE ANYWHERE $300
DANNY HESS 5’11”
SNAGGLE PAW $875
DANNY HESS 5’11”
BALBOA $695
Danny Hess
is one of the world’s premiere wooden surfboard
shapers. Dedicated to sustainable design, Danny builds
a frame of poplar and other reclaimed wood that can last
multiple years over a traditional surfboard.This unique
approach using wood rails and molds also provides
more flex and responsiveness while riding. Slow & Low
features a Snaggle Paw at 5’11” with a squarish tail & A
Balboa with a concave tail also at 5’11”. Comes with a
pair of Futures SA4 fins or Rainbow Fin Company R5 fins.
Each board is crafted by hand in Danny’s San Francisco
workshop and signed by Danny.
Ryan Lovelace
is a surfboard shaper out of Santa Barbara, creating
custom boards by hand. He brings a DIY approach to
shaping, fusing modern technology and function with
vintage design and spirit. Slow and Low managed
to snap up two boards before they quickly sold out -
including a 5’10”Warparty, slightly sharper and sleeker
in blue & a 5’6”T Rev, thick and fat and fun in red. Comes
with a quad set of Trueames Tyler Warren fins, a 4.5” pair
and a 3.5” pair. Each board is signed by Ryan.
RYAN LOVELACE 5’6”
SURF CRAFT T REV $750
$
RYAN LOVELACE 5’10”
SURF CRAFT WARPARTY $750
Surf’s Up

9. FORTUNE Favors THE BRAVE

10. Rock & Rye Products
2500 Canal Street
Building #4 ∙ Philadelphia, PA 19007
215.781.8300 ∙ www.drinkslowandlow.com
PRSRT STD
U.S. POSTAGE
PAID
SLOW & LOW
Taste ME ~ Touch ME ~ Use ME