
Organization / Workplace
Vireo LabsLocation
Savannah, Georgia Area United StatesOccupation
I generate leads. I acquire customers. I curate digital experiences.Industry
Advertising / Marketing / PR
Website
http://www.scad.eduAbout
Expert in building and leading integrated marketing campaigns across owned, earned and paid channels with a focus on social media and overall digital experience. Rebuilt SCAD's social media presence and brand voice making the university among the best practice leaders in higher education. Led a team of agile developers, UX/UI designers, content managers and third-party vendors in the rebuild of the WEBBY-nominated scad.edu, a premiere responsive website within the higher education space. Skills include: * Strategic planning and execution * User-centered design and experience * Interactive marketing * Data analysis and audience measurement * Social media management