Organization / Workplace

Location

Occupation

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Advertising / Marketing / PR

Website

About

Expert in building and leading integrated marketing campaigns across owned, earned and paid channels with a focus on social media and overall digital experience. Rebuilt SCAD's social media presence and brand voice making the university among the best practice leaders in higher education. Led a team of agile developers, UX/UI designers, content managers and third-party vendors in the rebuild of the WEBBY-nominated scad.edu, a premiere responsive website within the higher education space. Skills include: * Strategic planning and execution * User-centered design and experience * Interactive marketing * Data analysis and audience measurement * Social media management