Skyy Vodka Presentation

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The document discusses a marketing plan for a new vodka brand called Skyy Vodka. It will target upper and middle class men and women ages 21-30 by establishing Skyy as the purest vodka through a promotion campaign using simplistic imagery, James Bond references, and events to generate initial usage.

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Max Kozak Michelle Kendzerski Katie Hartke Angela Pfammatter Jenn Kreger All The Buzz Agency

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International Sherry Week 2015, the world´s largest celebration to showcase Sherry Wines, took place from 2-8 November 2015, when Sherry Wines became a global talking-point, with news from the event garnering over 20 million hashtag impressions of #sherryweek. The award-winning campaign was designed and managed by the Sherry Wine councils digital agency, ESOES an international team based in Southern Spain, also responsible for the recently re designed global sherry.wine website. The campaign aimed to promote Sherry Wines - and demonstrate their breadth and versatility as food wines - through a global programme of tastings, cocktails, and wine pairings, all listed on the isherryweek.com microsite.

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