Skyfall was financed by Sony for $200 million, with $29 million spent on marketing. It was promoted through TV spots, Coca Cola tie-in promotions, and a new advert created by Sony. The film has made $87.8 million domestically, £60 million in the UK, and $90,564,714 worldwide. Skyfall was a successful film due to synergistic promotions like the Coca Cola tie-in that increased earnings beyond the box office total.

1. SKYFALL (2012)
How much synergy was used to make Skyfall the success it
has become?

2. Researching Skyfall
1. Which production company financed the film?
Sony financed Skyfall.
2. How much did it cost to make?
$200 million
3. How much of the films budget was spent on marketing?
$29 million

3. Researching Skyfall
4. What were the THREE main ways the film was promoted? E.G TV
spots
Coca cola tie in promotions
The ‘bond’ phone
New advert created by Sony
5. How much money has Skyfall made at the box office so far (both
domestically and internationally)?
US $87.8 Million
UK £60m
Worldwide $90,564,714

4. Skyfall a success or not?
6. Is Skyfall a successful film? Why? What role did synergy plan in this?
Skyfall is a successful film due to it making $90,564,714 worldwide through box
office alone, and has raked millions in early screenings.
The film alone is a major money maker especially due to the role of synergy which
allowed the income from the film to increase drastically. An example of synergy
was the coca cola promotional tie in which resulted in TV and print
advertisements viewable worldwide and a unique coca cola can design.
Also the soundtrack played a huge roll in the films success due to a track being
featured by the popular artist Adele, which increased the popularity of the film.
Finally the use of a phone in the film, now labeled ‘the bond phone’ resulted as a
big money maker for the film due to a part of the shares from the phone going to
Skyfall’s profits.