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Discover better sk:n
Working toward a more effective website
sk:n
Celine Domenech - 07972287819
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Brief digital review
• Digital brand perception
• Visits situation
• Conversion potential
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Digital brand perception
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Brand awareness
 High search volume
 High ranking
 Low branded search volume
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User experience
+
Brand advocates
+
Web visits
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Possible reasons for the drop
+
Recommendations
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Conversion potential
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Treatment conversion
+
eCommerce shop
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Recommendations
+
A little bit about me
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Some of my case studies
 SEO strategy
 Baxi
 +20% YoY visits
 NFUM
 #1 Google for key products
 Simpson Millar Solicitors
 +45% enquiry increase
following content marketing
 Conversion optimisation
 Wesleyan
 £65,000 new business
 FCA
 +380% conversion increase
 Searcys
 +35% sales increase
+
Summary
The top 3 priority challenges:
• Opportunity to maximise the brand perception
• Required SEO work to regain lost status
• Necessity to implement a conversion optimisation strategy

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