Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Gavin Newsom Digg project

851 views

Published on

  • Be the first to comment

  • Be the first to like this

Gavin Newsom Digg project

  1. 1. Campaigning Gavin Newsom for California Through By:
Roberto
Araujo

  2. 2. Facts on Digg
   o politician or N   igg has an D celebrity have, until average of 35 now, been able to million viewers effectively use Digg as every day a campaigning tool   75% of the stories   9% of its users are 8 make it to the front from the US, followed page within the first by many other English 12 hours. Less than 5% speaking countries of the stories make it to the front page after 24 hours of being posted.
  3. 3. Realities on Digg
 v i   riend’s lists F “The
importance
of
being
one
of
 the
first
one
to
digg
a
story
is
the
 s (VERY IMPORTANT) Your friends will be the exposure,
everyone
who
will
look
 at
that
story
will
see
and
 i first ones to take care familiarize
with
the
submi>er's
 b of your submissions picture
and
be
likely
to
explore
his/ her
profile.”
(more
friends)
 i l i t y
  4. 4. Realities on Digg
   Digg your friends stories. Try to comment first on stories you think will hit the front page, this increases exposure & increases chances of acquiring friends.
  5. 5. Realities on Digg
   Add anyone who dugg our stories as our friend. If they check their “befriended” tab they’ll probably add us too. This works well with newer users who have less friends. Make them feel wanted
  6. 6. Realities on Digg
   
To
be
on
the
top
of
the
diggers,
you
need
to
be
on
top
of
things…
 •  Having
a
RSS
Feed
or
Alert
and
constantly
searching
@gavinnewsom
or
 Gavin
Newsom
to
see
what
the
latest
news
are.

  7. 7. Why should Gavin Newsom Digg?
 FB GN friends = 54 thou.   Capability to invite 1% = 540 potential FB friends is very (mutual friends) valuable tool 10% = 54 potential potential votes
  8. 8. Why should Gavin Newsom Digg?
  f
we
get
enough
friends
who
regularly
dugg
our
stories,
our
 I name
will
be
promoted
farther.


  Stories
at
their
original
site
may
have
a
DIGG
count
 
 widget
next
to
it.
If
GN
submiDed
that
story,
digger
will
 redirected
to
our
Digg
account.

   N
Digg
will
be
a
host
for
GN
related
news

 G   igg
is
green,
local
and
selecEve

 D   e
will
be
able
to
see
what
people
think
on
certain
specific
topics
(comments)

 W Great Public Relations tool
  9. 9. Digg Tools
 •  Digg
tools
available:
 –  Neaveru:
shows
staEcEcs
about
friend
diggs
and
 comments.
 –  DiggstaEsEcs:
among
many
stats,
will
tell
you
which
friend
 have
dugg
at
least
10
of
my
submissions
and
which
not.
 Also,
which
user
in
the
Digg
community
(other
than
my
 friends)
have
dugg
5
or
more
of
my
submissions.

 –  SocialBlade:
shows
trend
(daily,
montly,
weekly)
of
diggs,
 comments,
%
of
friend’s
diggs,
graphs
and
my
own
 numbers
of
stories
dugged.


  10. 10. Conclusion
 
   Digg
will
be
another
great
GN
PR
tool
   More
and
more
people
are
looking
into
Digg
 (35
million
a
day)
   Great
Journalism
material
resource
   Never
been
effecEvely
used
(Obama,
 Richardson)
   Digg
widgets
all
over
GN
social
media

  11. 11. Testing
 – Linking Gmail/Facebook or any friends. (GN: FB invite friends for new Digg accnt. Opened) •  Very important to find those reliable friends. •  Reliable friends = DIGGS!!! •  + Diggs = + exposure
  12. 12. What this means…
 •  Why one digg per hour: –  Friends list (exposure) –  Digging friends (hoping for return favor) –  Commenting on Friend’s Diggs –  Story was timely and posted quickly •  Who is rcaroman? •  New user (been a user for only a day) •  What is he looking for? •  Any digging history? •  Any mutual friends? •  Conclusion: •  Rcaroman in spite of it all got one digg per hour •  Hardly seen– GN digg account highest digg story have 12 diggs (from a vid. 4/28/09
  13. 13. Testing •  Step One: Open a Digg account – Rcaroman- Opened Wednesday 6/24/09 •  Step two: Adding Friends – Picked up friends from: gmail, hotmail. Link it to my Facebook (ended up with 6 close friends on digg) •  Step Three:Posting a digg – Gavin Newsom: A Model for Universal Health Care Coverage – 15 diggs/15 first hours
  14. 14. End
 Logged
out


×