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1. Technical SEO
Technical SEO involves optimizing the
technical aspects of a website to improve
its search engine visibility and user
experience, including website speed,
mobile-friendliness, crawlability, indexing,
and more.
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2. Website speed optimization
Mobile-friendliness
URL structure and optimization
Website security and HTTPS implementation
XML sitemap creation and submission
Robots.txt file optimization
Canonicalization and duplicate content issues
Structured data implementation
Crawlability and indexing optimization
Website architecture and navigation optimization
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Part of Technical SEO

3. Website speed optimization involves
improving website loading times by
reducing file sizes, optimizing images,
enabling browser caching, and minimizing
server response time, resulting in a better
user experience and improved search
engine rankings.
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Website Speed Optimization

4. Mobile-friendly websites are designed to provide a smooth user
experience on mobile devices. They have responsive layouts,
fast load times, and easily accessible menus and buttons for
touchscreen navigation.
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Mobile-friendliness

5. A well-optimized URL structure should be concise, readable,
and relevant to the content on the page. Including target
keywords can improve search engine visibility and user
understanding.
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URL Structure And Optimization

6. Website security is crucial to protect user data and prevent
hacking. Implementing HTTPS with an SSL certificate
encrypts data and ensures secure communication between
users and the website.
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Website Security And HTTPS Implementation

7. An XML sitemap is a file that lists a website's pages and
provides metadata for search engines. It should be created
and submitted to search engines for improved crawling and
indexing.
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XML Sitemap Creation And Submission

8. Robots.txt is a file that instructs search engine crawlers
which pages to crawl or avoid. Optimizing it can help
prevent crawling of duplicate content, sensitive information,
and irrelevant pages.
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Robots.txt file Optimization

9. Canonicalization selects preferred URLs for a page with
multiple versions. Duplicate content arises when search
engines index multiple versions of the same page. Canonical
tags or redirects resolve this issue.
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Canonicalization And Duplicate Content Issues

10. Structured data implementation involves adding metadata to
web pages, allowing search engines to better understand the
content and display rich snippets in search results. It can
improve SEO and user experience.
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Structured Data Implementation

11. Crawlability and indexing optimization involves ensuring that
search engines can access and index website content efficiently.
This can be done through technical SEO tactics such as sitemap
optimization, URL structure, and robot.txt file management.
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Crawlability And Indexing Optimization

12. Website architecture and navigation optimization involves organizing
website content in a logical and intuitive manner, making it easy for users
to find what they need. This can improve user experience and SEO.
Techniques include clear navigation, breadcrumb trails, and site hierarchy.
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Website Architecture and
Navigation Optimization

13. www.skillcircle.in
+91 9899140180
Head Office:-
H 11-A 2nd floor Connaught Place,
New Delhi, Delhi 110001
hi@skillcircle.in
New Branch:-
367 Kohat Enclave Metro Station
Pitampura north delhi 110034
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Contact Us

14. Thank You
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P R E S E N T A T I O N