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Digital Transformation

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How to prepare and kickstart on the strategic plan.

Read more on our website: http://digital.delaware.pro/discover/blog/digital-transformation

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Digital Transformation

  1. 1. DIGITAL TRANSFORMATION AND HOW TO PREPARE AND KICKSTART ON THE STRATEGIC PLAN
  2. 2. DIGITAL IS EATING THE WORLD; BECOME A PREDATOR, NOT A PREY…
  3. 3. POINT TAKEN… SO TRANSFORM OR BE EATEN !? TO WHAT EXTEND SHOULD I TRANSFORM?
  4. 4. Strategy and Business CULTURE TECH COSTS FOUR LEVELS OF DIGITAL TRANSFORMATION STATUS QUO FEARLY STEADY EVOLUTIONARY REVOLUTIONARY › in scope
  5. 5. CORRECTION: It is not how deep you can go and claim to have acted ‘disruptive’ As a whole, it is about finding value that covers both the needs for your business and your customer… as fast as your company can be stretched
  6. 6. SO HOW TO PRIORITIZE ON TRANSFORMATION? AS YOU NEED TO FOCUS ON QUICK-WINS FIRST
  7. 7. SMART ADOPTION MODEL EXPERIMENT & LEARN OBSERVE & FOLLOW ADOPT & TRANSFORM ALIGN & EMBED FOCUS: Future value FOCUS: Execution effect FOCUS: Potential evolution FOCUS: Operational efficiency ExpectedImpacton theBusinessModel Technology Maturity
  8. 8. AND WHAT’S CRUCIAL? 5 BASICS FOR DIGITAL TRANSFORMATION
  9. 9. EXECUTION PREMIUM Pin your Execution Premium on the wall as a clear check point and act upon it. So only activate those transformation projects that will contribute to realize your end goal.
  10. 10. QUICK WINS Focus on the quick-wins first. Change can be a company’s enemy. Therefor in digital transformation, it is crucial to book successes as fast as possible.
  11. 11. VALUE FOR CLIENTS & BUSINESS Value drives transformation. Putting digital customer experience over digital operational excellence will create value for your customers… and for the business.
  12. 12. PRIORITIZE D ROADMAP Act upon the prioritized roadmap and upon your company’s readiness for adaptation. Of course, you’ve understood already to act agile but growing to become agile is even as important.
  13. 13. ON THE FLY Roadmap, check! But don’t forget that digital transformation has no end point. The digital world has already evolved while you are in the middle of your transformation process. So you might need to adapt your plan/roadmap on the fly.
  14. 14. SO HOW TO KICKSTART TRANSFORMATION? AS YOU WANT TO CELEBRATE FIRST SUCCESSES AS SOON AS POSSIBLE
  15. 15. TRANSFORMATION APPROACH C-LEVEL INTAKE 0 • Desktop research • FIve interviews • Deskwork WHATWHOOUTCOME 5 docs - 1 report AS-IS report Key stakeholders 1 day client time INSIDE-OUT ASSESSMENT 1 • Expert mapping • 8 interviews • Deskwork Segmentation map Behavior map Consumption map Organizational excellence map IT map Maturity/culture map + checkpoint 1 Internal stakeholders 3 day client time OUTSIDE-IN ASSESSMENT 2 • Customer mapping • 20 interviews • Journey workshop • Deskwork Max of 4-5 personas Customer journeys Customer GAP analysis Customer Experience mapping Reporting (Market research of quanti is optional) External stakeholders 1,5 day client time STRATEGIC ORIENTATION 3 • Inspire workshop 1 • Ideate workshop 2 • Content workshop 3 • Deskwork Strategy map 3 levels of disruption AS-IS vs TO-BE strategy Future state Content master plan Moments of intent Key objectives in KPI’s Strategy & Marketing 3,5 day client time RECOMMENDATION & PRIORITIZATION 4 • Prioritize workshop 4 • Technical workshop 5 Prioritization via WePhase tool based on importance vs feasible Reference architecture with building blocks Opportunity mapping Feasibility study High-level budgets Organization change + checkpoint 2 Strategy & IT 2 day client time BUSINESS MODEL BUSINESS CASE 5 • Finance drill • Business case workshop 6 • Deskwork Business cases TBD Cost2serve TBD Key stakeholders 2-3 day client time C-LEVEL ROADMAP 6 • Closing presentation • Next steps break down Final report Actionable roadmap Initiatives Planning Culture Quick wins vs TO- DO’s Governance map Key stakeholders 1 day client time C-level checkpoint 1 C-level checkpoint 2 How to get to activate digital transformation
  16. 16. THIS SMELLS LIKE… CHANGE?
  17. 17. YES! CHANGE WILL BE YOUR BIGGEST CHALLENGER Change is inevitable … except from a vending machine
  18. 18. AND YES! THE CUSTOMER WILL BE YOUR FINAL JURY
  19. 19. Discover the VALUE that will drive your EXECUTION PREMIUM BUT FIRST THINGS FIRST EXPERIENCE EXCELLENCE = VALUE
  20. 20. EXECUTION PREMIUM SECURING/EXPLOITATION DIGITAL CORE DIGITAL PLATFORM DATA CONSUMPTION DISCLOSING MOMENTS AND NEEDS OUTSIDE- IN INSIDE- OUT CONSUMPTION BEHAVIOR SEGMENTATION CHANNELS MATURING/ EXPERIMENTATION ORGANIZATIONAL CULTURE RISK TOLERANCE / LEADERSHIP / AGILITY / DECISION MAKING / WORK STYLE / PASSION EXPERIENCE EXCELLENCE DIGITAL TRANSFORMATION MASTERY PLAN WORKPLACE OF THE FUTURE OPERATE TRULY SMART AND SIMPLE SPEED CONVENIENT EFFECTIVE LEAN CUSTOMEROBSESSED
  21. 21. WANT TO KNOW MORE?
  22. 22. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Charles Darwin (1809-1882)
  23. 23. JOIN US ON DELAWARE⎟ DIGITAL digital.delaware.pro
  24. 24. digital.delaware.pro kurt.vergult@delaware.pro

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