1. Members:
Fan Xiaoge, Han Zhuoya, Wan Ruxue, Wu Yihao, Yang

3. This is a team called iMuse.
This is a team consist of 5 freshmen.
This is a team full of passionate.
This is our team.
We spark wisdom during brainstorms.
We consider wisely when analyzing statistics.
We all advocate wisdom.
That is why we use Muse,
The name of the goddess of wisdom,
As our team name.
That’s our team.
We are iMuse.

4. Name: Fan Xiaoge
Major: Securities and Futures
Freshman
Name: Han Zhuoya
Major: Taxation
Freshman
Name: Wan Ruxue
Major: Finance
Freshman
Name: Wu Yihao
Major: Finance
Freshman
Name: Yang Zhenhai
Major: International Economics and Trade
Freshman

5. • Founded: 1953
• The third biggest corporation in South Korea
• Revenue: $78.435 billion (2011)
• Net Income: $570 million (2011)
• Mainstay Industry:

6.  With the current irresistible wave of
globalization, it’s of great essential for an
enterprise to make a rational and practicable
global strategy.
 At its initial stages of globalization, SK Group
formulates China strategy, raising China
market to the top of its globalization.

7. Our team’s mainly concentrates:
•external environment
In China’s Market
•internal environment
We make a strategy feasibility study according
to what we analyzed.

10.  Government stability
 Taxation policy
 Foreign trade

11.  Economic cycles
 GDP trends
 Interest rates
 Money supply
 Inflation

12.  Population demographics
 Lifestyle changes
 Consumerism

13.  Government and industry
focus on tech
 New development
 Technology transfer
 Science-tech talents training

15. Mainstay Business:
•Energy and Chemicals
•Information and Telecommunications
•Trading and Services
Cutting-Edge business:
•Biopharmaceuticals

16.  SKMS
• Core values
• Special details
• SUPEX
• Green management
• Social Responsibility
• Pursuing Happiness

18. Financial Analysis of SK
Data
Amount of
Categories Ratios Meaning and Implication
variation
2010 2009
Current Rat io ability to cover daily liabilities 2.00% 1.162 1.139
Debt Paying
 Debt paying ability
Acid-Test Rat io how quikly to pay back liabilities 0.94% 0.917 0.909
Capacity the risk of leverage, the degree of
Debt Rat io 0.50% 0.649 0.645
support from liabilities to assets
Debt -t o-equit y
 Operating capacity
Rat io
Turnover of
stability of financial structure
the efficiency of the company's use of
1.42% 1.846 1.820
12.58% 1.178 1.046
Tot al Asset s its assets in generating sales
Operating I nvent ory
measure of time of inventory-holding -2.34% 0.090 0.093
 Earning power
Ability Turnover Rat io
Receivable the efficiency of accounts receivables
62.41% 0.185 0.114
Turnover Rat io to convert to cash
Gross Margin focus on the difference between selling
4.88% 0.113 0.108
Rat io price and cost
Prof it Margin the amount of profit accruing to a firm
45.36% 0.030 0.021
Earning on S ales Rat io from the sale of a product or service
Power Ret urn on
the degree of profit from sales 21.12% 0.058 0.048
S ales
Ret urn on
profit generating ability of assets 63.66% 0.035 0.022
Asset s
Note: The number in blue suggests a positive trend; the number in green means "It depends", while
the number in red indicates negative effect to SK Group

20. Reasons for Picking China & the Possible Benefit:
•Similar Cultural Background
•Tremendous Market Potential
•Geography Convenience
•Nice Bilateral Trade Environment
•China’s Policy Support
•Rosy Finance Condition
•Thorough Industrial Chain

21. Disadvantages & Suggestion:
•Low brand awareness
How to fix:
IV.Maintain good quality of products
V.Keep on doing publicity
•Not as competitive as state-run companies
How to fix:
•Change competition into cooperation.