This document provides results from the SiteEncore digital marketing program for various automotive dealerships across multiple regions from December 2010 to September 2011. It includes the number of impressions, clicks, and click-through rate for each dealer's campaign over specific time periods. Overall, the results show thousands of impressions and hundreds of clicks for each dealer, with click-through rates ranging from around 1% to over 7% for many campaigns.
GameStop is a large multinational video game and entertainment software retailer. It has over 6,600 stores worldwide across 17 countries, and was ranked #305 in the Fortune 500 and #70 in largest US retailers in 2014. GameStop offers games, consoles, gaming peripherals, and used games both through its online website and mobile app as well as its large network of retail outlets. It provides a loyalty program called PowerUp Rewards that offers members points for purchases that can be redeemed for rewards.
Leveraging Reviews to Impact the Bottom LineCars.com
Leverage Reviews to Impact the Bottom Line is a presentation about how online reviews can financially impact car dealerships. It discusses how consumers who read reviews spend more time on sites and are more likely to contact dealers. Dealerships that effectively monitor, share, and respond to reviews while delivering good customer experiences and rewarding staff see increased sales and leads. The presentation emphasizes that a reputation-driven culture starting from leadership is important for maximizing the financial benefits of online reviews.
MICA Kilisut Harbor Restoration Project Presentation- January 20th, 2014Sarah Doyle
Presentation provided to Marrowstone Community by the North Olympic Salmon Coalition. The presentation provides and overview of the upcoming Kilisut Harbor Restoration Project.
The document discusses advertising banners on the CarSoup automotive website. It provides an overview of banner ad formats and placements available, and argues that banner ads are an effective way for dealers to build brand awareness among potential car buyers researching vehicles online. Regular banner ad campaigns are presented as important for dealers to achieve "top of mind awareness" and get their "unfair share of the marketplace".
The document thanks local businesses and individuals for donating items and services to their fundraising gala for a new information centre at the local library. It lists the names of over a dozen donors and volunteers who helped make the fundraising event possible and thanks the community for their generous donations.
Canyon Leaping is a strategic planning process that has teams formulate strategies from the perspective of a successful future vision, rather than from their current position. The process involves teams vividly painting a shared vision of success for key stakeholders from the "vision side" of a canyon. They then plan backwards to identify the "big ideas" and changes that helped achieve this vision. A one-day Canyon Leaping session uses facilitation tools to help teams rapidly build consensus on a shared vision and action plan.
I like playing soccer, eating pizza and drinking soda, watching movies, using computers, and playing games. My favorite soccer team is Spain and my favorite sports are soccer, football, and hockey, though soccer is my absolute favorite.
GameStop is a large multinational video game and entertainment software retailer. It has over 6,600 stores worldwide across 17 countries, and was ranked #305 in the Fortune 500 and #70 in largest US retailers in 2014. GameStop offers games, consoles, gaming peripherals, and used games both through its online website and mobile app as well as its large network of retail outlets. It provides a loyalty program called PowerUp Rewards that offers members points for purchases that can be redeemed for rewards.
Leveraging Reviews to Impact the Bottom LineCars.com
Leverage Reviews to Impact the Bottom Line is a presentation about how online reviews can financially impact car dealerships. It discusses how consumers who read reviews spend more time on sites and are more likely to contact dealers. Dealerships that effectively monitor, share, and respond to reviews while delivering good customer experiences and rewarding staff see increased sales and leads. The presentation emphasizes that a reputation-driven culture starting from leadership is important for maximizing the financial benefits of online reviews.
MICA Kilisut Harbor Restoration Project Presentation- January 20th, 2014Sarah Doyle
Presentation provided to Marrowstone Community by the North Olympic Salmon Coalition. The presentation provides and overview of the upcoming Kilisut Harbor Restoration Project.
The document discusses advertising banners on the CarSoup automotive website. It provides an overview of banner ad formats and placements available, and argues that banner ads are an effective way for dealers to build brand awareness among potential car buyers researching vehicles online. Regular banner ad campaigns are presented as important for dealers to achieve "top of mind awareness" and get their "unfair share of the marketplace".
The document thanks local businesses and individuals for donating items and services to their fundraising gala for a new information centre at the local library. It lists the names of over a dozen donors and volunteers who helped make the fundraising event possible and thanks the community for their generous donations.
Canyon Leaping is a strategic planning process that has teams formulate strategies from the perspective of a successful future vision, rather than from their current position. The process involves teams vividly painting a shared vision of success for key stakeholders from the "vision side" of a canyon. They then plan backwards to identify the "big ideas" and changes that helped achieve this vision. A one-day Canyon Leaping session uses facilitation tools to help teams rapidly build consensus on a shared vision and action plan.
I like playing soccer, eating pizza and drinking soda, watching movies, using computers, and playing games. My favorite soccer team is Spain and my favorite sports are soccer, football, and hockey, though soccer is my absolute favorite.
Este documento presenta 10 principios para el uso responsable y respetuoso de las tecnologías de la información y la comunicación (TIC). Los principios incluyen respetar los derechos de los demás, ejercer la libertad de manera responsable, proteger la privacidad e identidad propia y ajena, denunciar delitos cibernéticos y no promover actividades ilegales o dañinas a través de las TIC.
The proposal is to create a mountain bike skills park at Mountain View Elementary School for riders aged 7-16. The park would include rolls, logs, bridges, berms and dirt jumps to help riders build skills. It would be constructed with quality materials and landscaping for a long-lasting, forest-like setting with low maintenance. The park would be a community asset and tie into the YMCA and Recyclery programs. Volunteers are needed to help with donations, clearing, and construction. The project organizers will follow IMBA's guidelines for developing bike skills parks, including addressing safety, design, maintenance, training builders, including progression of elements, and planning for growth.
Este documento presenta el proyecto de tesis para optar el título de arquitecto de Julio César Mendoza Chino. Propone la creación de un albergue turístico campestre en Pocollay, Tacna para recuperar el turismo en la zona. Incluye una introducción sobre la necesidad del proyecto, objetivos de diseñar un espacio que satisfaga las necesidades de los usuarios ofreciendo alojamiento, comida y recreación. También presenta el índice y los primeros capítulos sobre el contexto y definición del
This document provides an overview of facilitating virtual teams using the Virtual WINs platform. It discusses how Virtual WINs enables facilitated collaboration and decision making for virtual teams. It highlights lessons learned from various case studies where Virtual WINs has been used to replace face-to-face meetings and reduce project timelines. The document also outlines the evolution of collaboration technologies over the past 25 years and how Virtual WINs builds on these to support asynchronous and simultaneous participation for virtual teams.
The document provides instructions for mapping processes using Virtual WINs facilitation tools. It outlines setting up activities such as identifying and evaluating risks, detailing top risks, action planning, and evaluating the process. The mapping guide demonstrates adding different activity types, setting attributes like anonymity and permissions, and using the clipboard to copy in templates and lists from other sources to structure the workflow.
2014 - The Year Of Purposeful Marketing. Practical, solution based marketing with purpose. No more buzz words - just action. It all starts here with a two step guide to see you through and make sure you're clear in your quest to make a difference to your audience.
Sports Marketing - How The Moments Can Make You MatterJason Barrett
Sports marketing - its all about moments, moments in sport, moments you create, moments you share - this presentation shows how the moments can be leveraged in todays modern attention demand world of online marketing.
If you like this please check out my other presentations on slidshare or just hit like, leave a comment or feel free to share.
Right Service, Right Price. Right Opportunity. Make an investment in your future with a Meineke franchise. A trusted brand name that's recognized by over 92% of Americans. Meineke has been a strong presence in the market for over 30 years and supplies a proven business system to nearly 900 franchisees. Why Choose the Auto Repair Industry? The automotive aftermarket is huge! Annual sales in North America are nearly $193 BILLION dollars... and growing! Plus, people are keeping their cars longer, and that increases opportunities for repair and maintenance. You don’t need automotive experience – just a passion for cars. Join Meineke To Take Advantage Of: Exceptional Brand Recognition, Growth-Focused Business Model, Comprehensive Advertising Program, Nationally Recognized Spokesperson, In-Depth Market Analysis, Site Location Assistance, Protected Territories, Extensive Training & Ongoing Support.
The Loop is a one-stop-shop that aids brands in streamlining their content workflow by devising strategies, developing assets, distributing content, and amplifying it to increase brand awareness. As pioneers in the auto industry, The Loop's team has deep expertise across the sector. They understand all stakeholders in the car buying journey. The Loop can enable an integrated ecosystem between new and used cars by connecting users through the phases of discovery, purchase, usage, and trade-ins.
Guerilla Marketing for Automotive RetailersRalph Paglia
Ralph Paglia presented guerrilla marketing and competitive conquest advertising strategies that some dealers use to take customers away from competitors. These include techniques like bidding on competitors' keywords in Google, using dealer websites to redirect to their own sites, and targeting "weaker" competitors. Some tactics are controversial or banned in some places. Attendees learned online tools and techniques to analyze competitors' keyword bids, budgets, and ways to select targets from the local dealer herd.
Ralph Paglia presents guerrilla marketing and competitive conquest advertising strategies that some dealers use to take market share from competitors. These include learning how competitors advertise online to target their keywords and budgets, and using association websites to divert customers to their own sites. Some tactics are controversial and banned in some countries. Attendees will learn online tools and techniques to analyze competitors' keyword bidding and budgets, and strategies to target the "weakest" dealer in their market.
Automotive Guerilla Marketing by Ralph PagliaRalph Paglia
Ralph Paglia presents guerrilla marketing and competitive conquest advertising strategies that some dealers use to take market share from competitors. These include learning how competitors advertise online to divert their traffic, using dealer association websites to take customers, and selecting the "weakest" competitor to target. The techniques discussed could risk legal or professional issues if improperly applied. The document provides examples of how one dealer implemented online campaigns and microsites that generated thousands of leads and hundreds of vehicle sales over 10 months.
Rescuing Auto Dealership Service Profits Through Trust and Price TransparencyCars.com
This document summarizes key points from a presentation about opportunities for car dealerships to increase profits through their service departments. It notes that the average age of vehicles is over 11 years old, most dealer profits previously came from service/parts, and 86% of vehicles are now out of warranty. It recommends that dealers remind customers about certified technicians and OEM parts, provide price transparency, and utilize online reviews to build trust. The document also stresses the need for dealers to increase their digital presence and online service content to connect with customers performing online research.
The document proposes a new pricing strategy for Autotrader to increase revenues by segmenting dealers into three tiers based on their needs - high value, medium value, and low value. It recommends implementing a 3-tier menu pricing model where each tier focuses on leads, clicks, or views. Adopting this new segmentation and pricing approach is projected to increase Autotrader's revenues by over $380 million or 29%. Key elements of the strategy include tailoring value propositions, engaging sales teams to help dealers select relevant packages, and continuing to improve the platform's value for dealers over the long term.
This document discusses how the internet has disrupted the automotive industry by shifting consumer research and purchasing online. It proposes that using a "perfect assistant" for lead follow-up, customer outreach, and accountability can optimize marketing costs, enhance customer experience, and increase profits. The assistant would provide 24/7 personalized and persistent communication to maximize lead engagement and showroom appointments. Case studies show dealerships increasing sales, engagement rates, and monthly profits through this approach.
Key CRO Metrics to Analyze for Successful Landing PagesHanapin Marketing
The webinar discusses key CRO metrics to analyze for successful landing pages, including bounce rate, exit rate, average time on page, pages per session, session duration, and conversion rate. It covers analyzing metrics by demographics, new vs. returning users, device type, page speed, and specific landing pages. The goal is to understand audience behavior and determine where to focus optimizations by finding problems in the data and testing hypotheses.
The Boulder Group’s Research Department has released a new research report providing comprehensive numbers and analysis of the recent activity in the National Net Lease Auto Parts Market.
The document discusses strategies for increasing website return on investment (ROI) through search engine optimization, social media marketing, paid search marketing, conversion enhancements, and link building. It provides examples of top search engine ranks achieved for various business types and analyzes website traffic sources and user behavior through metrics like bounce rates, time on site, and step-by-step conversions. Recommendations are given to drive traffic, increase conversions, adjust pricing and offerings, and implement an integrated online marketing strategy with analytics.
Paul Accinno – Traditional vs Digital AdvertisingSean Bradley
During this session we will focus on 3 key areas of developing a marketing plan.
1. How to develop an integrated marketing budget.
2. How to evaluate traditional and digital media
3. How to create impact with your marketing plan
We find that many dealers struggle with these 3 key steps mainly due to constantly increasing media options they face. In step one we discuss the fundamentals of creating a media budget that is appropriate…
• For Your Dealership size
• For Your Brand
• For Your Location and Market Size
Next we discuss how to evaluate traditional and digital media from a tactical standpoint including…
• What is the Function of Each
• How to measure audience delivery
• How to measure conversions
Finally we determine the proper mix of….
• Brand Advertising,
• Promotional Activity and
• Lower funnel marketing
Data Is Coming - Introduction To Google AnalyticsAaron Watters
Aaron Watters from Leadhub introduces some advanced metrics available in Google Analytics. Google Analytics offers advanced segments and reporting that most business owners do not use. This presentation was used as a, "wet your whistle" conversation to encourage business owners to get more out of their Google Analytics data.
The 10th Dhaka Motor Show will take place from April 9-11, 2015 at the International Convention City in Dhaka, Bangladesh. The annual event showcases automobiles and auto components from around the world. In previous years, the motor show has seen rising vehicle sales and launches of new models from brands like Hyundai, Mercedes, and Toyota. The 2015 event will feature the latest vehicles and technologies over three days for both trade professionals and the general public.
Over 1,500 dealers and 78 of the top 100 auto groups have become EARLY ADOPTERS and joined the "perfect" paradigm shift. Find out how you can grow your market share without growing your advertising budget and increase your showroom appointments up to 30% or more.
Este documento presenta 10 principios para el uso responsable y respetuoso de las tecnologías de la información y la comunicación (TIC). Los principios incluyen respetar los derechos de los demás, ejercer la libertad de manera responsable, proteger la privacidad e identidad propia y ajena, denunciar delitos cibernéticos y no promover actividades ilegales o dañinas a través de las TIC.
The proposal is to create a mountain bike skills park at Mountain View Elementary School for riders aged 7-16. The park would include rolls, logs, bridges, berms and dirt jumps to help riders build skills. It would be constructed with quality materials and landscaping for a long-lasting, forest-like setting with low maintenance. The park would be a community asset and tie into the YMCA and Recyclery programs. Volunteers are needed to help with donations, clearing, and construction. The project organizers will follow IMBA's guidelines for developing bike skills parks, including addressing safety, design, maintenance, training builders, including progression of elements, and planning for growth.
Este documento presenta el proyecto de tesis para optar el título de arquitecto de Julio César Mendoza Chino. Propone la creación de un albergue turístico campestre en Pocollay, Tacna para recuperar el turismo en la zona. Incluye una introducción sobre la necesidad del proyecto, objetivos de diseñar un espacio que satisfaga las necesidades de los usuarios ofreciendo alojamiento, comida y recreación. También presenta el índice y los primeros capítulos sobre el contexto y definición del
This document provides an overview of facilitating virtual teams using the Virtual WINs platform. It discusses how Virtual WINs enables facilitated collaboration and decision making for virtual teams. It highlights lessons learned from various case studies where Virtual WINs has been used to replace face-to-face meetings and reduce project timelines. The document also outlines the evolution of collaboration technologies over the past 25 years and how Virtual WINs builds on these to support asynchronous and simultaneous participation for virtual teams.
The document provides instructions for mapping processes using Virtual WINs facilitation tools. It outlines setting up activities such as identifying and evaluating risks, detailing top risks, action planning, and evaluating the process. The mapping guide demonstrates adding different activity types, setting attributes like anonymity and permissions, and using the clipboard to copy in templates and lists from other sources to structure the workflow.
2014 - The Year Of Purposeful Marketing. Practical, solution based marketing with purpose. No more buzz words - just action. It all starts here with a two step guide to see you through and make sure you're clear in your quest to make a difference to your audience.
Sports Marketing - How The Moments Can Make You MatterJason Barrett
Sports marketing - its all about moments, moments in sport, moments you create, moments you share - this presentation shows how the moments can be leveraged in todays modern attention demand world of online marketing.
If you like this please check out my other presentations on slidshare or just hit like, leave a comment or feel free to share.
Right Service, Right Price. Right Opportunity. Make an investment in your future with a Meineke franchise. A trusted brand name that's recognized by over 92% of Americans. Meineke has been a strong presence in the market for over 30 years and supplies a proven business system to nearly 900 franchisees. Why Choose the Auto Repair Industry? The automotive aftermarket is huge! Annual sales in North America are nearly $193 BILLION dollars... and growing! Plus, people are keeping their cars longer, and that increases opportunities for repair and maintenance. You don’t need automotive experience – just a passion for cars. Join Meineke To Take Advantage Of: Exceptional Brand Recognition, Growth-Focused Business Model, Comprehensive Advertising Program, Nationally Recognized Spokesperson, In-Depth Market Analysis, Site Location Assistance, Protected Territories, Extensive Training & Ongoing Support.
The Loop is a one-stop-shop that aids brands in streamlining their content workflow by devising strategies, developing assets, distributing content, and amplifying it to increase brand awareness. As pioneers in the auto industry, The Loop's team has deep expertise across the sector. They understand all stakeholders in the car buying journey. The Loop can enable an integrated ecosystem between new and used cars by connecting users through the phases of discovery, purchase, usage, and trade-ins.
Guerilla Marketing for Automotive RetailersRalph Paglia
Ralph Paglia presented guerrilla marketing and competitive conquest advertising strategies that some dealers use to take customers away from competitors. These include techniques like bidding on competitors' keywords in Google, using dealer websites to redirect to their own sites, and targeting "weaker" competitors. Some tactics are controversial or banned in some places. Attendees learned online tools and techniques to analyze competitors' keyword bids, budgets, and ways to select targets from the local dealer herd.
Ralph Paglia presents guerrilla marketing and competitive conquest advertising strategies that some dealers use to take market share from competitors. These include learning how competitors advertise online to target their keywords and budgets, and using association websites to divert customers to their own sites. Some tactics are controversial and banned in some countries. Attendees will learn online tools and techniques to analyze competitors' keyword bidding and budgets, and strategies to target the "weakest" dealer in their market.
Automotive Guerilla Marketing by Ralph PagliaRalph Paglia
Ralph Paglia presents guerrilla marketing and competitive conquest advertising strategies that some dealers use to take market share from competitors. These include learning how competitors advertise online to divert their traffic, using dealer association websites to take customers, and selecting the "weakest" competitor to target. The techniques discussed could risk legal or professional issues if improperly applied. The document provides examples of how one dealer implemented online campaigns and microsites that generated thousands of leads and hundreds of vehicle sales over 10 months.
Rescuing Auto Dealership Service Profits Through Trust and Price TransparencyCars.com
This document summarizes key points from a presentation about opportunities for car dealerships to increase profits through their service departments. It notes that the average age of vehicles is over 11 years old, most dealer profits previously came from service/parts, and 86% of vehicles are now out of warranty. It recommends that dealers remind customers about certified technicians and OEM parts, provide price transparency, and utilize online reviews to build trust. The document also stresses the need for dealers to increase their digital presence and online service content to connect with customers performing online research.
The document proposes a new pricing strategy for Autotrader to increase revenues by segmenting dealers into three tiers based on their needs - high value, medium value, and low value. It recommends implementing a 3-tier menu pricing model where each tier focuses on leads, clicks, or views. Adopting this new segmentation and pricing approach is projected to increase Autotrader's revenues by over $380 million or 29%. Key elements of the strategy include tailoring value propositions, engaging sales teams to help dealers select relevant packages, and continuing to improve the platform's value for dealers over the long term.
This document discusses how the internet has disrupted the automotive industry by shifting consumer research and purchasing online. It proposes that using a "perfect assistant" for lead follow-up, customer outreach, and accountability can optimize marketing costs, enhance customer experience, and increase profits. The assistant would provide 24/7 personalized and persistent communication to maximize lead engagement and showroom appointments. Case studies show dealerships increasing sales, engagement rates, and monthly profits through this approach.
Key CRO Metrics to Analyze for Successful Landing PagesHanapin Marketing
The webinar discusses key CRO metrics to analyze for successful landing pages, including bounce rate, exit rate, average time on page, pages per session, session duration, and conversion rate. It covers analyzing metrics by demographics, new vs. returning users, device type, page speed, and specific landing pages. The goal is to understand audience behavior and determine where to focus optimizations by finding problems in the data and testing hypotheses.
The Boulder Group’s Research Department has released a new research report providing comprehensive numbers and analysis of the recent activity in the National Net Lease Auto Parts Market.
The document discusses strategies for increasing website return on investment (ROI) through search engine optimization, social media marketing, paid search marketing, conversion enhancements, and link building. It provides examples of top search engine ranks achieved for various business types and analyzes website traffic sources and user behavior through metrics like bounce rates, time on site, and step-by-step conversions. Recommendations are given to drive traffic, increase conversions, adjust pricing and offerings, and implement an integrated online marketing strategy with analytics.
Paul Accinno – Traditional vs Digital AdvertisingSean Bradley
During this session we will focus on 3 key areas of developing a marketing plan.
1. How to develop an integrated marketing budget.
2. How to evaluate traditional and digital media
3. How to create impact with your marketing plan
We find that many dealers struggle with these 3 key steps mainly due to constantly increasing media options they face. In step one we discuss the fundamentals of creating a media budget that is appropriate…
• For Your Dealership size
• For Your Brand
• For Your Location and Market Size
Next we discuss how to evaluate traditional and digital media from a tactical standpoint including…
• What is the Function of Each
• How to measure audience delivery
• How to measure conversions
Finally we determine the proper mix of….
• Brand Advertising,
• Promotional Activity and
• Lower funnel marketing
Data Is Coming - Introduction To Google AnalyticsAaron Watters
Aaron Watters from Leadhub introduces some advanced metrics available in Google Analytics. Google Analytics offers advanced segments and reporting that most business owners do not use. This presentation was used as a, "wet your whistle" conversation to encourage business owners to get more out of their Google Analytics data.
The 10th Dhaka Motor Show will take place from April 9-11, 2015 at the International Convention City in Dhaka, Bangladesh. The annual event showcases automobiles and auto components from around the world. In previous years, the motor show has seen rising vehicle sales and launches of new models from brands like Hyundai, Mercedes, and Toyota. The 2015 event will feature the latest vehicles and technologies over three days for both trade professionals and the general public.
Over 1,500 dealers and 78 of the top 100 auto groups have become EARLY ADOPTERS and joined the "perfect" paradigm shift. Find out how you can grow your market share without growing your advertising budget and increase your showroom appointments up to 30% or more.
This document outlines an integrated marketing campaign for Tesla Motors' Model S electric luxury vehicle. The campaign utilizes multiple channels including print, television, online display, search, social media, and outdoor advertising. The objectives are to generate awareness of Tesla as a premium brand and drive traffic to their website. Key targets are affluent consumers interested in luxury and environmentally friendly vehicles. Impression and response metrics such as click-through rates will be used to measure campaign success. The total proposed budget across all channels is $21,963,630.
IS20G11 - Closing the Trust Gap in the Trade-In Process - Kerri WiseSean Bradley
Despite the efforts of many good dealers, a significant trust-gap still exists when it comes to the dealership appraisal process. In fact, recent research shows only 31% of consumers trust the trade-in value provided by the dealership. This session will explore how transparency in the appraisal process can help you build consumer confidence, acquire more vehicles, and improve your bottom line.
AJ LeBlanc – 12 Month Dealer Case Study for Video SEO And Video PreRollSean Bradley
This 12-month case study summarizes the results of Rick Case Honda's video pre-roll and video SEO conquest strategies in Miami, Florida over 12 months. The video pre-roll strategy involved targeting 3.6 million impressions to auto intenders in Miami, achieving a reach of 411,744 people with an average frequency of 11 views. This resulted in 50,761 total clicks over 12 months at a cost of $1.42 per click. The video SEO conquest strategy involved creating informational videos comparing Honda models to similar Toyota models. This resulted in Rick Case Honda organically outranking local Toyota dealers for relevant search terms, leading to a 688% increase in monthly Toyota trades completed by Rick Case
How Lead Loyal are Women Car Buyers? And why it's important to care
In this session, Scott Pechstein, VP of Sales and lead trainer for Autobytel Inc., highlights the buying motivations of today?s women car buyers and tips to help retailers improve lead loyalty, enhance customer service, and ultimately sell more cars to women consumers.
Ride and Drives: Get Your Community Going Electric by Steven AlamanForth
Ride and drives are effective events for increasing electric vehicle awareness and adoption in communities with low EV penetration. They provide a hands-on experience for consumers and insight into how to grow the EV industry. Successful ride and drives require planning partnerships, marketing, and ensuring a positive experience for participants. The document provides guidance on organizing ride and drive logistics, developing audience-specific messaging, and optimizing the consumer experience.
Charging Fueling & Infrastructure (CFI) Program Resources by Cat PleinForth
Cat Plein, Development & Communications Director of Forth, gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
EV Charging at MFH Properties by Whitaker JamiesonForth
Whitaker Jamieson, Senior Specialist at Forth, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Real-time driver monitoring is one of the easiest ways to make fleet management efficient as well as seamless. Connected vehicle solutions such as fleet GPS trackers and associated software help businesses in several ways. Refer to the post below for more details.
Charging and Fueling Infrastructure Grant: Round 2 by Brandt HertensteinForth
Brandt Hertenstein, Program Manager of the Electrification Coalition gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitForth
Vanessa Warheit, Co-Founder of EV Charging for All, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Top-Quality AC Service for Mini Cooper Optimal Cooling PerformanceMotor Haus
Ensure your Mini Cooper stays cool and comfortable with our top-quality AC service. Our expert technicians provide comprehensive maintenance, repairs, and performance optimization, guaranteeing reliable cooling and peak efficiency. Trust us for quick, professional service that keeps your Mini Cooper's air conditioning system in top condition, ensuring a pleasant driving experience year-round.
2. SiteEncore
• Extremely limited opportunity
• Link to specially designed landing
page or to dealer’s web site
• Reaches 100% of users that come to
CarSoup.com
• ALL in-market shoppers – NO waste!
• Extremely cost effective
• Capture the consumer’s attention
before they move on
• Exclusivity – only one dealer served
• Beats Pop-Up blockers
21. Walser Auto Group
Auto Show Event 3.12.11 – 3.20.11
Impressions: 99,906
Clicks: 4,895
CTR: 4.90%
Luther Auto Group
2.15.11 – 2.21.11
Impressions: 81,026
Clicks: 4,287
CTR: 5.29%
23. Walser Auto Group
Year End Event 12.24.10 – 1.2.11
Impressions: 73,333
Clicks: 4,817
CTR: 6.57%
Luther Auto Group
5.25.11-5.31.11
Impressions: 47,915
Clicks: 3,770
CTR: 7.87%
65. Luther Auto Make Good Campaign
6.1.11-6.15.11
Impressions: 8,060
Clicks: 310
CTR: 3.85%
66. Summary
• Relevance is key
• The more attractive and broad-scope the offer, the better response
• Mass appeal garners greater activity
• “GM program” vs local dealer program
• Walser Group vs Luther Hyundai
• Keep ad simple
• Uncluttered ads get best response
• Length of flight had little or no bearing on results
• Additional notes:
• Don’t use phone numbers
• Research proved they’re irrelevant. Shoppers didn’t call.
• You want shopper to click-through to your site
• You need a positive payoff for the user.
• SiteEncore and landing page on your site need same message.
• Your landing page must provide shopper with information they
seek.
Editor's Notes
“Beats Pop-Up Blockers”Site Encore’s technology is a patented technology that is able to “beat” pop-up blockers because it’s essentially telling the browser to pop another window (similar to clicking a link that opens a new window) rather than being served as an ad.We ran a test for 2 weeks in Milwaukee to confirm this fact and to create an internal case study looking at how many standard ad pop-unders are actually blocked by web browsers now. We found that the impressions served through DART served only 16% of the available impressions, meaning that browsers are able to now block 84% of the pop-unders that should have served in Milwaukee during this time period. Click-thru rate was still the same, showing that the pop-under as we’re currently serving it is still effective and is not bothering our users, even thought most browsers block pop-unders by lumping this technology in with pop-ups.
Before we jump into specific pop-under results, we want you to know that we think it’s important that you personally recap the results of your dealers’ pop-under. Not only will it allow you to get better person feedback, it will serve as an opportunity to resell and upsell the dealer. In addition, we highly recommend you focus your discussion on the results not clicks or click thru rates. Please use this as a teaching moment and take another step toward being perceived as a trusted business advisor versus a regular visitor. Recent trade pubs continue to show that clicks and CTRs are not at all good judgments to solely judge a banner campaign’s results (pop-unders fall into the banner campaign category). Expert upon expert agrees that such ads must be judged by the overall campaign and are primarily thought of as additional branding tools. It’s really about the messaging, and that message must be RELEVANT to be successful. Brand building on a site serving almost entirely to in-market shoppers is the most efficient and scalable way to create demand for your brand. Please use this document as a reference to compare your campaign results to previous campaigns with the intention to find potential improvements for future campaigns. That being said, we have ordered the pop-under campaigns from the Twin Cities in order of “performance” in an effort to categorize the components that made one campaign more “successful” than another. Note that in the Twin Cities all campaigns have sent over 1,500 customers linking through to the link provided for the campaign. Nationwide on average a dealer website generates 1,920 unique users per month. That’s probably a little low most Twin Cities dealers, but even if your dealer is generating 10,000 UU per month, sending an additional 1,500+ users to their site is HUGE. Ask the dealer how this compares to the traffic they get from other mediums. Is there another medium out there that drives this kind of incremental traffic for the rate we are charging?
Dodge of Burnsville produced “average” to “low” results on our CTR scale, but they were hugely happy with how successful this campaign was in selling vehicles. Ask Mike Skillrud for details.
Dodge of Burnsville produced “average” to “low” results on our CTR scale, but they were hugely happy with how successful this campaign was in selling vehicles. Ask Mike Skillrud for details.
Dodge of Burnsville produced “average” to “low” results on our CTR scale, but they were hugely happy with how successful this campaign was in selling vehicles. Ask Mike Skillrud for details.
Dodge of Burnsville produced “average” to “low” results on our CTR scale, but they were hugely happy with how successful this campaign was in selling vehicles. Ask Mike Skillrud for details.
Dodge of Burnsville produced “average” to “low” results on our CTR scale, but they were hugely happy with how successful this campaign was in selling vehicles. Ask Mike Skillrud for details.
Dodge of Burnsville produced “average” to “low” results on our CTR scale, but they were hugely happy with how successful this campaign was in selling vehicles. Ask Mike Skillrud for details.
The success of these campaigns speaks to their broader appeal. It’s not surprising at all that there is a broader range of people interested in vehicles from a mega group with multiple dealerships and makes vs. a one rooftop dealer.
The success of these campaigns speaks to their broader appeal. It’s not surprising at all that there is a broader range of people interested in vehicles from a mega group with multiple dealerships and makes vs. a one rooftop dealer.
Even though these dealers may have less inventory, their performance has proven to be quite solid.
As we move forward, remember that Ryan Earp is here to provide insight and assistance in selling, but he won’t be producing or processing the campaign. The Account Manager who sold the campaign will need to create the job workbook, work with the RSM and directly with Janene to get it done. Again, the purpose of this resource is to provide a working document for you to keep with you and to help us continue to create stronger campaigns. We will continue to update this document on a regular basis.