The document outlines the UK's plans to leverage the 2012 London Olympics to promote international business and investment opportunities, including hosting business summits and showcasing UK industries and innovations to a global audience of billions, with the goal of generating £1 billion for UK businesses and securing long-term economic growth through increased exports and foreign direct investment.

1. Sir Alan Collins
Managing Director, Olympic Legacy
UK Trade & Investment
MA DE IN HOLLA ND

2. LONDON 2012: DELIVERING INTERNATIONAL
BUSINESS LEGACY

3. Delivering International Business
Legacy
‘Economic gold at time of economic need’
Global networking, showcasing and business opportunities
Return on the investment – economic growth
Exports and Investment

4. Delivering International Business
Legacy
Once in a lifetime
opportunity to
showcase the UK
Global audience of 4
billion
120 Heads of State
Half million extra
visitors

5. Global Sports Projects HVO
• FIFA World Cup 2014 Brazil
(£984 m)
• Sochi 2014 Winter Olympics
(£788m)
• Rio 2016 Summer Olympics
(£1.5 b)
• FIFA World Cup 2018 Russia
(£1.3b)
Sochi 2014 Master plan main view - Populous
• FIFA World Cup 2022 Qatar
(£6.4b)
Showcasing UK Expertise
On time on budget

6. UK Suppliers Directory
‘Springboard to Success’
408 UK suppliers to major
events
Promoting UK capability &
expertise to international
buyers
www.springboardtosuccess.co.uk

7. CompeteFor
• Procurement portal for
London 2012 contracts
• UKTI converting overseas
interest in 2012 into
investment potential
• Helping to drive the
investment pipeline and
targets
www.competefor.com

8. British Business Club
www.britishbusinessclub.org

9. UK Innovation Showcase ‘Imagine’
• Imagine
Great Ideas Made Real
• Modular digital
showcase highlighting
key innovations from
priority sectors
• Launch April 2012
• Use at Diamond Jubilee
and Olympics

10. Olympic Park Legacy Company
Investment opportunity
• Broadcast centre 80k m sq
• Family neighbourhoods
• Mixed use business district
• 10 new rail lines
• ArcelorMittal Orbit

11. Pre-Games Training Camps
Connectivity: regional
showcasing
China – Leeds
Japan – Loughborough
USA – Birmingham
Finland / Iceland – Stoke
Mandeville
S Korea – Brunel University

12. Torch Relay
Connectivity: regional
showcasing
Torch arrives: 19 May 2012
Sponsors: Coca Cola, Lloyds,
Samsung
70 days around the British Isles
from: Lands End – Shetland -
Londonderry – Dover – London and
everywhere in between

13. Industry specific events
Soccerex 2011 Rio Sport Accord
Conference &
Exhibition, Canada 2012

14. ODA Learning Legacy Programme
Showcasing UK expertise
• Lessons learned from the
London 2012 construction
project
• UKTI and Knowledge Transfer
Network develop ICT strand
of learning legacy
programme
• Techworld launch – 16th Nov
11 of the IET publication ICT
enabling the Games

15. Games Time Programme
British Business Embassy – Lancaster House
• Global Investment
Conference 26 July
• Global Business
Summits
• Investor Programme
• Country days – China,
Brazil
• Paralympic – Global
Sports Projects,
Infrastructure and
Inclusion Summit

16. T H E G L O B A L B U S IN E S S S U M M IT P R O G R A M M E - O L YM P IC S
A dva nc e
d
E n g in e e
C r e a t iv e
L if e S c i e n c e s r in g
S e r v ic e s C r e a t iv e
T h e G lo b a l A u to m o t
C o nte nt T r a n s la t io n a l iv e
In v e s t m e n t A d v e r t is in g
M e d ic in e Ae ros pa
C o nfe r e nc e M e d ia F a s h io n , R e t a il
D e s ig n G a m e s , M u s ic R to D
ce
Partnership opportunities A r c h it e c t u r e T V , F ilm , B r a z il
E-Health
for investments globally p u b lis h in g Assistive Living UK Advanced B u s in e
and into the UK Building global brands Engineering ss Day
Commercial Creativity Non Communicable
Designing tomorrow today Excellence
Diseases
- Conference at British Training & Education
Business Embassy - Evening reception at a
central London venue
E ne rg y (a )
- Evening reception at one of
the R oyal P alaces The Journey to
Smart Energy:
inward investment R e ta i
l
Food
&
D r in k
25 26 27 29 30 August 1 2 4 5 6 7 8 9 10 11 12
July 28 31 3
A n g lo - U S Educ a t E ne rg y (b) In f r a s t r u c t u r
C h in a F in a n c in g io n e G lo b a l
B u s in e s In n o v a t io n & The Journey to Urb a n re ne w a l S p o rts
IC T
S k ills Smart Energy: R a il, A ir p o r t s B r e a k fa s t
s Day S y m p o s iu m Te c h
international trade & Wa te r Delivering a
Investment in innovative T e le c o m
F a s te r, In t e r n e t Business Legacy
businesses Sustainable Cities –
H ig h e r , from Sporting
- C onference and visit to S tro n g e ICT technology Future of Sustainable Events
innovation cluster r enabling the Games Living
- E vening reception at B ritish
B usiness E mbassy The
Productivity
of Learning

17. T H E G L O B A L B U S IN E S S S U M M IT P R O G R A M M E - P A R A L YM P IC S
L if e S c ie n c e s G lo b a l S p o r t in g P r o je c t s In c lu s io n & A c c e s s ib ilit y
S u m m it
C h a lle n g e s in d e liv e r in g I n a s s o c ia t io n wit h t h e
• Living Life to the Full G lo b a l S p o r t s E v e n t s I n t e r n a t io n a l P a r a l y mp ic C o
•Rehabilitation mmit t e e
•Assisted Living
• Sustainable Architecture in Sport
•Temporary Infrastructure
A c c e s s ib ilit y
• Innovation in Sports Marketing & Sponsorship
• Designing Safety & Security
Showcasing London 2012 accessible infrastructure and
highlighting UK capability
Audience will include companies, local authorities,
National Paralympics Organising Committees. Host
and bid cities
Presentations by Sochi 2014 and Rio 2016 on
preparations to make their Games more inclusive and
accessible
Wed Thu & Fri
Mon
03 05 06 - 07
September

18. Our Ambition
“ This summer's Olympics will put the eyes of the
world on Britain as we host not just an
unparalleled sporting spectacle, but also a chance
for companies from across the globe to interact
and do business here in the UK…
….We are working hard to make sure the
whole country can seize this once in a generation
opportunity.
We expect these events to generate at least £1bn
for British businesses and they are vital to our
efforts to secure a long-term return to sustainable
growth.”
David Cameron

19. LONDON 2012: DELIVERING INTERNATIONAL
BUSINESS LEGACY

20. Dorrie Eilers
Director
Neptunus
MA DE IN HOLLA ND