Keventer Fresh aims to penetrate the retail markets of Siliguri and Jalpaiguri by finding brand feasibility, analyzing competitors, conducting market surveys, and exploring secondary selling opportunities. The document discusses Keventer's history and products, identifies competitors in the frozen foods sector led by Yummiez with 55% market share, and outlines observations and learnings from the market survey related to distribution, delivery, staffing, sales approaches, and customer retention.