Presentation for the Strategic Dialogue on the Future of Agriculture, Brussel...
RM SEM1
1. Prepered by Guide by
Thummar Vivek Prof.,Jay prakash sir
147110592126
Tiwari Jay prakash
147110592127
Parul Institute of Management & Research
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2. 2
No Page No
1 Introduction 3
2 Feature of eartiga car 4
3 Customer satisfaction 5
4 purpose 6
5 Objective 7
6 Limitation of the study 9
7 conclusion 11
8 Questionnaire 12
3. It was launched on 12 April 2012 in India.on 22 April 2012
in Indonesia. maruti Suzuki.
It competes with the Toyota Innova, Mahindra Xylo, Tata Sumo
Grande, Toyota Avanza and Nissan Grand Livina. This car is powered
by K-series 1.4 litre petrol engine.
A diesel version of this car is powered by Fiat's 1.3
litre Multijet engine.
The car is based on extended Suzuki Swift platform. This
means that the Ertiga the first in India.
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4. FEATURE OF EARTIGA CAR
1 SPACE
Luv is to have enough space.
2 VERSATILITY
Luv sets new standards. Versatility at its best.
3 SEATING
Luv conquers all. Flexi-seating for 7.
4 TYRE
15-inch wheels for superior stability.
Abs with ebd for controlled braking:-
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5. Customer satisfaction is a term frequently used in
marketing. It is a measure of how products and
services supplied by a company meet or surpass
customer expectation.
Customer satisfaction is defined as "the number of
customers, or percentage of total customers,
whose reported experience with a firm, its
products, or its services (ratings) exceeds specified
satisfaction goals."
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6. A business ideally is continually seeking feedback to improve
customer satisfaction.
"Customer satisfaction provides a leading indicator of
consumer purchase intentions and loyalty."
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7. To study about the customer satisfaction on the services
provided by the dealers.
To study the opinion of the customers regarding the
availability and cost of spare parts.
To study the opinion of the owners of cars regarding its
features like mileage, price, comfort etc.
To study the effect of advertisement on the customers to
promote the product..
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8. To study the customer satisfaction with
usage of their cars.
To study the information resources that the
customer using before purchasing the car.
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9. In this report, information written by me as per my limited
understanding concern project.
The sample size of 100 respondents is very small
compared to the population size.
The opinion given by respondents may be biased.
This research prepare in short period of time so, time
limit
The study was confined to Bardoli region only and
therefore the findings of the study cannot be extended to
other areas
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10. The opinion given by respondents may be
biased.
This research prepare in short period of
time so, time limit .
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11. The analyzing the data I can surely say that people’s brand
preference and satisfaction level toward Ertiga car is positive
and mostly people recommend other to use this car.
People not only influence only by internet but also by Friend
and relative, services and businessmen.
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12. Personal Information
Name: ______________ Contact no. _________
Address: _______________________
1. Gender
1) [ ] Male 2) [ ] Female
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13. 2. Income Group: [Monthly House Hold
income in rupees]
1) [ ] Rs.20, 000
2) [ ] Rs.30,000 – Rs.35, 000
3) [ ] Rs.40, 000 – Rs.50, 000
4) [ ] Above 50,000
3. Do you have an Ertiga car?
1) [ ] Yes 2) [ ] No
4. Are you satisfied with your vehicle mileage?
1) [ ] Yes 2) [ ] No
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14. 5. Which model of Ertiga car do you have?
1) [ ] Ertiga petrol LXI
2) [ ] Ertiga Diesel LDI
3) [ ] Ertiga petrol VXI
4) [ ] Ertiga Diesel VDI
5) [ ] Ertiga petrol ZXI
6) [ ] Ertiga Diesel ZDI
5. How do you feel when you drive Ertiga car?
1) [ ] Good 2) [ ] best
3) [ ] better 4) [ ] Poor
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