Syndicate 2 is comprised of 7 members from the MBA-ITB R45 program. The document discusses competitive advantage strategies such as lowering costs, advertising, and providing value-added services through innovative IT infrastructure. It analyzes the company's internal strengths and weaknesses as well as external opportunities and threats. Strategies proposed include acquiring innovative firms, expanding into new markets, pursuing joint ventures, improving R&D, and finding niche markets.

1. Syndicate 2
Angga Graharya Suherman
Hadriana
Jogi Eliot Primantoro
Marcia Lousie Mandagi
Rizky Ginardy
Sefta marisa Dwipasari Jn
MBA-ITB R45

2.  Cutting Price
 Advertising

3.  Capability in advanced (and continuing
improving) innovative information technology
(IT) infrastructure and systems
 Value-added services

4. Competitive Advantage
Lower Cost Differentiation
Target
Broad
Competitive Scope
Cost Leadership Differentiation
Narrow
Target
Cost Focus Differentiation Focus
 To be the worldwide leader
telcom service provider

5. Strengths (S) Weaknesses (W)
(S1) Strong cash flow (W1) Lack of feasibility of a
Internal Factors (S2) Singapore's Top Ten Brands universal set-top box
(IFAS) 2009 - ranked number 6 (W2) Lack of contents for local pay
(S3) Exclusive contract with Apple TV market
2008
(S4) Right to broadcast the next
External Factor three seasons of the English
(EFAS) Premier League (EPL)
Opportunities (O) SO Strategies WO Strategies
(O1) Global opportunities in (1) Acquire innovative firms who (1) Improve R&D.
mobile communication have new technology and (2) Add more features to its
(O2) Rights to broadcast the resources. product. E.g. More interesting
World Cup 2010
(2) Expansion to Indonesia. TV contents.
(O3) Potential merger of StarHub
and MobileOne (M1)
Threats (T) ST Strategies WT Strategies
T(1) Fierce competitions locally. (1) Joint ventures with small (1) Develop more innovative products.
T(2) Australian market strong growing companies. (2) Find nieche market.
competition

6.  Directional
◦ Growth strategy vertical and horizontal
 Parenting
◦ Acquire company that has new skills and resources
 Portfolio

7.  Policies : limited employees
 Program : bundling with new gadget