Ankita Bose evaluated three restaurants - Symphony Blues, Saathee, and Invitation - based on 16 parameters. The parameters included both quantitative metrics like price and turn table time as well as qualitative factors like ambience and staff. Symphony Blues was ranked first due to its awesome location, affordable prices for food and drinks. Saathee was ranked second for providing very good value for money. Invitation was ranked third as it was not as popular amongst students due to the availability of more affordable options nearby.

1. Ankita Bose
Roll no. A – 9
Batch 2012-14
Restaurants Chosen:
• Symphony Blues
• Saathee
• Invitation

2. Basis for selection of parameters
• Restaurants are a part of service industry
• Intangibility is associated with food services
• Opting for place to eat is dependent on
 Mood
 Convenience Parameter
 Time Availability
 Budget Quantitative Qualitative
• Parameters are divided into qualitative and
quantitative
Aim Price
To comparatively evaluate Turn table time
No. of tables
Ambience
Staff
restaurants near SIMS Time to deliver
No. of employees
Responsiveness of Staff
Customization offered
Homogeneity of food
Opening hours
• Parameters classified based on Herzberg’s
two-factor theory

3. Parameters to Evaluate Restaurants
Sno. Parameters Symphony Blues Saathee Invitation
1 Food & Beverages Dine in, Bar Available Dine in, Bar Available Dine in
Variety in North North
2 menu/cuisines Indian,European,Sea food Indian,Chinese,Mughlai North Indian, Mughlai
3 Price INR 600 for two IRN 300 for two INR 500 for two
4 Turn Table Time 45 min - 2 hours call and ask 1 to 1.5 hours
5 Ambience Music 1 0 0
Outdoor seating 1 0 1
Lights and seating neat urban décor and blue dark yellow lights, worn out
atmosphere lights furniture yellow light, wooden furniture
6 Location No. of restaurants nearby 3 1 6
Noticeable 1 1 0
nearby ATM 1 1 0
Distance from SIMS 1 km 0.5 km 2 kms

4. Parameters to Evaluate Restaurants
(Contd.)
Sno. Parameters Symphony Blues Saathee Invitation
Friendly,knowledgeable,in Professional,knowledgeabl Friendly,unaware of menu
7 Staff uniform e,in uniform details,no uniform
8 Customization offered 0 1 1
9 Time taken in Delivery at table 10 min 5 - 7 min 15 min
home delivery 30 min 30 - 40 min 30 min
Homogeinity in (Consistency in food at
10 Product all time) 1 0 0
Responsiveness of
11 staff 0 1 0
Effective Word of
12 mouth (observational) 1 1 0
Affordable fine
13 USP dine+alchohol+music Low cost Outdoor, forest like ambience
Seating Space/No. of
14 table 90 Tables 25 Tables 18 Tables
15 No. of employees 50 15 7
16 Opening hours 11am -11pm 11am-11.30pm 12noon - 11pm

5. Conclusion & Takeaways
• Price, Location, Food(Availability of bar), Quick Delivery – Motivational Factors
(Presence of which will pull customers)
• Ambience, Responsiveness, Customization, Turn table time, Seating space –
Hygiene Factors
(Presence of which may cause indifference but, absence may lead to dissatisfaction of customers)
• For restaurants to be ranked higher, motivation factors should be given priority
• Thus, Rank 1 Symphony – awesome location, affordable price of food and drinks
• Rank 2 Saathee – very good value for money
• Rank 3 Invitation- not so popular amongst SIMSites due to availability of more economic
options near by