SFAwards12: Best Airlines Driving Revenue from Social Media (Finalist Present...SimpliFlying
Here are the finalist presentations for SimpliFlying Awards 2012 - Best Use of Social Media to Drive Revenue. (Please note not all finalist presentations are shown here due to confidentiality.) If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com
The SimpliFlying Live Show - daily video show on aviationSimpliFlying
Aviation is full of stories. The SimpliFlying Live Show brings out the stories from the airline industry every single weekday. We do it for our love of aviation. See how you can be a part of the show.
Airlines, hackathons, Labs and VC funds - can it work?SimpliFlying
Can airlines hack their way to success? They're setting up Labs, running hackathons and investing in startups. What's the right way for technology innovation?
United Airlines #flight3411 case study: 7 lessons in crisis communicationsSimpliFlying
United Airlines dragged off a passenger from flight 3411. Amidst a social media storm, the airline's stock price dipped over a billion dollars before the CEO issued a proper apology. He promised to do something about it by April 30. What should United Airlines do now? And what can airlines do to prevent this crisis from happening in the future?
[Featured in The Business Times, 22 August 2016.]"Risk is only dangerous when you do not know what you are doing." An interview with Shashank Nigam, CEO, SimpliFlying, on his entrepreneurial journey.
Featured in Airline Business, July 2016: A Messenger-based platform backed by technology giants could rewrite the rules of passenger communication, says SimpliFlying chief executive Shashank Nigam
Article: Airlines and The Use of Language to Build BrandsSimpliFlying
APEX Magazine, May 2015 - A article by APEX magazine on how airlines use language to build culture, attract customers and staff, and solidify their brands within a competitive industry. Also featuring Shashank Nigam, founder and CEO of SimpliFlying.
The essence of social media marketing for airlines - Airline BusinessSimpliFlying
Being present on a social network is not the same as having a social media strategy for airlines today. Marco Serusi of SimpliFlying writes for Airline Business magazine.
SFAwards12: Best Airlines Driving Revenue from Social Media (Finalist Present...SimpliFlying
Here are the finalist presentations for SimpliFlying Awards 2012 - Best Use of Social Media to Drive Revenue. (Please note not all finalist presentations are shown here due to confidentiality.) If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com
The SimpliFlying Live Show - daily video show on aviationSimpliFlying
Aviation is full of stories. The SimpliFlying Live Show brings out the stories from the airline industry every single weekday. We do it for our love of aviation. See how you can be a part of the show.
Airlines, hackathons, Labs and VC funds - can it work?SimpliFlying
Can airlines hack their way to success? They're setting up Labs, running hackathons and investing in startups. What's the right way for technology innovation?
United Airlines #flight3411 case study: 7 lessons in crisis communicationsSimpliFlying
United Airlines dragged off a passenger from flight 3411. Amidst a social media storm, the airline's stock price dipped over a billion dollars before the CEO issued a proper apology. He promised to do something about it by April 30. What should United Airlines do now? And what can airlines do to prevent this crisis from happening in the future?
[Featured in The Business Times, 22 August 2016.]"Risk is only dangerous when you do not know what you are doing." An interview with Shashank Nigam, CEO, SimpliFlying, on his entrepreneurial journey.
Featured in Airline Business, July 2016: A Messenger-based platform backed by technology giants could rewrite the rules of passenger communication, says SimpliFlying chief executive Shashank Nigam
Article: Airlines and The Use of Language to Build BrandsSimpliFlying
APEX Magazine, May 2015 - A article by APEX magazine on how airlines use language to build culture, attract customers and staff, and solidify their brands within a competitive industry. Also featuring Shashank Nigam, founder and CEO of SimpliFlying.
The essence of social media marketing for airlines - Airline BusinessSimpliFlying
Being present on a social network is not the same as having a social media strategy for airlines today. Marco Serusi of SimpliFlying writes for Airline Business magazine.
SimpliFlying Featured: Target Audience: Are airports missing a trick? SimpliFlying
Passenger Terminal World, March 2015 Issue: Are airports missing a trick by relying too heavily on mass promotions and discounts, as opposed to more individually tailored marketing campaigns? Among the innovative examples from airports, “Helsinki Airport clearly understands that many passengers share concerns about having to replenish their fridges after coming back from a trip,” says Marco Serusi, senior consultant with SimpliFlying, a global airport consultancy. “With the grocery service, the airport seeks to make the travel experience easy and smooth, while developing itself as a shopping location that meets the various needs of passengers.”
Airline Business, March 2015 Issue - Embracing mobile media can increase customer loyalty and, with deeper thinking, bring about a sustainable advantage, says Shashank Nigam, CEO of SimpliFlying
SimpliFlying Featured: Air Transport IT Summit HighlightsSimpliFlying
2014 Air Transport IT Summit, The Highlights - Shashank Nigam, CEO, SimpliFlying on why social media is no longer an afterthought. It’s integral to the airline business in this age of connected and empowered travellers.
Airport Marketing Exchange: Changi’s Success With Connected TravellersSimpliFlying
Airport World Magazine, Jun/ Jul 2014 - David McMullen, VP, SimpliFlying speaks with Ivan Tan, senior vice president for corporate and marketing communications, Changi Airport Group, on going beyond meeting travellers’ expectations on social media.
Pertaining to this ever-growing and evolving segment, what are various ways in which airports can create and deliver value to their passengers, while building closer, more personal relationships with them?
To analyse this, David McMullen and Shubhodeep Pal will be delving into opportunities such as ‘crowdsourcing’, ‘crowdfunding’, end-to-end mobile experiences and next-generation airport retail over a series of upcoming articles in #AirportMarketingX.
Airline Business, March 2014 - As social media becomes the channel of choice for rapid, mass communication, airlines must use it to the full to maintain control over their brands and contact their customers.
SimpliFlying Featured: Social AwarenessSimpliFlying
Airline Business Magazine, Mar 2014 - Airlines are waking up to the potential of social media, not only as a customer service tool but also as a way to significantly boost revenue.
SimpliFlying Featured: Spotlight on Gatwick's Rebrand #airportmarketingXSimpliFlying
Airport World Magazine, Feb/ Mar 2014 - David McMullen, vice president of airports at SimpliFlying talks to Gatwick Airport’s Jeremy Fletcher about the implications of Gatwick rebranding itself as ‘London’s airport of choice’, the process behind it and how integrated
communication efforts are used in pursuit of these goals.
SimpliFlying Featured: Stamp of approvalSimpliFlying
Passenger Terminal World magazine, March 2014 - The battle for brand loyalty between airlines is fierce. The result is a generation of airport lounges that create a brand experience unlike anything that has come before. Shashank Nigam, CEO of consulting firm SimpliFlying, who has advised over 40 airlines and airports around the world, says the trend
is not surprising given the power of a lounge to build engagement with customers. “A lounge that exudes the personality of the airline brand goes a long way in building the relationship between airline and passenger. An immersive experience in the lounge can set the tone for a differentiated experience in-flight and beyond,” he says.
Ethiopian Airlines Hijack to Geneva - Social Media Crisis Management Case Stu...SimpliFlying
As Ethiopian Airlines flight ET702 flew past its scheduled destination of Rome, aviation experts and novices alike were sharing information online at the speed of light. Once the aircraft had landed, it was discovered that it was a rogue co-pilot who had forced the plane to proceed to Geneva in order to seek asylum. No one was injured or harmed.
Though, it’s what happened before the aircraft touched down that should be of concern to aviation executives globally. This deck offers insights and lessons.
SimpliFlying Featured: Scaling New HeightsSimpliFlying
Airport World Magazine, Dec/ Jan 2014 - SimpliFlying’s David McMullen and Shubhodeep Pal discuss the rise of airport investment in social media. To gain a deeper understanding of airport investments in social media, SimpliFlying surveyed nearly 50 of the best airports on social media, for its annual Airport Social Media Outlook 2013/ 2014.
SimpliFlying Featured: The importance of social media in today’s airline busi...SimpliFlying
African Airlines Association (AFRAA), 2013 - The use of social media in the airline industry has become a rapidly increasing trend. This paper includes case studies from SimpliFlying to help outline the key business objectives for airlines on social media.
SimpliFlying Featured: Coping with TragedySimpliFlying
Airline Business, September 2013 Issue - The crash of an Asiana Boeing 777 in San Francisco provides a number of lessons in social media crisis management for airline marketing departments
SimpliFlying Featured: Thinking Differently in the age of Connected TravellerSimpliFlying
This document discusses trends in airport marketing for connected travelers. It identifies 7 key trends shaping airport marketing: 1) advocacy, 2) social care, 3) storytelling, 4) crowdsourcing, 5) outreach to international travelers, 6) virtual shopping, and 7) air service development. While airport marketing is improving, it still lags airline marketing in resources devoted to social media. For airport marketing to be truly effective, airports need to better integrate social media into their overall marketing strategies and create memorable travel experiences that inspire travelers.
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SimpliFlying Featured: Target Audience: Are airports missing a trick? SimpliFlying
Passenger Terminal World, March 2015 Issue: Are airports missing a trick by relying too heavily on mass promotions and discounts, as opposed to more individually tailored marketing campaigns? Among the innovative examples from airports, “Helsinki Airport clearly understands that many passengers share concerns about having to replenish their fridges after coming back from a trip,” says Marco Serusi, senior consultant with SimpliFlying, a global airport consultancy. “With the grocery service, the airport seeks to make the travel experience easy and smooth, while developing itself as a shopping location that meets the various needs of passengers.”
Airline Business, March 2015 Issue - Embracing mobile media can increase customer loyalty and, with deeper thinking, bring about a sustainable advantage, says Shashank Nigam, CEO of SimpliFlying
SimpliFlying Featured: Air Transport IT Summit HighlightsSimpliFlying
2014 Air Transport IT Summit, The Highlights - Shashank Nigam, CEO, SimpliFlying on why social media is no longer an afterthought. It’s integral to the airline business in this age of connected and empowered travellers.
Airport Marketing Exchange: Changi’s Success With Connected TravellersSimpliFlying
Airport World Magazine, Jun/ Jul 2014 - David McMullen, VP, SimpliFlying speaks with Ivan Tan, senior vice president for corporate and marketing communications, Changi Airport Group, on going beyond meeting travellers’ expectations on social media.
Pertaining to this ever-growing and evolving segment, what are various ways in which airports can create and deliver value to their passengers, while building closer, more personal relationships with them?
To analyse this, David McMullen and Shubhodeep Pal will be delving into opportunities such as ‘crowdsourcing’, ‘crowdfunding’, end-to-end mobile experiences and next-generation airport retail over a series of upcoming articles in #AirportMarketingX.
Airline Business, March 2014 - As social media becomes the channel of choice for rapid, mass communication, airlines must use it to the full to maintain control over their brands and contact their customers.
SimpliFlying Featured: Social AwarenessSimpliFlying
Airline Business Magazine, Mar 2014 - Airlines are waking up to the potential of social media, not only as a customer service tool but also as a way to significantly boost revenue.
SimpliFlying Featured: Spotlight on Gatwick's Rebrand #airportmarketingXSimpliFlying
Airport World Magazine, Feb/ Mar 2014 - David McMullen, vice president of airports at SimpliFlying talks to Gatwick Airport’s Jeremy Fletcher about the implications of Gatwick rebranding itself as ‘London’s airport of choice’, the process behind it and how integrated
communication efforts are used in pursuit of these goals.
SimpliFlying Featured: Stamp of approvalSimpliFlying
Passenger Terminal World magazine, March 2014 - The battle for brand loyalty between airlines is fierce. The result is a generation of airport lounges that create a brand experience unlike anything that has come before. Shashank Nigam, CEO of consulting firm SimpliFlying, who has advised over 40 airlines and airports around the world, says the trend
is not surprising given the power of a lounge to build engagement with customers. “A lounge that exudes the personality of the airline brand goes a long way in building the relationship between airline and passenger. An immersive experience in the lounge can set the tone for a differentiated experience in-flight and beyond,” he says.
Ethiopian Airlines Hijack to Geneva - Social Media Crisis Management Case Stu...SimpliFlying
As Ethiopian Airlines flight ET702 flew past its scheduled destination of Rome, aviation experts and novices alike were sharing information online at the speed of light. Once the aircraft had landed, it was discovered that it was a rogue co-pilot who had forced the plane to proceed to Geneva in order to seek asylum. No one was injured or harmed.
Though, it’s what happened before the aircraft touched down that should be of concern to aviation executives globally. This deck offers insights and lessons.
SimpliFlying Featured: Scaling New HeightsSimpliFlying
Airport World Magazine, Dec/ Jan 2014 - SimpliFlying’s David McMullen and Shubhodeep Pal discuss the rise of airport investment in social media. To gain a deeper understanding of airport investments in social media, SimpliFlying surveyed nearly 50 of the best airports on social media, for its annual Airport Social Media Outlook 2013/ 2014.
SimpliFlying Featured: The importance of social media in today’s airline busi...SimpliFlying
African Airlines Association (AFRAA), 2013 - The use of social media in the airline industry has become a rapidly increasing trend. This paper includes case studies from SimpliFlying to help outline the key business objectives for airlines on social media.
SimpliFlying Featured: Coping with TragedySimpliFlying
Airline Business, September 2013 Issue - The crash of an Asiana Boeing 777 in San Francisco provides a number of lessons in social media crisis management for airline marketing departments
SimpliFlying Featured: Thinking Differently in the age of Connected TravellerSimpliFlying
This document discusses trends in airport marketing for connected travelers. It identifies 7 key trends shaping airport marketing: 1) advocacy, 2) social care, 3) storytelling, 4) crowdsourcing, 5) outreach to international travelers, 6) virtual shopping, and 7) air service development. While airport marketing is improving, it still lags airline marketing in resources devoted to social media. For airport marketing to be truly effective, airports need to better integrate social media into their overall marketing strategies and create memorable travel experiences that inspire travelers.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
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Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
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Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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SimpliFlying MasterClass - Social Media for PR and Route Launches
1. Qantas' #qantasluxury hashtag backfired spectacularly in the wake of engine troubles, throwing into sharp focus
the importance of managing reputation on social media. Is your airline already taking steps to ensure that the buzz
on social media doesn’t work against it?
SpiceJet not only reached its audience via a focused social media campaign but also garnered 88% load-factors in
the first two weeks of operations on new routes to tier 2 cities in India. Is your airline ready to reach audiences where
they actually are (hint: social media) when promoting a new route?
MasterClass
Social Media for PR and Route Launches
Welcome to the challenges of The MasterClass uniquely merges
dealing with the connected theory with practice. The In a Nutshell
traveler. The SimpliFlying PR and curriculum comprises over 20
Route Launch MasterClass serves airline case-studies that will make
Over 20 real-world
as a reality check for airline participants think on their feet
airline case studies
executives looking to gain cutting and derive solutions to real-world
edge branding and customer challenges encountered with Up to 25 executives
engagement insights, while today's connected travelers.
becoming effective at managing Understand the
reputation online and devising From discovering and learning behavior of today’s
connected traveler
effective route launch strategies. how to use the latest tools to
understanding your customers’ Learn the rules of
If you are a Vice President, Director expectations and surpassing managing reputation
or executive in Corporate them, the MasterClass covers all online
Communications, Customer grounds through interactive
Service, eCommerce, Commercial group exercises and simulations. Walk away with a
or Marketing, this MasterClass is route-launch roadmap
for you. Sitting through a So be ready to roll-up your that helps you reach
SimpliFlying MasterClass is like sleeves, get your hands dirty and your audience and fill
learning to swim by being pushed apply the lessons learnt in the up your planes
in the deep end of a pool. MasterClass.
2. .............................................................................................................
“[The SimpliFlying
PART 1: Making the buzz work for you
..................................................... MasterClass] was a catalyst
to start conversations within
1. Understanding the Connected Traveler Lifecycle LAN and helped us
2. How social media has changed the PR game understand our priorities.
3. Managing airline reputation on social media We agreed to launch 2 pilot
4. The Speed of Social Media: Handling bloopers and slip-ups programs within 60 days of
5. Case-studies: PR in the age of social media the workshop.”
– Lan Airlines
PART 2: Using social media to energize route launches ............................
....................................................
6. Anatomy of a successful route launch on social media
7. Case-studies: Route-launches that drive results
8. Building a route-launch roadmap and measuring success
9. Free tools and techniques to monitor your social media presence
10. Presentations of proposals from group exercise
PREREQUISITES Watch this video to see what
..................................................... people are saying
about our MasterClasses:
All participants must bring their own internet-enabled notebooks
j.mp/WhatTheySay
INVESTMENT
............................
..................................................... SimpliFlying is a leading
consulting firm that has
1-Day €695 2-Day €995 advised over 25 airlines and
airports on customer
All rates are on a per-person basis. A minimum of five attendees is required for the MasterClass.
engagement strategy to drive
business goals. One of the Top
TRAVEL & MISC. EXPENSES
..................................................... SimpliFlying.com is also
being one of the Top 2 aviation
blogs.
SimpliFlying has offices in New
and MasterClasses globally. For
SimpliFlying.com.
Contact us at:
masterclass@simpliflying.com
to explore further options. Fees
and are subject to change.