Simon Dickson

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The document discusses the Twitter followings of the UK Prime Minister's wife and the official DowningStreet account, noting their rankings among Twitter users. It then discusses spending £30,000,000 per year or £19,200,000 over 5 years on a website, along with using cheap hosting, open source tools, and creative thinking. The document suggests that if you don't pursue an opportunity, someone else will and lists passionate people, selling out in 3 hours, open tools, and examples as keys to success.

Prime Minister's wife: 1.0 million followers, Top 200 on Twitter Official DowningStreet account: 1.6 million followers, Top 50 on Twitter

We're only doing well now... because we were terrible before

Cheap hosting + Open source + Creative thinking

If you don't do it... ... someone else will

A focus universe research strategy; imagine using the entire internet as your focus group. Analyze every conversation, visualize trends, compare brands, learn insights, envisage it over time, and get real factual answers, not just amplified assumptions based on focus and control groups. Now add IPv6 to the picture, digital invasion, UGC/MGC user and machine generated content; we're not that from the day fridges tweet about food needs, tvs' about programs, subways and highways about traffic, clubs about nightlife, ... So now imagine adding that to the picture, a digital blueprint of society.

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