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R: 150 G: 155 B:170 # 969BAA
Nearest Pantone: PANTONE process coated: DS137-9 C
R: 23 G: 79 B:170 # 174FAA
Nearest Pantone: PANTONE solid to process coated EURO: 286 EC
R: 168 G: 174 B:194 # A8AEC2
Nearest Pantone: PANTONE solid matte: 536 M
R: 63 G: 84 B:102 # 3F5466
Nearest Pantone: PANTONE solid to process coated EURO: 7545 EC
R: 36 G: 36 B:36 # 242424
Nearest Pantone: PANTONE solid coated: 426 C
R: 23 G: 79 B:170 # 174FAA
Nearest Pantone: PANTONE solid to process coated EURO: 286 EC
Design Guide: Silverfrog Logo
January 2010
Chris Duffill
Font
The font used for the word ‘Silverfrog’ is a modified version of the
Truetype font ‘Poet’ (POETR.TTF – provided with the media pack).
The modifications, in Illustrator, are as follows: 2pt stroke added to
all letters (except ‘S’) with a square-edged mitre with a limit of 13.
The letter ‘S’ has been stretched horizontally to 113% and vertically
to 102%. The stroke setting for the ‘S’ is 0.75pt. The dot in the ‘i’
has been cut at 45% from the top-right corner, with the top section
removed. The ‘f’ has been stretched vertically to 102%. Kerning
tweaked from standard throughout.
Colours
[NB: Pantone references may be replaced with a more accurate match from print
suppliers with updated Pantone range. Suggest asking for proof prints to check
for good colour match.]
Font colours:
Frog colours:

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Silverfrog-Design Guide-13jan2010

  • 1. R: 150 G: 155 B:170 # 969BAA Nearest Pantone: PANTONE process coated: DS137-9 C R: 23 G: 79 B:170 # 174FAA Nearest Pantone: PANTONE solid to process coated EURO: 286 EC R: 168 G: 174 B:194 # A8AEC2 Nearest Pantone: PANTONE solid matte: 536 M R: 63 G: 84 B:102 # 3F5466 Nearest Pantone: PANTONE solid to process coated EURO: 7545 EC R: 36 G: 36 B:36 # 242424 Nearest Pantone: PANTONE solid coated: 426 C R: 23 G: 79 B:170 # 174FAA Nearest Pantone: PANTONE solid to process coated EURO: 286 EC Design Guide: Silverfrog Logo January 2010 Chris Duffill Font The font used for the word ‘Silverfrog’ is a modified version of the Truetype font ‘Poet’ (POETR.TTF – provided with the media pack). The modifications, in Illustrator, are as follows: 2pt stroke added to all letters (except ‘S’) with a square-edged mitre with a limit of 13. The letter ‘S’ has been stretched horizontally to 113% and vertically to 102%. The stroke setting for the ‘S’ is 0.75pt. The dot in the ‘i’ has been cut at 45% from the top-right corner, with the top section removed. The ‘f’ has been stretched vertically to 102%. Kerning tweaked from standard throughout. Colours [NB: Pantone references may be replaced with a more accurate match from print suppliers with updated Pantone range. Suggest asking for proof prints to check for good colour match.] Font colours: Frog colours: