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Pantone Coated 287 C
RGB: 0, 70, 139
CMYK: 100, 75, 2, 18
HEX: #00468B
Pantone Solid Uncoated 287 U
Pantone Metallic 8483 C
FONTS Usage
Gotham Regular A L L C A P S F O R T I T T L E S
200 pts tracking - corporate Blue.
Gothan Light Regular for body copy
11/18 pts - 20 pts tracking
International Communications & Videos
Watermarks for Videos
Inside the resort Communications
Secondary Color Palette
Pantone Coated 545 C
RGB: 198, 218, 231
HSL: 204, 41, 84
HSB: 204, 14, 91
CMYK: 21, 2, 0, 1
HEX: #c6dae7
Websafe: #ccccff
Pantone Solid Uncoated 5455 U
Pantone Coated 199 C
RGB: 213, 0, 50
CMYK: 0, 100, 77, 16
HEX: #d50032
Websafe: #cc0033
Pantone Solid Uncoated 369 U
Pantone Coated 715 C
RGB: 246, 141, 46
CMYK: 0, 43, 81, 4
HEX: #f68d2e
Websafe: #ff9933
Pantone Solid Uncoated 2012 U
Pantone Coated 1345 C
RGB: 253, 208, 134
CMYK: 0, 18, 47, 1
HEX: #fdd086
Websafe: #ffcc99
Pantone Solid Uncoated 7402 U
Pantone Coated 7567 C
RGB: 137, 83, 47
CMYK: 10, 66, 98, 57
HEX: #89532f
Websafe: #996633
Pantone Solid Uncoated 1535 U
Pantone Coated 7489 C
RGB: 116, 170, 80
CMYK: 56, 2, 78, 5
HEX: #74aa50
Websafe: #669966
Pantone Solid Uncoated 369 U
Pantone Coated 2109 C
RGB: 103, 109, 153
CMYK: 74, 51, 22, 8
HEX: #676d99
Websafe: #666699
Pantone Solid Uncoated 2118 U
Pantone Coated 7541 C
RGB: 217, 225, 226
CMYK: 7, 1, 3, 2
HEX: #d9e1e2
Websafe: #cccccc
Pantone Solid Uncoated 7541 U
Pantone Coated 632 C
RGB: 0, 147, 178
CMYK: 93, 2, 15, 7
HEX: #0093b2
Websafe: #009999
Pantone Solid Uncoated 3125 U
Pantone Coated 629 C
RGB: 155, 211, 221
CMYK: 36, 0, 9, 0
HEX: #9bd3dd
Websafe: #99cccc
Pantone Solid Uncoated 629 U
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Corporate Branding Manual

  • 1. Pantone Coated 287 C RGB: 0, 70, 139 CMYK: 100, 75, 2, 18 HEX: #00468B Pantone Solid Uncoated 287 U Pantone Metallic 8483 C FONTS Usage Gotham Regular A L L C A P S F O R T I T T L E S 200 pts tracking - corporate Blue. Gothan Light Regular for body copy 11/18 pts - 20 pts tracking International Communications & Videos Watermarks for Videos
  • 2. Inside the resort Communications
  • 3. Secondary Color Palette Pantone Coated 545 C RGB: 198, 218, 231 HSL: 204, 41, 84 HSB: 204, 14, 91 CMYK: 21, 2, 0, 1 HEX: #c6dae7 Websafe: #ccccff Pantone Solid Uncoated 5455 U Pantone Coated 199 C RGB: 213, 0, 50 CMYK: 0, 100, 77, 16 HEX: #d50032 Websafe: #cc0033 Pantone Solid Uncoated 369 U Pantone Coated 715 C RGB: 246, 141, 46 CMYK: 0, 43, 81, 4 HEX: #f68d2e Websafe: #ff9933 Pantone Solid Uncoated 2012 U Pantone Coated 1345 C RGB: 253, 208, 134 CMYK: 0, 18, 47, 1 HEX: #fdd086 Websafe: #ffcc99 Pantone Solid Uncoated 7402 U Pantone Coated 7567 C RGB: 137, 83, 47 CMYK: 10, 66, 98, 57 HEX: #89532f Websafe: #996633 Pantone Solid Uncoated 1535 U Pantone Coated 7489 C RGB: 116, 170, 80 CMYK: 56, 2, 78, 5 HEX: #74aa50 Websafe: #669966 Pantone Solid Uncoated 369 U Pantone Coated 2109 C RGB: 103, 109, 153 CMYK: 74, 51, 22, 8 HEX: #676d99 Websafe: #666699 Pantone Solid Uncoated 2118 U Pantone Coated 7541 C RGB: 217, 225, 226 CMYK: 7, 1, 3, 2 HEX: #d9e1e2 Websafe: #cccccc Pantone Solid Uncoated 7541 U Pantone Coated 632 C RGB: 0, 147, 178 CMYK: 93, 2, 15, 7 HEX: #0093b2 Websafe: #009999 Pantone Solid Uncoated 3125 U Pantone Coated 629 C RGB: 155, 211, 221 CMYK: 36, 0, 9, 0 HEX: #9bd3dd Websafe: #99cccc Pantone Solid Uncoated 629 U
  • 4. National TV Spots National Communications Magazines Social Media Icons Social Chanels Icons