SilverBridge provides business application solutions to the financial services industry, specializing in products like life insurance, pensions, and employee benefits. They build their own software called Exergy, which has been running for over 20 years and implemented in 33 organizations across 12 African countries. SilverBridge operates through three subsidiaries - Connect provides implementation and support services, Rubix develops software solutions, and Cirrus offers hosting and outsourced managed services. Their goal is to make business processes simpler and more cost-effective for clients.