Silla is a platform that connects people to healthcare professionals by allowing patients to post recommendations for providers they received excellent service from. This helps other community members find recommended and trusted providers. Healthcare professionals can also build their reputation and brand through the positive recommendations. Users can create a personalized profile on Silla in three steps - by creating a familiar profile, personalizing their profile, and using personalized recommendation pads for patients. Both community members and healthcare professionals are encouraged to participate in building the online healthcare community on Silla's website.