This document discusses a school's engagement on Facebook. It notes that while parents and alumni may be silent on the school's page, insights show they are still connected. The school curates weekly posts on topics like "Middot Monday" and "Teachable Thursday" to engage audiences. Nostalgic vintage class photos from the 1970s-80s generated a lot of engagement, with 8 photos receiving 783 comments. The school saw huge engagement numbers after a presentation about using Facebook at a dinner event.

1. Silently
Engaged
Shulamith
School
for
Girls
of
Brooklyn
FB
Insights
show
our
parents
and
alumni
really
ARE
connec6ng,
even
if
they’re
silent
on
our
page

2. Cura9ng
our
weekly
posts
Middot
Monday

3. Cura9ng
our
weekly
posts
Photo
Reach:
136
Engaged:
13
Likes:
2

4. Cura9ng
our
weekly
posts
Tuesday
Tips

5. Cura9ng
our
weekly
posts
Tuesday
Tips

6. Cura9ng
our
weekly
posts
Teachable
Thursday

7. Cura9ng
our
weekly
posts
Welcome
Wednesday

8. Cura9ng
our
weekly
posts
Welcome
Wednesday

9. Cura9ng
our
weekly
posts
Welcome
Wednesday

10. Nostalgia
works!

11. The
viral
reach
is
astonishing
on
class
photos
as
alumni
reminisce!

12. Alumni
engagement
with
8
“vintage”
class
pictures
from
1970s
&
80s

13. 783
comments
on
8
preschool
pictures
from
the
1970s
&
80s!

14. Look
at
the
HUGE
numbers
aUer
I
presented
FB
at
our
Dinner
on
4/21/13…

15. Thanks
to
the
lessons
from
JDS
Social
Media
Academy!