This document discusses ethics in applied media aesthetics and provides examples of controversial marketing tactics. It summarizes PeTA's use of shocking imagery exploiting topics like religion, obesity, and history to promote their animal rights message. It then discusses how popular TV shows like Breaking Bad subtly use product placement to influence viewers' brand preferences, giving examples of how the show prominently featured Funyuns and Raisin Bran cereal brands in ways that increased viewers' cravings for those products.

1. Sight Sound and Motion

2. Team Presentation 1
Mathysse Gomez-Bera
Dan Clavijo
Infini McNeill
Brandon Rossi
Blaine Haniff

3. GROUP 4
CHAPTER 1
REVIEW EXERCISE
Because we are engaged in learning how to manipulate
viewers’ perceptions, what are the necessary ethical
components in the study and the application of media
aesthetics?

4. Applied Media Aesthetics
The process of examining and applying different elements of
media in today’s age of technology
This teaches us how these different elements interact and
how they are perceived
Differentiates from traditional aesthetics
i.e. Sculpture vs. Documentary

5. Ethics Within Applied Media
Aesthetics
Ethics can be defined as a system of moral principles
Responsibility of creator
Moral guideline set by society’s standards
Shouldn’t take away from the work of art

6. PeTA
The subtle use of
sex and church

7. PeTA
This exploits
Jewish history
for the sake of
animals. This
compares the
lives of
thousands of
Jews who
where
slaughtered
during The
Holocaust

8. PeTA
An ad that
mocks
obesity and
bullying the
overweight
society into
going
vegetarian.

9. PeTA

10. PeTA
PeTA has used nudity; religion, obesity, learning disabilities, and the
death of many in history to exploit their message of animal cruelty and
becoming vegetarian. They choose to use graphic imaging and exploit
the emotions of the country for the sake of their points only.
PeTA’s belief is "animals are not ours to eat, wear, experiment on, use
for entertainment or abuse in any way." But their underhanded slogan is
that exploiting everything that is against animals is fair game for their
message. Further perpetuating the long battle of sex and consumers.
PeTA who is the largest non-for profit organization in support of
animal rights has angered the very same people who the ads are geared
towards.

11. Breaking Bad
One way we can conditioned to change our views on certain
products is by their placement and implementation in a
popularTV show.
Breaking Bad, which has just ended, is a very popular show
that uses product placement to get us to notice and
subconsciously desire the products.

12. Breaking Bad Products
In the season 2 episode, Negro yAzul, Funyuns
& Raisin Bran (&Crunch) are worked into the
script in a believable way.

13. Breaking Funyuns
Jesse Pinkman is shown with many spilled or
empty bags of Funyuns in his apartment.

14. Breaking Funyuns
 In the scene where he is talking toWalter many bags of
Funyuns are shown in every shot.This will make many viewers
who like or relate to the character crave Funyuns more than
they might already.

15. Breaking Bran
In another scene,Walter's son is having breakfast, he has a
conversation with his mom about Rasin Bran saying she got
regular and not crunch, not only showing the product to the
viewer, but explaining the different types available, and then
pushing the box into clearer view in the shot.

16. Breaking Bran

17. Breaking Bran Crunch