The document discusses the value of side projects and provides tips for building them, emphasizing the importance of understanding the audience and starting with prototypes. It includes insights on launching products, promoting features, and engaging journalists, with a focus on speed and quality. Additionally, it encourages developers to contribute to tech blogs and highlights the significance of open source contributions.

1. the value of
creating things
@sharkseo

2. WHO AM I?
Dave Peiris,
@sharkseo / sharkseo.com

3. SEARCHGA.me

4. I Use Google’s
20% Time

5. hackerbuddy.com

6. GRNDCTRL.com

7. the value of
Side Projects

8. LetsFreckle.com

9. everytimezone.com
‣ 752 links
‣ AListApart.com
‣ Lifehacker
‣ CNN
‣ Gigaom
‣ The Next Web
‣ Daring Fireball
‣ Basecamp.com

11. Mozcast.com
‣ 92 links
‣ Search Engine Land
‣ SEO.com
‣ Search Marketing
Weekly

12. Tools.Pingdom.com
‣ 1,774 links
‣ Search Engine Watch
‣ SEOmoz
‣ Six Revisions
‣ Yoast
‣ Smashing Magazine

13. Tips for Building
Side Projects

14. What would your audience
Find Useful?

15. Build your
Email List

17. Start with a
Prototype

18. cc Flickr: Ryosuke Yagi
It’s About
Speed

19. If a new product can’t be shipped in
6 months, Yahoo will no longer bother.
Marissa Mayer

20. Themeforest.net

21. Nothing good Has
Ever Been Designed By
committee

23. So terrible, it induces an entirely new emotion.
a blend of vertigo, disgust, anger and embarrassment
which I like to call shitasmia.
Charlie Brooker

24. Nothing good Has
Ever Been Designed By
committee

25. Do One Thing
Really Well

27. How to
launch

28. The Press Loves
A Story

30. Try writing the
Article First

31. Don’t neglect the
Little Guys

34. Ignore famous
Journalists

37. Make Writing
About You easy

39. Don’t Get
Discouraged

40. Promote
New Features

47. build Something For
Journalists

48. build Something For Journalists

49. build Something For Journalists

50. Projects Can Be
Small

51. Do your developers have a
tech blog?

52. Do your developers have a tech blog?
‣ 92 links
‣ Reddit
‣ hacker news
‣ security.nl
‣ WSJ.com

53. Do your developers have a tech blog?
‣ 209 links
‣ Coding Horror
‣ Wired
‣ Read Write Web
‣ ZDNet
‣ Forbes
‣ Computer World
‣ Gigaom
‣ MIT.edu

54. The CHAOS
MONKEY
cc Flickr: Nzgabriel

55. Open Source
‣ 145 links
‣ Drupal.org
‣ opensource.com
‣ arstechnica
‣ TechCrunch

56. Open Source
‣ 88 links
‣ DailyJS.com
‣ WebAppers.com
‣ jQueryBuzz.com
‣ SpeakingCode.com

57. Give Away
Icons

61. Find a Problem And
Solve It

62. Thank you
@sharkseo